BREAD FINANCIAL, THE BEST THING SINCE ONLINE BANKING
ADS Alliance Data Systems, Inc.
Trademark/Service Mark Application, Principal Register
PTO- 1478
Approved for use through 10/31/2024. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number
Trademark/Service Mark Application, Principal Register
BREAD FINANCIAL, THE BEST THING SINCE ONLINE BANKING
MARK STATEMENT
The mark consists of standard characters, without claim to any particular font style, size, or color.
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
ADS Alliance Data Systems, Inc.
INTERNAL ADDRESS
Suite 700
*MAILING ADDRESS
7500 Dallas Parkway
*CITY
Plano
*STATE
(Required for U.S. applicants)
Texas
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
75024
*EMAIL ADDRESS
XXXX
LEGAL ENTITY INFORMATION
TYPE
corporation
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF INCORPORATION
Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
035
*IDENTIFICATION
Operation and administration of loyalty and incentive award programs; promoting credit cards and credit accounts by means of loyalty and
incentive award programs; promoting the sale of goods and services of others by means of loyalty and incentive award programs; business administration of consumer loyalty programs; advertising,
marketing, and promotional services in the field of loyalty and incentive award programs; data analysis and data modeling; consumer survey services; conducting surveys of consumers in relation to
purchasing behavior; consumer credit and purchase behavior forecasting; business marketing and advertising consulting services; advertising, marketing, and promotional services in the field of
consumer financing products and services; advertising and marketing consultancy in the field of consumer financing products and services; managing marketing and advertising campaigns for others;
direct marketing and direct advertising services for others
FILING BASIS
SECTION 1(b)
ATTORNEY INFORMATION
NAME
Martin J. Miller
ATTORNEY DOCKET NUMBER
229624
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
Porter Wright Morris & Arthur LLP
INTERNAL ADDRESS
Suite 2900
STREET
41 South High Street
CITY
Columbus
STATE
Ohio
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
ZIP/POSTAL CODE
43215
PHONE
513-369-4250
EMAIL ADDRESS
ipdocket@porterwright.com
OTHER APPOINTED ATTORNEY
Liane H. Rousseau
CORRESPONDENCE INFORMATION
NAME
Martin J. Miller
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE
ipdocket@porterwright.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES)
mmiller@porterwright.com
FEE INFORMATION
APPLICATION FILING OPTION
TEAS Standard
NUMBER OF CLASSES
1
APPLICATION FOR REGISTRATION PER CLASS
350
*TOTAL FEES DUE
350
*TOTAL FEES PAID
350
SIGNATURE INFORMATION
SIGNATURE
/Michelle Metzger/
SIGNATORY'S NAME
Michelle Metzger
SIGNATORY'S POSITION
Senior Counsel
DATE SIGNED
12/14/2021
SIGNATURE METHOD
Sent to third party for signature
PTO- 1478
Approved for use through 10/31/2024. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number
Trademark/Service Mark Application, Principal Register
Serial Number:97171811
Filing Date:12/14/2021
To the Commissioner for Trademarks:
MARK: BREAD FINANCIAL, THE BEST THING SINCE ONLINE BANKING (Standard Characters, see mark)
The literal element of the mark consists of BREAD FINANCIAL, THE BEST THING SINCE ONLINE BANKING. The mark consists of standard characters, without claim to any particular font style, size, or
color.
The applicant, ADS Alliance Data Systems, Inc., a corporation of Delaware, having an address of
Suite 700
7500 Dallas Parkway
Plano, Texas 75024
United States
XXXX
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 035: Operation and administration of loyalty and incentive award programs; promoting credit cards and credit accounts by means of loyalty and incentive award programs;
promoting the sale of goods and services of others by means of loyalty and incentive award programs; business administration of consumer loyalty programs; advertising, marketing, and promotional
services in the field of loyalty and incentive award programs; data analysis and data modeling; consumer survey services; conducting surveys of consumers in relation to purchasing behavior; consumer
credit and purchase behavior forecasting; business marketing and advertising consulting services; advertising, marketing, and promotional services in the field of consumer financing products and
services; advertising and marketing consultancy in the field of consumer financing products and services; managing marketing and advertising campaigns for others; direct marketing and direct
advertising services for others
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The owner's/holder's proposed attorney information: Martin J. Miller. Other appointed attorneys are Liane H. Rousseau. Martin J. Miller of Porter Wright Morris & Arthur LLP, is a member of
the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
Suite 2900
41 South High Street
Columbus, Ohio 43215
United States
513-369-4250(phone)
ipdocket@porterwright.com
The docket/reference number is 229624.
Martin J. Miller submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed,
and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $350 has been submitted with the application, representing payment for 1 class(es).
Declaration
Declaration Signature
Signature: /Michelle Metzger/ Date: 12/14/2021
Signatory's Name: Michelle Metzger
Signatory's Position: Senior Counsel
Signatory's Phone Number: Not Provided
Signature method: Sent to third party for signature
Payment Sale Number: 97171811
Payment Accounting Date: 12/14/2021
Serial Number: 97171811
Internet Transmission Date: Tue Dec 14 16:30:37 ET 2021
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XX-2021121416303737
1900-97171811-7811b9e82e1b72896cb3e144ab
fca96e1849db514e393d093e730fdfb45adafd73
b-DA-30373522-20211214155459149476