Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97256388

Filing Date: 02/07/2022

To the Commissioner for Trademarks:

MARK: LURE (Standard Characters, see mark)
The literal element of the mark consists of LURE. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Lure Films, LLC, a limited liability company legally organized under the laws of California, having an address of
      10950 Moorpark Street, Unit A
      North Hollywood, California 91602
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Marketing services; marketing services, namely, digital content marketing; advertising, promotion, and marketing services in the nature of viral video production; production of advertising films; online, mobile, broadcast, experiential, and programmatic media strategy development services being development of media marketing strategies and concepts; online community management services, namely, developing marketing strategies, concepts and tactics by online community building; business marketing management of media, namely, preparation and realization of media and advertising plans and concepts, and optimization of the use of media in the marketing of products and services for businesses offering consumer goods and services; brand concept and brand development services; business consulting services, namely, providing assistance in development of business strategies and creative ideation; development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word-of-mouth communications; management for marketing, branding, promoting or advertising the goods and services of others; online advertising and promotional services; market research services; analysis of market research data and statistics; providing marketing consulting in the field of social media; social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; development, creation, production, and post-production of advertising content; marketing services in the nature of media research, media strategy, media planning, media buying, media measurement, media optimization and media reporting; advertising services, namely, interactive clickable advertising and product placement services on behalf of third parties; consulting services in the field of case studies to assist clients with promoting their brands to others; social ad management; social media management; digital marketing services, namely, developing digital marketing strategies for others, content creation and management, developing content strategies for others; providing digital marketing services in the areas of content strategy development, content planning, content optimization, content creation and search engine optimization for sales promotion; social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies; branding and positioning services, namely, brand concept and brand development services; social media services, namely, providing marketing consulting and the implementation of marketing campaigns in the field of social media; online marketing services; creation of promotional material and editorial content for others, namely, development of the advertising content of paid advertisements and online postings; social media services, namely, providing marketing consulting and marketing post creation in the field of social media
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  Film and video film production; animation production services; media production services, namely, video and film production; multimedia entertainment services in the nature of development, production and post-production services in the fields of video and films; educational services, namely, developing animation based instructions for others in the field of consumer or manufacturing how-to procedures
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: David I. Greenbaum. David I. Greenbaum of RIMON, P.C., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
      420 WEST MAIN STREET, SUITE 101B
      BOISE, Idaho 83702
      United States
      646-779-0787(phone)
      tmdocketing@rimonlaw.com
The docket/reference number is 11003.44667.
David I. Greenbaum submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

David I. Greenbaum

PRIMARY EMAIL FOR CORRESPONDENCE: tmdocketing@rimonlaw.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): david.greenbaum@rimonlaw.com; jesseca.terrado@rimonlaw.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $700 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Ky Schultz/   Date: 02/07/2022
Signatory's Name: Ky Schultz
Signatory's Position: Manager
Signatory's Phone Number: 8058955143
Signature method: Sent to third party for signature
Payment Sale Number: 97256388
Payment Accounting Date: 02/07/2022

Serial Number: 97256388
Internet Transmission Date: Mon Feb 07 17:13:30 ET 2022
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XXX-20220207171330
953443-97256388-81040d378e81969565c5b39e
5513230609e903d52c4f2ffe5e7b9f9fd4eaf57-
DA-13302288-20220204155248728927