Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97354718

Filing Date: 04/08/2022

To the Commissioner for Trademarks:

MARK: Storefront (stylized and/or with design, see mark)
The literal element of the mark consists of Storefront. The color(s) green, orange, and black is/are claimed as a feature of the mark. The mark consists of a green arrow shape design on top of an orange half circle design and the word Storefront in black on the right.
The applicant, Maplebear Inc., DBA Instacart, having an address of
      50 Beale Street, Suite 600
      San Francisco, California 94105
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 042:  Platform as a service (PAAS) featuring computer software platform for managing e-commerce businesses, namely, software platform for building, customizing, and managing e-commerce storefronts, tracking and managing the fulfillment and delivery of general consumer goods, creating and placing digital advertising, tracking and analyzing consumer and inventory data to optimize business operations, facilitating two-way communication between customers and service providers, tracking order status, conducting electronic transactions and facilitating electronic payments, and listing products for consumer browning and purchase; platform as a service (PAAS) featuring computer software platform for building and customizing application-based digital storefronts; providing temporary use of non-downloadable computer software for use in database management, sales, customer tracking and management, and inventory management for the e-commerce, wholesale and retail industries; providing temporary use of non-downloadable computer e-commerce software to allow users to perform electronic business transactions via global computer network; providing temporary use of non-downloadable computer software for use in processing credit and debit card payments; providing temporary use of non-downloadable software development kits (SDKs) consisting of non-downloadable computer software development tools to allow third parties to integrate retailer applications, e-commerce sites and retail fulfillment backend systems to cloud-based consumer marketplace or a locally deployed server; providing software as a service (SAAS) services featuring computer software for designing, developing, hosting, implementing and maintain web sites for others that enable, collect data with respect to, and process the selection, ordering, billing, delivering, and advertising of consumer goods and services, and for use in advising retailers regarding the use of such websites by others in the field of retail, ordering, and delivery services featuring consumer goods; providing software as a service (SAAS) services featuring computer software for use by others to market and advertise to individual customers of retail stores; providing software as a service (SAAS) services featuring computer software for email messaging, marketing automation, retail analytics, customer analysis, website visitor analysis and website analysis; application service provider, namely, hosting, managing, developing, analyzing, and maintaining applications, software, and web sites of others in the fields of e-commerce; hosting the websites and other computer applications of others on a virtual private server; design of computer software and web sites; application service provider featuring application programming interface (API) software for customization and development of e-commerce platforms, websites, and applications; developing customized web pages featuring retailer-defined information
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 5345935, 6233500, 6327579, and others.


The owner's/holder's proposed attorney information: LISA GREENWALD-SWIRE. Other appointed attorneys are Keith A. Barritt, Vivian Cheng, Kristen McCallion, John P. McCormick, P. Weston Musselman, Jr., Debra S. Serota, Catherine H. Stockell, Jerre B. Swann, Jr., Ryan Thomas, Kerrijane John, Sarah Kelleher, Charles Bahlert, Jenifer deWolf Paine, Ryan Steinman, and Cynthia Johnson Walden. LISA GREENWALD-SWIRE of FISH & RICHARDSON P.C., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      P.O. BOX 1022
      MINNEAPOLIS, Minnesota 55440-1022
      United States
      650-839-5070(phone)
      8777697945(fax)
      tmdoctc@fr.com
The docket/reference number is 514340809003.
LISA GREENWALD-SWIRE submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

LISA GREENWALD-SWIRE

PRIMARY EMAIL FOR CORRESPONDENCE: tmdoctc@fr.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): trademarkgroup-sv@fr.com; cdc@fr.com; lgs@fr.com; crz@fr.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $350 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Edison Lin/   Date: 04/08/2022
Signatory's Name: Edison Lin
Signatory's Position: Director & Associate General Counsel, Intellectual Property
Signatory's Phone Number: 650-839-5070
Signature method: Sent to third party for signature
Payment Sale Number: 97354718
Payment Accounting Date: 04/08/2022

Serial Number: 97354718
Internet Transmission Date: Fri Apr 08 18:15:46 ET 2022
TEAS Stamp: USPTO/BAS-XXX.XX.XX.XXX-2022040818154696
4578-97354718-820a8419655fbe46e2d42fe59d
87b9cc5c4f9566d3833fa9dedc50bf5a637cda-D
A-15464472-20220407182249045371