RESERVA DE LA FAMILIA PLATINO JOSE CUERVO PLATA PLATINO
Becle, S.a.b. De C.v.
The mark consists of a hexagon with a blue background which is framed within a wide silver line and with a narrower gold line inside the hexagon, on the top left appears a gray banner with a gold border, the banner is placed on top of a drawing of green and white agave leaves, and the word PLATA appears below the banner in gray, to the right of the banner is an oval with a gold frame enclosing a drawing of a one story building and workers in brown and beige with a gray sky and white clouds; the words "RESERVA DE LA FAMILIA" appears on two lines below the framed oval in silver on a dark background and is bordered by silver lines with curved ends, the word "PLATINO" in silver appears below the wording RESERVA DE LA FAMILIA and is flanked on the right and left by representations of 2 gold coins, the words "JOSE CUERVO" also in silver and gray appear below the word PLATINO and the top of the neck and cap of the bottle are coated in blue with a small blue ribbon extending down from the lower edge of the blue neck coating and a shield design imprinted in the middle of the neck, with the word PLATINO under the neck in silver on a blue and silver background.
Mark For: RESERVA DE LA FAMILIA PLATINO JOSE CUERVO PLATA PLATINO™ trademark registration is intended to cover the category of
| Research |
OneLook
Acronym Finder
|
| Serial Number | 97562919 |
| Mark Literal Elements | RESERVA DE LA FAMILIA PLATINO JOSE CUERVO PLATA PLATINO |
| Mark Drawing Type | - |
| Mark Type | Trademark |
| Standard Character Claim | No |
| Current Location | NEW APPLICATION PROCESSING 2022-08-27 |
| Basis | 1(a) |
| Class Status | ACTIVE |
| Primary US Classes |
|
| Primary International Class |
|
| Filed Use | Yes |
| Current Use | Yes |
| Intent To Use | No |
| Filed ITU | No |
| 44D Filed | No |
| 44E Current | No |
| 66A Current | No |
| Current Basis | No |
| No Basis | No |
| Domestic Representative | Erica R. Halstead |
| Attorney Name | Erica R. Halstead |
| Attorney Docket Number | 115797.15866 |
Timeline
| 2019-02-19 | Date of First Use |
| 2019-02-19 | Date of Use In Commerce |
| 2022-08-24 | Application Filed |
| 2022-08-27 | Location: NEW APPLICATION PROCESSING |
| 2022-08-27 | Status: Live/Pending |
| 2022-08-27 | Status: New application will be assigned to an examining attorney approximately 6 months after filing date. |
| 2022-08-27 | Transaction Date |
Trademark Parties (Applicants & Owners)
| Party: |  BECLE, S.A.B. DE C.V. |
| Address | Guillermo Gonzalez Camarena 800 Piso 4 Colonia Santa Fe, Delegacion Alvaro Obregon, Mexico City MEXICO C.P.01210 |
| Legal Entity Type | Corporation |
| Legal Entity State | MEXICO |
Documents
 Application | 2022-08-24 | |
| Drawing | 2022-08-24 | |
| Specimen | 2022-08-24 |
Design Search Codes
| 010304 | Galaxies; Sky, starry; Starry sky |
| 011506 | Advertising, skywriting; Clouds; Fog |
| 020131 | Men, stylized, including men depicted in caricature form |
| 020701 | Groups, males |
| 031525 | Blackbirds; Cardinals; Crows; Jays; Other birds not categorized elsewhere; Ravens; Robins; Woodpeckers |
| 050104 | Vines |
| 050308 | More than one leaf, including scattered leaves, bunches of leaves not attached to branches |
| 070308 | Buildings, industrial; Factories; Industrial establishments; Smoke stacks |
| 070325 | Aquariums (buildings); Convention hall; Hospitals; Libraries, public libraries; Schools; Wash, car (commercial) |
| 090104 | Bows, decorative; Ribbons, giftwrap (gift wrap); Ribbons, hair |
| 140725 | Grass seeders; Garden equipment, spreaders (non |
| 190903 | Bottles, jars or flasks with straight, vertical sides; Flasks with straight or vertical sides; Jars with straight or vertical sides |
| 200310 | Alcohol bottle labels; Bottles, labels for alcohol bottles; Labels, alcohol bottles; Bottle labels; Labels for bottles |
| 230501 | Helmets, armor |
| 240102 | Shields or crests with figurative elements contained therein or superimposed thereon |
| 240701 | Coins; Money (coins) |
| 240907 | Advertising, banners; Banners |
| 250125 | Borders, ornamental; Other framework and ornamental borders |
| 260307 | Ovals with a decorative border, including scalloped, ruffled and zig |
| 260321 | Ovals that are completely or partially shaded |
| 261521 | Polygons that are completely or partially shaded |
| 261528 | Miscellaneous designs with overall polygon shape; Polygonal shapes (miscellaneous overall shape) |
| 261709 | Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved |
Attorney of Record
Good, Services, and Codes
| International Codes: | 33 |
| U.S. Codes: | 047,049 |
| Type Code | Type |
|---|---|
| DM0000 | The mark consists of a hexagon with a blue background which is framed within a wide silver line and with a narrower gold line inside the hexagon, on the top left appears a gray banner with a gold border, the banner is placed on top of a drawing of green and white agave leaves, and the word PLATA appears below the banner in gray, to the right of the banner is an oval with a gold frame enclosing a drawing of a one story building and workers in brown and beige with a gray sky and white clouds; the words "RESERVA DE LA FAMILIA" appears on two lines below the framed oval in silver on a dark background and is bordered by silver lines with curved ends, the word "PLATINO" in silver appears below the wording RESERVA DE LA FAMILIA and is flanked on the right and left by representations of 2 gold coins, the words "JOSE CUERVO" also in silver and gray appear below the word PLATINO and the top of the neck and cap of the bottle are coated in blue with a small blue ribbon extending down from the lower edge of the blue neck coating and a shield design imprinted in the middle of the neck, with the word PLATINO under the neck in silver on a blue and silver background. |
| DM0000 | The mark consists of a three-dimensional configuration of a bottle as product packaging for liquor. The broken lines depicting the shape of the bottle indicate placement of the mark on the goods and is not part of the mark. The bottle has a blue closure and neck with a blue hexagon that contains an embossed blue crest comprised of a helmet above a shield surrounded by leaves that is above a ribbon banner, where the shield displays a raven, an agave plant, and an agave harvesting tool. A blue ribbon extends down the neck of the bottle. Just below the neck of the bottle is a rectangle-shaped label with a curved top and bottom side with a blue background and a silver border with the stylized silver wording "PLATINO" in the center. In the middle of the bottle is a hexagon-shaped label with a blue background and a border comprised of a wide silver outer line, a narrow blue line, and a narrow gold line. In the top left of the hexagon is a gray banner with a gold border outlined in dark blue and the gray stylized word "PLATA" outlined in dark blue appears below the banner. To the right of the banner is an oval with a gold frame outlined in dark blue enclosing a design of a group of workers in brown and beige standing in front of a brown building with a gray sky and white clouds. A gold arch outlined in dark blue appears below "PLATA" and in front of the bottom of the framed oval. The banner, the wording "PLATA" and the framed oval all appear in front of green and white agave leaves outlined in dark blue on the left and green and white floral stems outlined in dark blue on the right. In the middle of the hexagon below the arch are the stylized words "RESERVA DE LA FAMILIA" in silver outlined in dark blue on two lines with a silver horizontal line between "RESERVA" and "DE LA FAMILA", all on a dark blue background that is bordered by silver lines with curved ends outlined in dark blue that form an irregular eight-sided polygon. In the bottom of the hexagon and below the irregular eight-sided polygon is the stylized word "PLATINO" in silver outlined in dark blue which is above the stylized wording "JOSE CUERVO" in silver outlined in dark blue, with "PLATINO" and "JOSE CUERVO" flanked on the right and left by two gold coins. Towards the bottom of the bottle is a rectangle-shaped label with a white background, a wide dark blue horizontal band across the top of the label, and two thin dark blue vertical lines dividing the bottom into three smaller rectangle-shaped sections. The stylized wording "JOSE CUERVO" appears like a signature in the left-most of the three smaller rectangle-shaped sections. All other instances of the color white represents background and/or transparent areas and is not claimed as a feature of the mark. |
Trademark Filing History
| Description | Date | Proceeding Number |
|---|---|---|
| NEW APPLICATION ENTERED IN TRAM | 2022-08-27 |
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