Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97301612

Filing Date: 03/08/2022

To the Commissioner for Trademarks:

MARK: HYPEBAE (stylized and/or with design, see mark)
The literal element of the mark consists of HYPEBAE. The applicant is not claiming color as a feature of the mark. The mark consists of the stylized word HYPEBAE.
The applicant, Hypebeast Hong Kong Limited, a corporation of Hong Kong, having an address of
      10/F, KC100, 100 Kwai Cheong Road
      Kwai Chung
      Hong Kong
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Downloadable mobile application for connecting users with information, news and commentary in the fields of fashion, entertainment, popular culture, food, beauty, health and wellness.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 016:  Magazines in the fields of fashion, entertainment, popular culture, food, beauty, health and wellness.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 025:  T-shirts; shirts; hoodies; sweaters; coats; jackets; pullovers; pants; trousers; shorts; pajamas; hats; caps; cardigans; knitwear, namely, shirts, sweaters and caps; slippers; slip-on shoes; flip flops, footwear, sneakers, shoes.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  Providing information, news and commentary in the field of popular culture; providing online non-downloadable videos in the fields of streetwear fashion, footwear, entertainment, music, art, technology and sports; providing on-line videos featuring short stories on the lives and influences of artists, musicians, fashion designers and other creatives, not downloadable.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 044:  Providing information, news and commentary in the fields of nutritional information about food, beauty, health and wellness.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 045:  Providing information, news and commentary in the field of fashion.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.




The owner's/holder's proposed attorney information: Jorge Arciniega. Other appointed attorneys are all others. Jorge Arciniega of Loeb & Loeb LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      10100 Santa Monica Blvd., Suite 2200
      Los Angeles, California 90067
      United States
      310-282-2262(phone)
      310-282-2200(fax)
      trademarks@loeb.com
The docket/reference number is 238553-00027.
Jorge Arciniega submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Jorge Arciniega

PRIMARY EMAIL FOR CORRESPONDENCE: trademarks@loeb.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): jarciniega@loeb.com; egarcia@loeb.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $2100 has been submitted with the application, representing payment for 6 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Jorge Arciniega/   Date: 03/08/2022
Signatory's Name: Jorge Arciniega
Signatory's Position: Attorney of record, California Bar member
Signatory's Phone Number: 310-282-2262
Signature method: Signed directly within the form
Payment Sale Number: 97301612
Payment Accounting Date: 03/08/2022

Serial Number: 97301612
Internet Transmission Date: Tue Mar 08 17:34:58 ET 2022
TEAS Stamp: USPTO/BAS-XX.XXX.XX.XX-20220308173458087
234-97301612-820236d99fcac5881b93f39a394
b5f72535a0b4bf06c658a78e35a026af46b3-CC-
34570456-20220308172758240011