TEAS Plus New Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 97157662

Filing Date: 12/06/2021

To the Commissioner for Trademarks:

MARK: Life Is Short. Choose Wisely. (Standard Characters, see mark)
The literal element of the mark consists of Life Is Short. Choose Wisely.. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Bella Vita LLC, a limited liability company legally organized under the laws of New York, having an address of
      34 Travis Drive
      Binghamton, New York 13904
      United States
      607-760-8401(phone)
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 009:  Downloadable podcasts in the field of positive psychology and self empowerment

Use in Commerce: The applicant is using the mark in commerce on or in connection with the identified goods/services. The applicant attaches, or will later submit, one specimen as a JPG/PDF image file showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, regardless of whether the mark itself is in the standard character format or is a stylized or design mark. The specimen image file may be in color, and the image must be in color if color is being claimed as a feature of the mark.

In International Class 009, the mark was first used by the applicant or the applicant's related company or licensee predecessor in interest at least as early as 07/01/2021, and first used in commerce at least as early as 07/01/2021, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) screenshot with URL and date webpage accessed with logo at the top left corner containing the mark and a podcast description with buttons to click to listen on iTunes or Spotify.

Original PDF file:
SPE0-72195215235-20211206 122128401570_._Life_Is_Sh ort_Choose_Wisely_Podcast _Specimen.pdf
Converted PDF file(s) (1 page)
Specimen File1

Webpage URL: None Provided
Webpage Date of Access: None Provided

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 016:  Bookmarks; Blank writing journals

Use in Commerce: The applicant is using the mark in commerce on or in connection with the identified goods/services. The applicant attaches, or will later submit, one specimen as a JPG/PDF image file showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, regardless of whether the mark itself is in the standard character format or is a stylized or design mark. The specimen image file may be in color, and the image must be in color if color is being claimed as a feature of the mark.

In International Class 016, the mark was first used by the applicant or the applicant's related company or licensee predecessor in interest at least as early as 07/01/2021, and first used in commerce at least as early as 07/01/2021, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) screenshot of website with URL and date webpage accessed showing logo in top left corner containing the mark and a description of the bookmark; screenshot of website with URL and date webpage accessed showing logo in top left corner containing the mark and a description of the journal.

Original PDF file:
SPE0-72195215235-20211206 122128401570_._Life_Is_Sh ort_Choose_Wisely_Bookmar k_Specimen.pdf
Converted PDF file(s) (1 page)
Specimen File1
Original PDF file:
SPE0-72195215235-20211206 122128401570_._Life_Is_Sh ort_Choose_Wisely_Journal _Specimen.pdf
Converted PDF file(s) (1 page)
Specimen File1

Webpage URL: None Provided
Webpage Date of Access: None Provided

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 021:  Tumblers for use as drinking glasses

Use in Commerce: The applicant is using the mark in commerce on or in connection with the identified goods/services. The applicant attaches, or will later submit, one specimen as a JPG/PDF image file showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, regardless of whether the mark itself is in the standard character format or is a stylized or design mark. The specimen image file may be in color, and the image must be in color if color is being claimed as a feature of the mark.

In International Class 021, the mark was first used by the applicant or the applicant's related company or licensee predecessor in interest at least as early as 07/01/2021, and first used in commerce at least as early as 07/01/2021, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) screenshot of website with URL and date webpage accessed showing logo in top left corner containing the mark and a description of the tumbler.

Original PDF file:
SPE0-1-72195215235-202112 06122128401570_._Life_Is_ Short_Choose_Wisely_Tumbl er_Specimen.pdf
Converted PDF file(s) (1 page)
Specimen File1
Original PDF file:
SPE0-72195215235-20211206 122128401570_._Life_Is_Sh ort_Choose_Wisely_Tumbler _Specimen_2.pdf
Converted PDF file(s) (1 page)
Specimen File1

Webpage URL: None Provided
Webpage Date of Access: None Provided

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 025:  Shoes; T-shirts; Jackets
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 041:  Educational services, namely, providing group coaching, one on one coaching, and motivational speaking in the fields of positive psychology, self empowerment, and building a business

Use in Commerce: The applicant is using the mark in commerce on or in connection with the identified goods/services. The applicant attaches, or will later submit, one specimen as a JPG/PDF image file showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, regardless of whether the mark itself is in the standard character format or is a stylized or design mark. The specimen image file may be in color, and the image must be in color if color is being claimed as a feature of the mark.

In International Class 041, the mark was first used by the applicant or the applicant's related company or licensee predecessor in interest at least as early as 07/01/2021, and first used in commerce at least as early as 07/01/2021, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) webpage printout showing logo containing the mark and descriptions of educational services offered.

Original PDF file:
SPE0-72195215235-20211206 122128401570_._Life_Is_Sh ort_Choose_Wisely_Educati onal_Services_Specimen.pdf
Converted PDF file(s) (6 pages)
Specimen File1
Specimen File2
Specimen File3
Specimen File4
Specimen File5
Specimen File6

Webpage URL: http://www.coachcarriev.com/services-new
Webpage Date of Access: 11/29/2021



The owner's/holder's proposed attorney information: Lindsay Hampshire. Other appointed attorneys are Lauren Boyd. Lindsay Hampshire of Guide My Business PLLC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      7000 N. 16th Street, Suite 120-209
      Phoenix, Arizona 85020
      United States
      480-318-1218(phone)
      Lindsay@guidemybusiness.co

Lindsay Hampshire submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Lindsay Hampshire

PRIMARY EMAIL FOR CORRESPONDENCE: Lindsay@guidemybusiness.co        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): Lauren@guidemybusiness.co; trademark@guidemybusiness.co Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $1250 has been submitted with the application, representing payment for 5 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Lindsay Hampshire/   Date: 12/06/2021
Signatory's Name: Lindsay Hampshire
Signatory's Position: Attorney of record
Signatory's Phone Number: 480-318-1218
Signature method: Signed directly within the form
Payment Sale Number: 97157662
Payment Accounting Date: 12/06/2021

Serial Number: 97157662
Internet Transmission Date: Mon Dec 06 13:31:24 ET 2021
TEAS Stamp: USPTO/FTK-XX.XXX.XXX.XXX-202112061331248
70076-97157662-781b581f223f64468d7b2d3f4
9d4ca691dffd063ef51ebb1321ae28662d80ddff
-CC-31233655-20211206122128401570