Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97378644

Filing Date: 04/24/2022

To the Commissioner for Trademarks:

MARK: DIRECTV ADVERTISING (stylized and/or with design, see mark)
The literal element of the mark consists of DIRECTV ADVERTISING. The color(s) blue and black is/are claimed as a feature of the mark. The mark consists of DIRECTV ADVERTISING in a stylized font.
The applicant, DIRECTV, LLC, a limited liability company legally organized under the laws of California, having an address of
      2260 EAST IMPERIAL HWY
      El Segundo, California 90245
      United States
      206-724-7041(phone)
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Downloadable software in the field of advertising, marketing, and promotion services; Downloadable software in the field of advertising and marketing services, namely, promoting the goods and services of others; Downloadable software for dissemination of advertising and marketing for others via the Internet and other communications networks and platforms; Downloadable software for developing and providing advertising and marketing material and designs, and advertising marketing campaigns, for others; Downloadable software in the field of advertising, marketing, and promotion services, namely, providing advertising space and inventory, and connecting qualified providers and buyers of advertising space online; Downloadable software for direct buying and selling of advertising space across satellite and digital television platforms; Downloadable software in the field of advertising and consumer marketing research; Downloadable software for the planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Downloadable software for addressable and targeted advertising services, namely, satellite and digital television advertising services that feature automated systems for targeting specific consumers; Downloadable software for sales tracking for others, including brand lift, brand awareness, recall and purchase consideration; Downloadable software in the field of consulting, advertising, marketing, business, and data analytics; Downloadable software for analyzing and compiling business data, including viewership data for potential advertisers; Downloadable software for business research, evaluation, and information services; Downloadable software for the preparation of business reports and market insight reports;
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 035:  Advertising, marketing, and promotion services; Advertising and marketing services, namely, promoting the goods and services of others; Dissemination of advertising and marketing for others via the Internet and other communications networks and platforms; Developing and providing advertising and marketing material and designs, and advertising marketing campaigns, for others; Advertising, marketing, and promotion services, namely, providing advertising space and inventory, and connecting qualified providers and buyers of advertising space online; Direct buying and selling of advertising space across satellite and digital television platforms; Advertising and consumer marketing research; Planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Addressable and targeted advertising services, namely, satellite and digital television advertising services that feature automated systems for targeting specific audience profiles or consumer segments; Sales tracking for others, including brand lift, brand awareness, recall and purchase consideration; Consulting in the fields of advertising, marketing, business, and data analytics; Analyzing and compiling business data, including viewership data for potential advertisers; Business research, evaluation, and information services; Preparation of business reports and market insight reports;
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.




The owner's/holder's proposed attorney information: Alexander E. Silverman. Alexander E. Silverman, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
      2260 EAST IMPERIAL HWY
      El Segundo, California 90245
      United States
      206-724-7041(phone)
      alex.silverman@directv.com
The docket/reference number is 2022-0465.
Alexander E. Silverman submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Alexander E. Silverman

PRIMARY EMAIL FOR CORRESPONDENCE: alex.silverman@directv.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): DL-DIRECTVIPLAW@DIRECTV.COM; ipdocketing@haynesboone.com; david.bell@haynesboone.com; cathy.obrien@haynesboone.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $700 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Kerri Thornblad/   Date: 04/22/2022
Signatory's Name: Kerri Thornblad
Signatory's Position: VP- Marketing Management
Signatory's Phone Number: 3106583971
Signature method: Sent to third party for signature
Payment Sale Number: 97378644
Payment Accounting Date: 04/25/2022

Serial Number: 97378644
Internet Transmission Date: Sun Apr 24 17:31:20 ET 2022
TEAS Stamp: USPTO/BAS-XXX.XXX.XX.XXX-202204241731207
42252-97378644-820f92218e5309c7fbd6f8283
7f99045f6eaabc2676eec20b01492a1fdce192b3
-CC-31193659-20220421151246868601