Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97431778

Filing Date: 05/27/2022

To the Commissioner for Trademarks:

MARK: SEGA bi-e-Play (Standard Characters, see mark)
The literal element of the mark consists of SEGA bi-e-Play. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, SEGA Corporation, a corporation of Japan, having an address of
      Sumitomo Fudosan Osaki Garden Tower,
      1-1-1 Nishi-Shinagawa, Shinagawa-ku,
      Tokyo 141-0033
      Japan
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Computer hardware and software systems for use in playing and displaying eSports events; computer hardware and software systems to show eSports competitions on video with graphics displays that accurately show live gamer play, statistics, and data in real time and with added virtual reality graphics; computer game programs; computer game software; video game software; video game programs; computer software for use in creating graphics, videos, and images; computer hardware, tablet computers, and smartphones especially designed for optimal running of computer game programs, computer game software, video game programs, and computer software for use in creating graphics, videos, and images
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 028:  Coin-operated video games; arcade game machines; arcade video game machines; amusement game machines
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  Entertainment services, namely, providing on-line video games, on-line computer games; providing non-downloadable on-line computer graphics, videos, and images; providing non-downloadable on-line graphics, moving images, and images in connection with eSports events; game services provided on-line from a computer network; conducting eSports competitions; organization of electronic game competitions; providing a web site featuring information about tournaments, events, and competitions in the video game field
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  Providing on-line non-downloadable computer software for use in playing and displaying eSports events; providing on-line non-downloadable computer software to show eSports competitions on video with graphics displays that accurately show live gamer play, statistics, and data in real time and with added virtual reality graphics; leasing and rental of computer hardware for use in connection with eSports competitions
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Karen Lim. Other appointed attorneys are And all other attorneys in the firm. Karen Lim of Fross Zelnick Lehrman & Zissu, P.C., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      151 West 42nd St., 17th Floor
      New York, New York 10036
      United States
      212-813-5900(phone)
      klim-docket@fzlz.com
The docket/reference number is KSS 2205860.
Karen Lim submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant hereby appoints Fross Zelnick Lehrman & Zissu, P.C. of Fross Zelnick Lehrman & Zissu, P.C.
      151 West 42nd St., 17th Floor
      New York New York 10036
      United States
      212-813-5900(phone)
      klim-docket@fzlz.com
as applicant's representative upon whom notice or process in the proceedings affecting the mark may be served.

The applicant's current Correspondence Information:

Karen Lim

PRIMARY EMAIL FOR CORRESPONDENCE: klim-docket@fzlz.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $1400 has been submitted with the application, representing payment for 4 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Jun Terahara/   Date: 05/27/2022
Signatory's Name: Jun Terahara
Signatory's Position: Manager of Intellectual Property Team, Legal and Intellectual Property Department of SEGA CORPORATION
Signatory's Phone Number: 0368642400
Signature method: Sent to third party for signature
Payment Sale Number: 97431778
Payment Accounting Date: 05/27/2022

Serial Number: 97431778
Internet Transmission Date: Fri May 27 09:27:23 ET 2022
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XX-2022052709272317
4180-97431778-820e4daa868bf27887c18dd97a
d8cbb4ea223d9ea0db234a64cd1a78d5f52da45c
-DA-27223018-20220526121518818607