| Trademark Snap Shot Amendment & Mail Processing Stylesheet (Table presents the data on Amendment & Mail Processing Complete) |
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OVERVIEW |
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| SERIAL NUMBER | 97225374 | FILING DATE | 01/18/2022 |
| REG NUMBER | 0000000 | REG DATE | N/A |
| REGISTER | PRINCIPAL | MARK TYPE | SERVICE MARK |
| INTL REG # | N/A | INTL REG DATE | N/A |
| TM ATTORNEY | LATTUCA, FRANK J |
L.O. ASSIGNED | 109 |
PUB INFORMATION |
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| RUN DATE | 10/04/2022 | ||
| PUB DATE | 11/08/2022 | ||
| STATUS | 681-PUBLICATION/ISSUE REVIEW COMPLETE | ||
| STATUS DATE | 10/03/2022 | ||
| LITERAL MARK ELEMENT | H-E-B | ||
| DATE ABANDONED | N/A | DATE CANCELLED | N/A |
| SECTION 2F | NO | SECTION 2F IN PART | NO |
| SECTION 8 | NO | SECTION 8 IN PART | NO |
| SECTION 15 | NO | REPUB 12C | N/A |
| RENEWAL FILED | NO | RENEWAL DATE | N/A |
| DATE AMEND REG | N/A | ||
FILING BASIS |
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| FILED BASIS | CURRENT BASIS | AMENDED BASIS | |||
| 1 (a) | NO | 1 (a) | NO | 1 (a) | NO |
| 1 (b) | YES | 1 (b) | YES | 1 (b) | NO |
| 44D | NO | 44D | NO | 44D | NO |
| 44E | NO | 44E | NO | 44E | NO |
| 66A | NO | 66A | NO | ||
| NO BASIS | NO | NO BASIS | NO | ||
MARK DATA |
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| STANDARD CHARACTER MARK | YES |
| LITERAL MARK ELEMENT | H-E-B |
| MARK DRAWING CODE | 4-STANDARD CHARACTER MARK |
| COLOR DRAWING FLAG | NO |
CURRENT OWNER INFORMATION |
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| PARTY TYPE | 10-ORIGINAL APPLICANT |
| NAME | H-E-B, LP |
| ADDRESS | 646 South Flores San Antonio, TX 78204 |
| ENTITY | 13-LIMITED PARTNERSHIP |
| CITIZENSHIP | Texas |
| COMPOSED OF | HEBCO GP, L.L.C., a Texas limited liability company, its sole General Partner |
GOODS AND SERVICES |
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| INTERNATIONAL CLASS | 035 |
| DESCRIPTION TEXT | Advertising, marketing and promotion services; Advertising planning; Advertising analysis; Preparing and placing advertisements for others; Preparation and realization of media and advertising plans and concepts; Consultancy regarding advertising communication strategies; Promoting the goods and services of others; Promoting and marketing the goods and services of others by distributing coupons; Advertising and marketing consultancy; Market analysis; Analysis of market research data and statistics; Market reports and studies; Provision of marketing reports; Market research and market intelligence services; Providing marketing and advertising analysis services measuring impact of advertising on sales and brand penetration; Advertising and marketing services, namely, providing retail performance analysis; Dissemination of advertising matter; Rental of advertising space; Online advertising network matching services for connecting advertisers to websites; Consumer strategy business consulting in the fields of marketing and sales specializing in the use of analytic models for the understanding and predicting of consumer, business, and retail market trends and actions; Promoting the sale of goods and services of others through electronic couponing, promotions and discounts; Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Marketing consulting, namely, tracking and reporting online, digital and omni channel marketing activities of others; Business consulting and information services; Business consultation in the areas of customer engagement, experience, motivation, and loyalty; Promoting the sale of the goods and services of others through customer loyalty and incentive programs for retail customers; Retail and online retail grocery store services; Collection, analysis, and reporting of consumer data from the general population from special groups of consumers for business purposes; Marketing services, namely, the provision of predictive data concerning consumer purchasing behavior, likelihood of consumer response and conversion, consumer brand loyalty, consumer product and brand affinities, and consumer preferences with respect to media and purchasing channels; Statistical evaluations of marketing data and consultation related thereto; Business research and consulting relating to market research, audience research and analysis, consumer purchasing information, consumer behavior and brand identity development; Market segmentation consultation; Demographic consultation and studies; Business advice and commercial information; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Marketing and branding services, namely, providing brand penetration data and demographic data; Marketing services, namely, providing target demographic segmentation analysis and recommendations; Providing an online database for accessing, downloading, viewing and manipulating data in the fields of consumer demographics and preferences, advertising sales effectiveness, and selection of media to optimize sales results; Media buying advice and consultancy; Media buying and media planning services being planning, purchase and procurement of media advertising for others; |
GOODS AND SERVICES CLASSIFICATION |
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| INTERNATIONAL CLASS | 035 | FIRST USE DATE | NONE | FIRST USE IN COMMERCE DATE | NONE | CLASS STATUS | 6-ACTIVE |
MISCELLANEOUS INFORMATION/STATEMENTS |
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| CHANGE IN REGISTRATION | NO |
| OWNER OF US REG NOS | 3243440 3930507 5506755 |
PROSECUTION HISTORY |
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| DATE | ENT CD | ENT TYPE | DESCRIPTION | ENT NUM |
| 10/01/2022 | CNSA | P | APPROVED FOR PUB - PRINCIPAL REGISTER | 008 |
| 10/01/2022 | XAEC | I | EXAMINER'S AMENDMENT ENTERED | 007 |
| 10/01/2022 | GNEN | O | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | 006 |
| 10/01/2022 | GNEA | F | EXAMINERS AMENDMENT E-MAILED | 005 |
| 10/01/2022 | CNEA | R | EXAMINERS AMENDMENT -WRITTEN | 004 |
| 09/29/2022 | DOCK | D | ASSIGNED TO EXAMINER | 003 |
| 01/24/2022 | NWOS | I | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM | 002 |
| 01/21/2022 | NWAP | I | NEW APPLICATION ENTERED IN TRAM | 001 |
CURRENT CORRESPONDENCE INFORMATION |
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| ATTORNEY | Sherri L. Eastley |
| CORRESPONDENCE ADDRESS | SHERRI L. EASTLEY PIRKEY BARBER PLLC 1801 EAST 6TH STREET, SUITE 300 AUSTIN, TX 78702 |
| DOMESTIC REPRESENTATIVE | NONE |