Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97150638

Filing Date: 12/01/2021

To the Commissioner for Trademarks:

MARK: FINANCE MADE ESSENTIAL (Standard Characters, see mark)
The literal element of the mark consists of FINANCE MADE ESSENTIAL. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, PMA Media Group, Inc., a corporation of Utah, having an address of
      3300 North Ashton Boulevard, Suite 200
      Lehi, Utah 84043
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Magnetically encoded credit cards
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 035:  Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; On-line advertising services for others
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 036:  Financial services, namely, credit card and debit card transaction processing services, processing of credit and debit card payments, and processing of prepaid card payments
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 045:  Personal concierge services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs, namely, arranging personal hotel and flight reservations, personal shopping, special event access and ticketing procurement, transportation arrangement and rental, restaurant reservations, and private event and party coordination services
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Tiffany D.W. Shimada. Other appointed attorneys are Charlene M. Krogh, Lisa A. Osman, Lindsey M. Sadler, and Julia Lisi. Tiffany D.W. Shimada of Dorsey & Whitney LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      IP Department
      111 S. Main Street, Suite 2100
      Salt Lake City, Utah 84111-2176
      United States
      801-933-7360(phone)
      801-933-7373(fax)
      ip.docket.slc@dorsey.com
The docket/reference number is T293372.US.0.
Tiffany D.W. Shimada submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Tiffany D.W. Shimada

PRIMARY EMAIL FOR CORRESPONDENCE: ip.docket.slc@dorsey.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): shimada.tiffany@dorsey.com; kleiner.pamela@dorsey.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $1400 has been submitted with the application, representing payment for 4 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Lori Kirkham/   Date: 12/01/2021
Signatory's Name: Lori Kirkham
Signatory's Position: General Counsel
Signatory's Phone Number: 8013002889
Signature method: Sent to third party for signature
Payment Sale Number: 97150638
Payment Accounting Date: 12/01/2021

Serial Number: 97150638
Internet Transmission Date: Wed Dec 01 12:49:29 ET 2021
TEAS Stamp: USPTO/BAS-XXX.XXX.XX.X-20211201124929956
242-97150638-781f2d926e0c638e83618f48262
f185a71da1b727c4e9d2f5c0027f0e1fddba54b-
CC-49284841-20211130185915377438