Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

---

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97591533

Filing Date: 09/14/2022

To the Commissioner for Trademarks:

MARK: ADVANCE (stylized and/or with design, see mark)
The literal element of the mark consists of ADVANCE. The color(s) black, white and yellow is/are claimed as a feature of the mark. The mark consists of a stylized black and white checkered flag followed by a yellow flagpole over the term ADVANCE; the white background is not claimed as a feature of the mark.
The applicant, ADVANCE AUTO INNOVATIONS, LLC, a limited liability company legally organized under the laws of Virginia, having an address of
      5008 Airport Road
      Roanoke, Virginia 24012
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Retail store, wholesale store, and retail and wholesale commercial store services featuring motor vehicle, truck, lawn, motorcycle, marine and farm equipment parts and accessories, and tools, hardware, batteries and consumer electronics; online retail store, wholesale store, and retail and wholesale commercial store services featuring motor vehicle, truck, lawn, motorcycle, marine and farm equipment parts and accessories, and tools, hardware, batteries and consumer electronics; Providing customer loyalty, appreciation, incentive awards, rewards, and discount programs, for commercial, promotional and/or advertising purposes; providing incentive award programs for customers that provide discount coupons and gift cards for purchase of goods and services; advertising and marketing services, namely, promoting the goods and services of others; promoting the goods and services of others through product giveaways and promotions, sweepstakes and contests
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 037:  Automotive repair services, namely, repair and installation of automotive parts and accessories; Automotive repair services, namely, diagnosis of automotive parts and accessories in the nature of information relating to motor vehicle repair; installation of motor vehicle batteries and windshield wiper blades
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 039:  Collection centers for waste oil, used batteries and other recyclable items; delivery services to customers in the field of vehicle and auto parts and accessories
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  Providing online non-downloadable instructional videos in the fields of motor vehicles, motor vehicle ownership, motor vehicle maintenance, and motor vehicle repair; entertainment services, namely, an ongoing online non-downloadable video series in the fields of motor vehicles, motor vehicle ownership, motor vehicle maintenance, and motor vehicle repair; providing a website featuring non-downloadable videos in the fields of motor vehicles, motor vehicle ownership, motor vehicle maintenance, and motor vehicle repair
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  Testing and inspection of motor vehicle batteries, starters, alternators, electrical systems and engines; vehicle diagnostic tests and scans; testing automotive parts and accessories for diagnostic purposes
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 6442919, 3428197, 3176014, and others.


The owner's/holder's proposed attorney information: Tara A. Branscom. Other appointed attorneys are Jennifer Fairbairn Deal, Scott E. Brient. Tara A. Branscom of Brient IP Law, LLC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      1175 Grimes Bridge Road, Suite 100
      Roswell, Georgia 30075
      United States
      678-809-7561(phone)
      info@brientip.com
The docket/reference number is 1238A-03189.
Tara A. Branscom submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Tara A. Branscom

PRIMARY EMAIL FOR CORRESPONDENCE: info@brientip.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): tbranscomholmes@brientip.com; jsizemore@brientip.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $1750 has been submitted with the application, representing payment for 5 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Tara A. Branscom/   Date: 09/14/2022
Signatory's Name: Tara A. Branscom
Signatory's Position: Attorney of record, Virginia bar member
Signatory's Phone Number: 678-809-7561
Signature method: Signed directly within the form
Payment Sale Number: 97591533
Payment Accounting Date: 09/14/2022

Serial Number: 97591533
Internet Transmission Date: Wed Sep 14 17:41:47 ET 2022
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XXX-20220914174148
990411-97591533-8205e5736647f638c7349c82
1a018b943d04f49dbdcd535ff84e3cb3f31f7e68
3-CC-41472621-20220914173813565248