PTO- 1478 |
Approved for use through 10/31/2024. OMB 0651-0009 |
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number |
Serial Number: 97378644 |
Filing Date: 04/24/2022 |
Input Field |
Entered |
SERIAL NUMBER | 97378644 |
---|---|
MARK INFORMATION | |
*MARK | \\TICRS\EXPORT18\IMAGEOUT 18\973\786\97378644\xml1 \ APP0002.JPG |
SPECIAL FORM | YES |
USPTO-GENERATED IMAGE | NO |
LITERAL ELEMENT | DIRECTV ADVERTISING |
COLOR MARK | YES |
COLOR(S) CLAIMED (If applicable) |
The color(s) blue and black is/are claimed as a feature of the mark. |
*DESCRIPTION OF THE MARK (and Color Location, if applicable) |
The mark consists of DIRECTV ADVERTISING in a stylized font. |
PIXEL COUNT ACCEPTABLE | NO |
PIXEL COUNT | 341 x 125 |
REGISTER | Principal |
APPLICANT INFORMATION | |
*OWNER OF MARK | DIRECTV, LLC |
*MAILING ADDRESS | 2260 EAST IMPERIAL HWY |
*CITY | El Segundo |
*STATE (Required for U.S. applicants) |
California |
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY | United States |
*ZIP/POSTAL CODE (Required for U.S. and certain international addresses) |
90245 |
PHONE | 206-724-7041 |
*EMAIL ADDRESS | XXXX |
LEGAL ENTITY INFORMATION | |
TYPE | limited liability company |
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY WHERE LEGALLY ORGANIZED | California |
GOODS AND/OR SERVICES AND BASIS INFORMATION | |
INTERNATIONAL CLASS | 009 |
*IDENTIFICATION | Downloadable software in the field of advertising, marketing, and promotion services; Downloadable software in the field of advertising and marketing services, namely, promoting the goods and services of others; Downloadable software for dissemination of advertising and marketing for others via the Internet and other communications networks and platforms; Downloadable software for developing and providing advertising and marketing material and designs, and advertising marketing campaigns, for others; Downloadable software in the field of advertising, marketing, and promotion services, namely, providing advertising space and inventory, and connecting qualified providers and buyers of advertising space online; Downloadable software for direct buying and selling of advertising space across satellite and digital television platforms; Downloadable software in the field of advertising and consumer marketing research; Downloadable software for the planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Downloadable software for addressable and targeted advertising services, namely, satellite and digital television advertising services that feature automated systems for targeting specific consumers; Downloadable software for sales tracking for others, including brand lift, brand awareness, recall and purchase consideration; Downloadable software in the field of consulting, advertising, marketing, business, and data analytics; Downloadable software for analyzing and compiling business data, including viewership data for potential advertisers; Downloadable software for business research, evaluation, and information services; Downloadable software for the preparation of business reports and market insight reports; |
FILING BASIS | SECTION 1(b) |
INTERNATIONAL CLASS | 035 |
*IDENTIFICATION | Advertising, marketing, and promotion services; Advertising and marketing services, namely, promoting the goods and services of others; Dissemination of advertising and marketing for others via the Internet and other communications networks and platforms; Developing and providing advertising and marketing material and designs, and advertising marketing campaigns, for others; Advertising, marketing, and promotion services, namely, providing advertising space and inventory, and connecting qualified providers and buyers of advertising space online; Direct buying and selling of advertising space across satellite and digital television platforms; Advertising and consumer marketing research; Planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Addressable and targeted advertising services, namely, satellite and digital television advertising services that feature automated systems for targeting specific audience profiles or consumer segments; Sales tracking for others, including brand lift, brand awareness, recall and purchase consideration; Consulting in the fields of advertising, marketing, business, and data analytics; Analyzing and compiling business data, including viewership data for potential advertisers; Business research, evaluation, and information services; Preparation of business reports and market insight reports; |
FILING BASIS | SECTION 1(b) |
ATTORNEY INFORMATION | |
NAME | Alexander E. Silverman |
ATTORNEY DOCKET NUMBER | 2022-0465 |
ATTORNEY BAR MEMBERSHIP NUMBER | XXX |
YEAR OF ADMISSION | XXXX |
U.S. STATE/ COMMONWEALTH/ TERRITORY | XX |
STREET | 2260 EAST IMPERIAL HWY |
CITY | El Segundo |
STATE | California |
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY | United States |
ZIP/POSTAL CODE | 90245 |
PHONE | 206-724-7041 |
EMAIL ADDRESS | alex.silverman@directv.com |
CORRESPONDENCE INFORMATION | |
NAME | Alexander E. Silverman |
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE | alex.silverman@directv.com |
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) | DL-DIRECTVIPLAW@DIRECTV.COM; ipdocketing@haynesboone.com; david.bell@haynesboone.com; cathy.obrien@haynesboone.com |
FEE INFORMATION | |
APPLICATION FILING OPTION | TEAS Standard |
NUMBER OF CLASSES | 2 |
APPLICATION FOR REGISTRATION PER CLASS | 350 |
*TOTAL FEES DUE | 700 |
*TOTAL FEES PAID | 700 |
SIGNATURE INFORMATION | |
SIGNATURE | /Kerri Thornblad/ |
SIGNATORY'S NAME | Kerri Thornblad |
SIGNATORY'S POSITION | VP- Marketing Management |
SIGNATORY'S PHONE NUMBER | 3106583971 |
DATE SIGNED | 04/22/2022 |
SIGNATURE METHOD | Sent to third party for signature |
PTO- 1478 |
Approved for use through 10/31/2024. OMB 0651-0009 |
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number |
Serial Number: 97378644 |
Filing Date: 04/24/2022 |
The applicant's current Correspondence Information: |
Alexander E. Silverman |
PRIMARY EMAIL FOR CORRESPONDENCE: alex.silverman@directv.com SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): DL-DIRECTVIPLAW@DIRECTV.COM; ipdocketing@haynesboone.com; david.bell@haynesboone.com; cathy.obrien@haynesboone.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS). |
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