Trademark/Service Mark Application, Principal Register
PTO- 1478
Approved for use through 10/31/2024. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number
Trademark/Service Mark Application, Principal Register
The mark consists of standard characters, without claim to any particular font style, size, or color.
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
ADS Alliance Data Systems, Inc.
INTERNAL ADDRESS
Suite 700
*MAILING ADDRESS
7500 Dallas Parkway
*CITY
Plano
*STATE
(Required for U.S. applicants)
Texas
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
75024
*EMAIL ADDRESS
XXXX
LEGAL ENTITY INFORMATION
TYPE
corporation
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF INCORPORATION
Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
035
*IDENTIFICATION
Operation and administration of loyalty and incentive award programs; promoting credit cards and credit accounts by means of loyalty and
incentive award programs; promoting the sale of goods and services of others by means of loyalty and incentive award programs; business administration of consumer loyalty programs
FILING BASIS
SECTION 1(b)
ADDITIONAL STATEMENTS SECTION
MISCELLANEOUS STATEMENT
Lon Operations LLC, the owner of reg. no. 4814856 for the mark BREAD, is a wholly owned subsidiary of the Applicant, ADS Alliance
Data Systems, Inc. Comenity LLC, the owner of reg. no. 6286635 for the mark BREAD, is a wholly owned subsidiary of the Applicant, ADS Alliance Data Systems, Inc.
ATTORNEY INFORMATION
NAME
Martin J. Miller
ATTORNEY DOCKET NUMBER
229624
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
Porter Wright Morris & Arthur LLP
INTERNAL ADDRESS
Suite 2900
STREET
41 South High Street
CITY
Columbus
STATE
Ohio
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
ZIP/POSTAL CODE
43215
PHONE
513-369-4250
EMAIL ADDRESS
ipdocket@porterwright.com
OTHER APPOINTED ATTORNEY
Liane H. Rousseau
CORRESPONDENCE INFORMATION
NAME
Martin J. Miller
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE
ipdocket@porterwright.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES)
mmiller@porterwright.com
FEE INFORMATION
APPLICATION FILING OPTION
TEAS Standard
NUMBER OF CLASSES
1
APPLICATION FOR REGISTRATION PER CLASS
350
*TOTAL FEES DUE
350
*TOTAL FEES PAID
350
SIGNATURE INFORMATION
SIGNATURE
/Michelle Metzger/
SIGNATORY'S NAME
Michelle Metzger
SIGNATORY'S POSITION
Senior Director and Senior Counsel
DATE SIGNED
03/09/2022
SIGNATURE METHOD
Sent to third party for signature
PTO- 1478
Approved for use through 10/31/2024. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number
Trademark/Service Mark Application, Principal Register
Serial Number:97303038
Filing Date:03/09/2022
To the Commissioner for Trademarks:
MARK: BREAD CASHBACK (Standard Characters, see mark)
The literal element of the mark consists of BREAD CASHBACK. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, ADS Alliance Data Systems, Inc., a corporation of Delaware, having an address of
Suite 700
7500 Dallas Parkway
Plano, Texas 75024
United States
XXXX
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 035: Operation and administration of loyalty and incentive award programs; promoting credit cards and credit accounts by means of loyalty and incentive award programs;
promoting the sale of goods and services of others by means of loyalty and incentive award programs; business administration of consumer loyalty programs
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
Miscellaneous Statement
Lon Operations LLC, the owner of reg. no. 4814856 for the mark BREAD, is a wholly owned subsidiary of the Applicant, ADS Alliance Data Systems, Inc. Comenity LLC, the owner of reg. no. 6286635 for
the mark BREAD, is a wholly owned subsidiary of the Applicant, ADS Alliance Data Systems, Inc.
The owner's/holder's proposed attorney information: Martin J. Miller. Other appointed attorneys are Liane H. Rousseau. Martin J. Miller of Porter Wright Morris & Arthur LLP, is a member of
the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
Suite 2900
41 South High Street
Columbus, Ohio 43215
United States
513-369-4250(phone)
ipdocket@porterwright.com
The docket/reference number is 229624.
Martin J. Miller submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed,
and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $350 has been submitted with the application, representing payment for 1 class(es).
Declaration
Declaration Signature
Signature: /Michelle Metzger/ Date: 03/09/2022
Signatory's Name: Michelle Metzger
Signatory's Position: Senior Director and Senior Counsel
Signatory's Phone Number: Not Provided
Signature method: Sent to third party for signature
Payment Sale Number: 97303038
Payment Accounting Date: 03/09/2022
Serial Number: 97303038
Internet Transmission Date: Wed Mar 09 13:19:45 ET 2022
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XX-2022030913194581
7467-97303038-8201572a39c3db27b5abcb7544
7bb98110db5a9b35d46a89772b57b14b3435a5-D
A-19453546-20220308183319571498