Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

---

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97589140

Filing Date: 09/13/2022

To the Commissioner for Trademarks:

MARK: HERRADURA (Standard Characters, see mark)
The literal element of the mark consists of HERRADURA. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Brown-Forman Corporation, a corporation of Delaware, having an address of
      850 Dixie Highway
      Louisville, Kentucky 40210
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Downloadable multimedia files containing artwork, text, audio, and video relating to beverages, barware, apparel, and sundries authenticated by non-fungible tokens (NFTs); Downloadable virtual goods, namely, computer programs featuring beverages, barware, apparel, and sundries for use in online virtual worlds; Downloadable computer software for use as a digital wallet; Downloadable digital media, digital collectibles, digital tokens, and digital art, authenticated by non-fungible tokens (NFTs); Downloadable digital collectibles and digital art relating to beverages, barware, apparel, and sundries authenticated by non-fungible tokens (NFTs); Downloadable computer software for use in providing information in the field of beverages, barware, apparel, and sundries
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 6511274, 3271918, 5592725, and others.


The owner's/holder's proposed attorney information: Justin P. Welch. Other appointed attorneys are Ryan Scott Osterweil. Justin P. Welch of Brown-Forman Brands, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      4040 Civic Center Drive, Suite 528
      San Rafael, California 94903
      United States
      jdpilegal@jdpi.com
The docket/reference number is TM81122203.
Justin P. Welch submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Justin P. Welch

PRIMARY EMAIL FOR CORRESPONDENCE: jdpilegal@jdpi.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $350 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Ryan Scott Osterweil/   Date: 09/13/2022
Signatory's Name: Ryan Scott Osterweil
Signatory's Position: Senior Attorney, Brown-Forman Brands, New York Bar member
Signatory's Phone Number: 415-446-5225
Signature method: Sent to third party for signature
Payment Sale Number: 97589140
Payment Accounting Date: 09/13/2022

Serial Number: 97589140
Internet Transmission Date: Tue Sep 13 14:17:44 ET 2022
TEAS Stamp: USPTO/BAS-XX.XX.XXX.XX-20220913141745111
217-97589140-8206471ed38fb724760d8712ce6
2af4c6b1697354a77781f435867265b234f271a-
DA-17444563-20220913132752631749