TEAS Plus New Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 97438537

Filing Date: 06/01/2022

To the Commissioner for Trademarks:

MARK: Infinite Growth Path Explore START INSIGHTS Business Model Review Product Analysis Historical Analysis Point-of-Purchase Review Consumer Insights Hypno-tising Principles. Identify client's desired outcomes and goals, perform a deep DOS of business model. Analyze Product Category and competitor practices. Use past experience to mitigate risk and uncover routes to increased sales. Outline and maximize options for physical and digital purchase. Research consumer, measure campaign results and messaging. Leverage neuroscience to craft effective messaging. Validate Campaign Refine Goals Pre-Launch Launch Analyze Optimize Future Casting Push client to define the win, hone goals accordingly. Produce assets and media plan, secure client approval. Campaign goes live. Measure results. Define what we know now that we did not know at the outset. Discover optimization opportunities, make "in-flight" tactical adjustments. Determine what's possible, probable and preferrable, plan for "wild cards." (stylized and/or with design, see mark)
The literal element of the mark consists of Infinite Growth Path Explore START INSIGHTS Business Model Review Product Analysis Historical Analysis Point-of-Purchase Review Consumer Insights Hypno-tising Principles. Identify client's desired outcomes and goals, perform a deep DOS of business model. Analyze Product Category and competitor practices. Use past experience to mitigate risk and uncover routes to increased sales. Outline and maximize options for physical and digital purchase. Research consumer, measure campaign results and messaging. Leverage neuroscience to craft effective messaging. Validate Campaign Refine Goals Pre-Launch Launch Analyze Optimize Future Casting Push client to define the win, hone goals accordingly. Produce assets and media plan, secure client approval. Campaign goes live. Measure results. Define what we know now that we did not know at the outset. Discover optimization opportunities, make "in-flight" tactical adjustments. Determine what's possible, probable and preferrable, plan for "wild cards.". The color(s) blue, teal, and orange is/are claimed as a feature of the mark. The mark consists of An infinity blue loop titled "Infinite Growth Path" with left side being "Explore" with teal circles and words that describe the company's methodology to prospect/client business and blue lines and text that explain what the process is at each circle. There is a teal "START" arrow and teal filled circle description include: "Insights", then circles surrounding that: "Business Model Review", "Product Analysis", "Historical Analysis", "Point-of-Purchase Review", "Consumer Insights" and "Hypno-tising Principles". The descriptions in blue for each area are: "Identify client's desired outcomes and goals, perform a deep DOS of business model.", "Analyze Product Category and competitor practices.", "Use past experience to mitigate risk and uncover routes to increased sales.", "Outline and maximize options for physical and digital purchase.", "Research consumer, measure campaign results and messaging.", and "Leverage neuroscience to craft effective messaging.". The right side of the infinity blue loop being "Validate" with orange circles and words that describe the company's methodology to prospect/client business and blue lines and text that explain what the process is at each circle. There is the underlined word "Campaign" then circles surrounding that: "Refine goals", "Pre-launch", "Launch", "Analyze", "Optimize" and "Future casting". The descriptions in blue for each area are: "Push client to define the win, hone goals accordingly.", "Produce assets and media plan, secure client approval.", "Campaign goes live.", "Measure results. Define what we know now that we did not know at the outset.", "Discover optimization opportunities, make "in-flight" tactical adjustments." and "Determine what's possible, probable and preferrable, plan for "wild cards.".
The applicant, Young, Mark E, DBA Jekyll and Hyde Advertising & Marketing, a corporation of Michigan, having an address of
      22260 Haggerty Road
      Suite 230
      Northville, Michigan 48167
      United States
      313-937-1000 x224(phone)
      XXXX
Young, Mark E, having a domicile address of:

      XXXX
      XXXX, XXXX XXXX
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 035:  Advertising agency services

Use in Commerce: The applicant is using the mark in commerce on or in connection with the identified goods/services. The applicant attaches, or will later submit, one specimen as a JPG/PDF image file showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, regardless of whether the mark itself is in the standard character format or is a stylized or design mark. The specimen image file may be in color, and the image must be in color if color is being claimed as a feature of the mark.

In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee predecessor in interest at least as early as 02/16/2021, and first used in commerce at least as early as 06/15/2021, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) An image from a PowerPoint presentation that shows the Infinite Growth Path as our Proven Process for working with clients. The image is an infinity blue loop titled "Infinite Growth Path" with left side being "Explore" with teal circles and words that describe the company's methodology to prospect/client business and blue lines and text that explain what the process is at each circle. There is a teal "START" arrow and teal filled circle description include: "Insights", then circles surrounding that: "Business Model Review", "Product Analysis", "Historical Analysis", "Point-of-Purchase Review", "Consumer Insights" and "Hypno-tising Principles". The descriptions in blue for each area are: "Identify client's desired outcomes and goals, perform a deep DOS of business model.", "Analyze Product Category and competitor practices.", "Use past experience to mitigate risk and uncover routes to increased sales.", "Outline and maximize options for physical and digital purchase.", "Research consumer, measure campaign results and messaging.", and "Leverage neuroscience to craft effective messaging.". The right side of the infinity blue loop being "Validate" with orange circles and words that describe the company's methodology to prospect/client business and blue lines and text that explain what the process is at each circle. There is the underlined word "Campaign" then circles surrounding that: "Refine goals", "Pre-launch", "Launch", "Analyze", "Optimize" and "Future casting". The descriptions in blue for each area are: "Push client to define the win, hone goals accordingly.", "Produce assets and media plan, secure client approval.", "Campaign goes live.", "Measure results. Define what we know now that we did not know at the outset.", "Discover optimization opportunities, make "in-flight" tactical adjustments." and "Determine what's possible, probable and preferrable, plan for "wild cards."..
Specimen File1

Webpage URL: None Provided
Webpage Date of Access: None Provided



For informational purposes only, applicant's website address is: jandhlabs.com

The applicant's current Correspondence Information:

Young, Mark E

PRIMARY EMAIL FOR CORRESPONDENCE: accounting@jekyllhydelabs.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): ap@jekyllhydelabs.com; myoung@jekyllhydelabs.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $250 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Mark E. Young/   Date: 06/01/2022
Signatory's Name: Mark E. Young
Signatory's Position: CEO
Signatory's Phone Number: 313-937-1000 x224
Signature method: Signed directly within the form
Payment Sale Number: 97438537
Payment Accounting Date: 06/01/2022

Serial Number: 97438537
Internet Transmission Date: Wed Jun 01 17:29:27 ET 2022
TEAS Stamp: USPTO/FTK-XX.XXX.XXX.XXX-202206011729271
33435-97438537-820aaa59b4f176a3b46ade55f
c86327a185854cd681c2508a1cc0a74430c76928
-CC-29252423-20220601163945936323