Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97560529

Filing Date: 08/23/2022

To the Commissioner for Trademarks:

MARK: PUBLIX (Standard Characters, see below )

The literal element of the mark consists of PUBLIX. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Publix Asset Management Company, a corporation of Florida, having an address of
      3300 Publix Corporate Parkway
      Lakeland, Florida 33811
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  downloadable virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise for use online and in virtual worlds; downloadable virtual goods, namely, computer programs featuring food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise for use online and in virtual worlds; downloadable multimedia files containing artwork, text, audio, and video files and non-fungible tokens (NFTs); downloadable loyalty and reward cards that can be redeemed for menu items; downloadable computer software, namely, non-fungible tokens (NFTs) for facilitating commercial transactions; downloadable software that allows users to access descriptions of grocery items, locate grocery stores, order grocery items, pay for orders, and collect rewards
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 035:  retail store services featuring virtual goods; retail store services provided in virtual reality and augmented reality environments; retail store services featuring virtual goods authenticated by non-fungible tokens; online retail store services featuring virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise; online virtual floral shop services; online virtual liquor store services; online virtual apparel store services; digital retail store services featuring downloadable and non-downloadable virtual goods in the nature of food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise; provision of an online marketplace for buyers and sellers of downloadable multimedia files containing artwork, text, audio and video relating to virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, household products and general merchandise, all authenticated by non-fungible tokens (NFTs); retail store services featuring virtual goods, namely, access tokens for use in online virtual worlds; conducting an incentive program whereby individuals can earn real world and virtual rewards; administration of a rewards program featuring virtual rewards that can be redeemed in the real or virtual world
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 036:  online virtual banking services; online virtual automated teller machine services
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  entertainment services, namely, providing online non-downloadable virtual grocery stores and grocery delivery services in virtual environments; entertainment services, namely, providing online, non-downloadable virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise; entertainment services, namely, providing an online virtual grocery store wherein users can earn reward points and virtual currency for purchasing virtual goods; entertainment services, namely, providing online, non-downloadable rewards for use in virtual environments created for entertainment purposes; educational services, namely, online virtual cooking school services
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  providing temporary use of non-downloadable software that gives users the ability to upload, modify and share virtual reality content, augmented reality content, mixed reality content, information, experiences and data; providing temporary use of non-downloadable software offering virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise; non-downloadable multimedia files containing artwork, text, audio, and video files and non-fungible tokens (NFTs); non-downloadable computer software, namely, non-fungible tokens (NFTs) for facilitating commercial transactions; providing online digital artwork and images; crypto-collectibles and application tokens used and transferred on software as a service (SAAS); crypto-collectibles and application tokens accessed on platform as a service (PAAS); providing temporary use of non-downloadable digital media, namely, digital assets, digital collectibles, digital tokens and non-fungible tokens (NFTs)providing temporary use of non-downloadable software that allows users to access descriptions of grocery items, locate grocery stores, order grocery items, pay for orders, and collect rewards; pharmacy services provided in virtual reality and augmented reality environments
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 043:  online virtual restaurant and café services
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 044:  providing information, news and commentary in the field of nutrition, health and wellness in virtual reality and augmented reality environments
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 3774699, 1339762, 3774764, and others.


The owner's/holder's proposed attorney information: James B. Lake. Other appointed attorneys are Carol Jean LoCicero. James B. Lake of Thomas & LoCicero PL, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      601 S Boulevard
      Tampa, Florida 33606
      United States
      trademarks@tlolawfirm.com
The docket/reference number is 15.1.
James B. Lake submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

James B. Lake

PRIMARY EMAIL FOR CORRESPONDENCE: trademarks@tlolawfirm.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $2450 has been submitted with the application, representing payment for 7 class(es).

Declaration

Declaration Signature
The attached signature image file:
\\TICRS\EXPORT18\IMAGEOUT18\975\605\97560529\xml1\APP0003.JPG



Signatory's Name: Malinda Renfroe
Signatory's Position: President - Publix Asset Management Co.
Signatory's Phone Number: Not Provided
Signature method: Handwritten
Payment Sale Number: 97560529
Payment Accounting Date: 08/23/2022

Serial Number: 97560529
Internet Transmission Date: Tue Aug 23 14:24:53 ET 2022
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XX-2022082314245466
3943-97560529-8204b9c383db0b77916f4dd2be
8ec738e50f097ed315fefbebc754634f7ca8eb2-
CC-24534508-20220823142209531181