Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97175090

Filing Date: 12/16/2021

To the Commissioner for Trademarks:

MARK: CAR BUYING SHAPED TO YOUR LIFE (Standard Characters, see mark)
The literal element of the mark consists of CAR BUYING SHAPED TO YOUR LIFE. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, TrueCar, Inc., a corporation of Delaware, having an address of
      120 Broadway, Suite 200
      Santa Monica, California 90401
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Computer application software for mobile devices, namely, downloadable software for accessing a database of information about motorized vehicles and motorized vehicle pricing; downloadable computer software allowing users to search for, research, purchase, sell and trade motorized vehicles; downloadable computer software, namely, downloadable software for providing statistical pricing information; downloadable computer software for generating automobile pricing data based on reports of property characteristics; downloadable computer software for analyzing and calculating the value of automobiles; downloadable computer software for use in connection with searching for new and used automobile listings and accessing automobile related information; downloadable computer software for automobile appraisal; downloadable computer software for use in connection with financing relating to automobiles; downloadable computer software for accessing financing information in the field of automobiles; downloadable computer software for automating the processes of vehicle marketing, namely, emailing quotes, updating websites, allocating vehicles, managing the vehicle inventory pipeline, locating vehicles and balancing vehicle inventory; downloadable computer software for calculating automobile payments and detailing automobile financing; downloadable computer software for tracking vehicle depreciation for optimizing related lending criteria; downloadable computer software for providing financial tools and financial advice related to automotive loans
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 035:  Provision of an online marketplace for buyers and sellers of goods and services; operating online marketplaces for sellers and buyers of goods and/or services; providing a website featuring an online marketplace for buyers and sellers of automobiles; shopping facilitation services, namely, providing an online comparison shopping search engine for obtaining purchasing information; providing a web-based platform featuring information about vehicles offered for sale by automobile dealerships and enabling consumers to connect with those dealerships on the platform to complete the online purchase and sale of automobiles; providing motorized vehicle purchase advisory and consulting services; statistical analysis of national and regional motorized vehicle price data for business purposes; providing consumer product and commercial information via a global computer network in connection with the price, value and specifications of motorized vehicles; providing motorized vehicle price reports that include factory invoice price, average price, sticker price, MSRP, and a statistical analysis of price for a particular vehicle based on actual purchase data for business purposes; marketing and advertising services for sellers of new and used motorized vehicles
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 036:  Providing motorized vehicle value advisory and price evaluation services, namely, automobile appraisal; providing financial information via a global computer network in connection with the price, value and specifications of motorized vehicles; providing information about automobile financing and payment terms
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  Providing a web site featuring temporary use of on-line non-downloadable software for accessing a database of information about motorized vehicles and motorized vehicle pricing; providing a web site featuring temporary use of on-line non-downloadable downloadable computer software allowing users to search for, research, purchase, sell and trade motorized vehicles; providing a web site featuring temporary use of on-line non-downloadable software for providing statistical pricing information; providing an online search engine service for new and used automobile listings and automobile related information; providing temporary use of on-line non-downloadable computer software for automobile appraisal; providing temporary use of on-line non-downloadable computer software for use in connection with obtaining financing relating to automobiles; providing temporary use of on-line non-downloadable computer software for accessing financing information in the field of automobiles; software as a service (SaaS) services featuring software for automating the processes of vehicle marketing, namely, emailing quotes, updating websites, allocating vehicles, managing the vehicle inventory pipeline, locating vehicles and balancing vehicle inventory; providing temporary use of on-line non-downloadable computer software for calculating automobile payments and detailing automobile financing; providing temporary use of on-line non-downloadable software for tracking vehicle depreciation for optimizing related lending criteria providing temporary use of on-line non-downloadable software for providing financial tools and financial advice related to automotive loans
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Brandon P. Leahy. Other appointed attorneys are all other attorneys of Wilson Sonsini Goodrich & Rosati. Brandon P. Leahy of Wilson Sonsini Goodrich & Rosati, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      650 Page Mill Road
      Palo Alto, California 94304-1050
      United States
      650-493-9300(phone)
      650-493-6811(fax)
      trademarks@wsgr.com
The docket/reference number is 32166-TM1084.
Brandon P. Leahy submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Brandon P. Leahy

PRIMARY EMAIL FOR CORRESPONDENCE: trademarks@wsgr.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $1400 has been submitted with the application, representing payment for 4 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Scott Watkinson/   Date: 12/16/2021
Signatory's Name: Scott Watkinson
Signatory's Position: Senior Vice President & Deputy General Counsel
Signatory's Phone Number: 000-000-0000
Signature method: Sent to third party for signature
Payment Sale Number: 97175090
Payment Accounting Date: 12/16/2021

Serial Number: 97175090
Internet Transmission Date: Thu Dec 16 13:39:22 ET 2021
TEAS Stamp: USPTO/BAS-XXX.X.XXX.XX-20211216133922116
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c87d2e5c1c1b99739583dcd23e4cc2eeaaea99-D
A-39210942-20211215175504109475