PTO- 1478 |
Approved for use through 10/31/2024. OMB 0651-0009 |
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number |
Serial Number: 97438537 |
Filing Date: 06/01/2022 |
Input Field |
Entered |
TEAS Plus | YES |
---|---|
MARK INFORMATION | |
*MARK | \\TICRS\EXPORT18\IMAGEOUT 18\974\385\97438537\xml1 \ FTK0002.JPG |
*SPECIAL FORM | YES |
USPTO-GENERATED IMAGE | NO |
LITERAL ELEMENT | Infinite Growth Path Explore START INSIGHTS Business Model Review Product Analysis Historical Analysis Point-of-Purchase Review Consumer Insights Hypno-tising Principles. Identify client's desired outcomes and goals, perform a deep DOS of business model. Analyze Product Category and competitor practices. Use past experience to mitigate risk and uncover routes to increased sales. Outline and maximize options for physical and digital purchase. Research consumer, measure campaign results and messaging. Leverage neuroscience to craft effective messaging. Validate Campaign Refine Goals Pre-Launch Launch Analyze Optimize Future Casting Push client to define the win, hone goals accordingly. Produce assets and media plan, secure client approval. Campaign goes live. Measure results. Define what we know now that we did not know at the outset. Discover optimization opportunities, make "in-flight" tactical adjustments. Determine what's possible, probable and preferrable, plan for "wild cards." |
*COLOR MARK | YES |
*COLOR(S) CLAIMED (If applicable) |
The color(s) blue, teal, and orange is/are claimed as a feature of the mark. |
*DESCRIPTION OF THE MARK (and Color Location, if applicable) |
The mark consists of An infinity blue loop titled "Infinite Growth Path" with left side being "Explore" with teal circles and words that describe the company's methodology to prospect/client business and blue lines and text that explain what the process is at each circle. There is a teal "START" arrow and teal filled circle description include: "Insights", then circles surrounding that: "Business Model Review", "Product Analysis", "Historical Analysis", "Point-of-Purchase Review", "Consumer Insights" and "Hypno-tising Principles". The descriptions in blue for each area are: "Identify client's desired outcomes and goals, perform a deep DOS of business model.", "Analyze Product Category and competitor practices.", "Use past experience to mitigate risk and uncover routes to increased sales.", "Outline and maximize options for physical and digital purchase.", "Research consumer, measure campaign results and messaging.", and "Leverage neuroscience to craft effective messaging.". The right side of the infinity blue loop being "Validate" with orange circles and words that describe the company's methodology to prospect/client business and blue lines and text that explain what the process is at each circle. There is the underlined word "Campaign" then circles surrounding that: "Refine goals", "Pre-launch", "Launch", "Analyze", "Optimize" and "Future casting". The descriptions in blue for each area are: "Push client to define the win, hone goals accordingly.", "Produce assets and media plan, secure client approval.", "Campaign goes live.", "Measure results. Define what we know now that we did not know at the outset.", "Discover optimization opportunities, make "in-flight" tactical adjustments." and "Determine what's possible, probable and preferrable, plan for "wild cards.". |
PIXEL COUNT ACCEPTABLE | YES |
PIXEL COUNT | 640 x 480 |
REGISTER | Principal |
APPLICANT INFORMATION | |
*OWNER OF MARK | Young, Mark E |
DBA/AKA/TA/FORMERLY | DBA Jekyll and Hyde Advertising & Marketing |
INTERNAL ADDRESS | 22260 Haggerty Road |
*MAILING ADDRESS | Suite 230 |
*CITY | Northville |
*STATE (Required for U.S. applicants) |
Michigan |
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY | United States |
*ZIP/POSTAL CODE (Required for U.S. and certain international addresses) |
48167 |
PHONE | 313-937-1000 x224 |
*EMAIL ADDRESS | XXXX |
WEBSITE ADDRESS | jandhlabs.com |
LEGAL ENTITY INFORMATION | |
*TYPE | CORPORATION |
* STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF INCORPORATION | Michigan |
OWNER DOMICILE ADDRESS(NEW) | |
*ADDRESS | XXXX |
*CITY | XXXX |
*STATE (Required for U.S. applicants) |
XXXX |
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY | XXXX |
*ZIP/POSTAL CODE (Required for U.S. and certain international addresses) |
XXXX |
GOODS AND/OR SERVICES AND BASIS INFORMATION | |
*INTERNATIONAL CLASS | 035 |
*IDENTIFICATION | Advertising agency services |
*FILING BASIS | SECTION 1(a) |
FIRST USE ANYWHERE DATE | At least as early as 02/16/2021 |
FIRST USE IN COMMERCE DATE | At least as early as 06/15/2021 |
SPECIMEN FILE NAME(S) |
\\TICRS\EXPORT18\IMAGEOUT 18\974\385\97438537\xml1 \ FTK0003.JPG |
SPECIMEN DESCRIPTION | An image from a PowerPoint presentation that shows the Infinite Growth Path as our Proven Process for working with clients. The image is an infinity blue loop titled "Infinite Growth Path" with left side being "Explore" with teal circles and words that describe the company's methodology to prospect/client business and blue lines and text that explain what the process is at each circle. There is a teal "START" arrow and teal filled circle description include: "Insights", then circles surrounding that: "Business Model Review", "Product Analysis", "Historical Analysis", "Point-of-Purchase Review", "Consumer Insights" and "Hypno-tising Principles". The descriptions in blue for each area are: "Identify client's desired outcomes and goals, perform a deep DOS of business model.", "Analyze Product Category and competitor practices.", "Use past experience to mitigate risk and uncover routes to increased sales.", "Outline and maximize options for physical and digital purchase.", "Research consumer, measure campaign results and messaging.", and "Leverage neuroscience to craft effective messaging.". The right side of the infinity blue loop being "Validate" with orange circles and words that describe the company's methodology to prospect/client business and blue lines and text that explain what the process is at each circle. There is the underlined word "Campaign" then circles surrounding that: "Refine goals", "Pre-launch", "Launch", "Analyze", "Optimize" and "Future casting". The descriptions in blue for each area are: "Push client to define the win, hone goals accordingly.", "Produce assets and media plan, secure client approval.", "Campaign goes live.", "Measure results. Define what we know now that we did not know at the outset.", "Discover optimization opportunities, make "in-flight" tactical adjustments." and "Determine what's possible, probable and preferrable, plan for "wild cards.". |
WEBPAGE URL | None Provided |
WEBPAGE DATE OF ACCESS | None Provided |
ADDITIONAL STATEMENTS SECTION | |
*TRANSLATION (if applicable) |
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*TRANSLITERATION (if applicable) |
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*CLAIMED PRIOR REGISTRATION (if applicable) |
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*CONSENT (NAME/LIKENESS) (if applicable) |
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*CONCURRENT USE CLAIM (if applicable) |
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CORRESPONDENCE INFORMATION | |
NAME | Young, Mark E |
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE | accounting@jekyllhydelabs.com |
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) | ap@jekyllhydelabs.com; myoung@jekyllhydelabs.com |
FEE INFORMATION | |
APPLICATION FILING OPTION | TEAS Plus |
NUMBER OF CLASSES | 1 |
APPLICATION FOR REGISTRATION PER CLASS | 250 |
*TOTAL FEES DUE | 250 |
*TOTAL FEES PAID | 250 |
SIGNATURE INFORMATION | |
* SIGNATURE | /Mark E. Young/ |
* SIGNATORY'S NAME | Mark E. Young |
* SIGNATORY'S POSITION | CEO |
SIGNATORY'S PHONE NUMBER | 313-937-1000 x224 |
* DATE SIGNED | 06/01/2022 |
SIGNATURE METHOD | Signed directly within the form |
PTO- 1478 |
Approved for use through 10/31/2024. OMB 0651-0009 |
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number |
Serial Number: 97438537 |
Filing Date: 06/01/2022 |
The applicant's current Correspondence Information: |
Young, Mark E |
PRIMARY EMAIL FOR CORRESPONDENCE: accounting@jekyllhydelabs.com SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): ap@jekyllhydelabs.com; myoung@jekyllhydelabs.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS). |
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