Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97306352

Filing Date: 03/10/2022

To the Commissioner for Trademarks:

MARK: B BREAD FINANCIAL (stylized and/or with design, see mark)
The literal element of the mark consists of B BREAD FINANCIAL. The mark consists of a stylized letter "B" inside a shaded circle, with the words "BREAD FINANCIAL" in lowercase letters to the right of the circle.
The applicant, ADS Alliance Data Systems, Inc., a corporation of Delaware, having an address of
      Suite 700
      7500 Dallas Parkway
      Plano, Texas 75024
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Operation and administration of loyalty and incentive award programs; promoting credit cards and credit accounts by means of loyalty and incentive award programs; promoting the sale of goods and services of others by means of loyalty and incentive award programs; business administration of consumer loyalty programs; advertising, marketing, and promotional services in the field of loyalty and incentive award programs; data analysis and data modeling; consumer survey services; conducting surveys of consumers in relation to purchasing behavior; consumer credit and purchase behavior forecasting; business marketing and advertising consulting services; advertising, marketing, and promotional services in the field of consumer financing products and services; advertising and marketing consultancy in the field of consumer financing products and services; managing marketing and advertising campaigns for others; direct marketing and direct advertising services for others
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


Miscellaneous Statement
Lon Operations LLC, the owner of reg. no. 4814856 for the mark BREAD, is a wholly owned subsidiary of the Applicant, ADS Alliance Data Systems, Inc. Comenity LLC, the owner of reg. no. 6286635 for the mark BREAD, is a wholly owned subsidiary of the Applicant, ADS Alliance Data Systems, Inc.


The owner's/holder's proposed attorney information: Martin J. Miller. Other appointed attorneys are Liane H. Rousseau. Martin J. Miller of Porter Wright Morris & Arthur LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      Suite 2900
      41 South High Street
      Columbus, Ohio 43215
      United States
      513-369-4250(phone)
      ipdocket@porterwright.com
The docket/reference number is 229624.
Martin J. Miller submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Martin J. Miller

PRIMARY EMAIL FOR CORRESPONDENCE: ipdocket@porterwright.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): mmiller@porterwright.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $350 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Michelle Metzger/   Date: 03/10/2022
Signatory's Name: Michelle Metzger
Signatory's Position: Senior Director and Senior Counsel
Signatory's Phone Number: Not Provided
Signature method: Sent to third party for signature
Payment Sale Number: 97306352
Payment Accounting Date: 03/10/2022

Serial Number: 97306352
Internet Transmission Date: Thu Mar 10 18:10:25 ET 2022
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XX-2022031018102551
8746-97306352-8203ff7b4efb0f43f9cc0852e9
37527398228dd699ae66e61f96357c79a53693-D
A-10252157-20220309150759894522