RESERVA DE LA FAMILIA PLATINO JOSE CUERVO PLATA
Becle, S.a.b. De C.v.
The mark consists of a hexagon with a blue background which is framed within a wide silver line and with a narrower gold line inside the hexagon, on the top left appears a gray banner with a gold border, the banner is placed on top of a drawing of green and white agave leaves, and the word PLATA appears below the banner in gray, to the right of the banner is an oval with a gold frame enclosing a drawing of a one story building and workers in brown and beige with a gray sky and white clouds; the words "RESERVA DE LA FAMILIA" appears on two lines below the framed oval in silver on a dark background and is bordered by silver lines with curved ends, the word "PLATINO" in silver appears below the wording RESERVA DE LA FAMILIA and is flanked on the right and left by representations of 2 gold coins, the words "JOSE CUERVO" also in silver and gray appear below the word PLATINO.
Mark For: RESERVA DE LA FAMILIA PLATINO JOSE CUERVO PLATA™ trademark registration is intended to cover the category of
| Research |
OneLook
Acronym Finder
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| Serial Number | 97563045 |
| Mark Literal Elements | RESERVA DE LA FAMILIA PLATINO JOSE CUERVO PLATA |
| Mark Drawing Type | - |
| Mark Type | Trademark |
| Standard Character Claim | No |
| Current Location | NEW APPLICATION PROCESSING 2022-08-27 |
| Basis | 1(a) |
| Class Status | ACTIVE |
| Primary US Classes |
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| Primary International Class |
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| Filed Use | Yes |
| Current Use | Yes |
| Intent To Use | No |
| Filed ITU | No |
| 44D Filed | No |
| 44E Current | No |
| 66A Current | No |
| Current Basis | No |
| No Basis | No |
| Domestic Representative | Erica R. Halstead |
| Attorney Name | Erica R. Halstead |
| Attorney Docket Number | 115797.15874 |
Timeline
| 2019-02-19 | Date of First Use |
| 2019-02-19 | Date of Use In Commerce |
| 2022-08-24 | Application Filed |
| 2022-08-27 | Location: NEW APPLICATION PROCESSING |
| 2022-08-27 | Status: Live/Pending |
| 2022-08-27 | Status: New application will be assigned to an examining attorney approximately 6 months after filing date. |
| 2022-08-27 | Transaction Date |
Trademark Parties (Applicants & Owners)
| Party: |  BECLE, S.A.B. DE C.V. |
| Address | Guillermo Gonzalez Camarena 800 Piso 4 Colonia Santa Fe, Delegacion Alvaro Obregon, Mexico City MEXICO C.P.01210 |
| Legal Entity Type | Corporation |
| Legal Entity State | MEXICO |
Documents
 Application | 2022-08-24 | |
| Drawing | 2022-08-24 | |
| Specimen | 2022-08-24 |
Design Search Codes
| 011506 | Advertising, skywriting; Clouds; Fog |
| 020131 | Men, stylized, including men depicted in caricature form |
| 020701 | Groups, males |
| 050308 | More than one leaf, including scattered leaves, bunches of leaves not attached to branches |
| 050325 | Leaf, single; Other leaves |
| 051325 | Bales of hay or straw; Hay in bales; Other plants including bales of hay or straw; Straw in bales |
| 060925 | Cemeteries |
| 070308 | Buildings, industrial; Factories; Industrial establishments; Smoke stacks |
| 200310 | Alcohol bottle labels; Bottles, labels for alcohol bottles; Labels, alcohol bottles; Bottle labels; Labels for bottles |
| 240701 | Coins; Money (coins) |
| 240907 | Advertising, banners; Banners |
| 250125 | Borders, ornamental; Other framework and ornamental borders |
| 260307 | Ovals with a decorative border, including scalloped, ruffled and zig |
| 261521 | Polygons that are completely or partially shaded |
| 261528 | Miscellaneous designs with overall polygon shape; Polygonal shapes (miscellaneous overall shape) |
Attorney of Record
Good, Services, and Codes
| International Codes: | 33 |
| U.S. Codes: | 047,049 |
| Type Code | Type |
|---|---|
| DM0000 | The mark consists of a hexagon with a blue background which is framed within a wide silver line and with a narrower gold line inside the hexagon, on the top left appears a gray banner with a gold border, the banner is placed on top of a drawing of green and white agave leaves, and the word PLATA appears below the banner in gray, to the right of the banner is an oval with a gold frame enclosing a drawing of a one story building and workers in brown and beige with a gray sky and white clouds; the words "RESERVA DE LA FAMILIA" appears on two lines below the framed oval in silver on a dark background and is bordered by silver lines with curved ends, the word "PLATINO" in silver appears below the wording RESERVA DE LA FAMILIA and is flanked on the right and left by representations of 2 gold coins, the words "JOSE CUERVO" also in silver and gray appear below the word PLATINO. |
Trademark Filing History
| Description | Date | Proceeding Number |
|---|---|---|
| NEW APPLICATION ENTERED IN TRAM | 2022-08-27 |
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