Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97110547

Filing Date: 11/05/2021

To the Commissioner for Trademarks:

MARK: H-E-B (Standard Characters, see mark)
The literal element of the mark consists of H-E-B. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, H-E-B, LP, a limited partnership legally organized under the laws of Texas, comprising of HEBCO GP, L.L.C., a Texas limited liability company, its sole General Partner, having an address of
      646 South Flores
      San Antonio, Texas 78204
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Retail pharmacy services; Online retail pharmacy services; Mail order pharmacy services; Business administration of pharmacy reimbursement programs and services; Health care utilization and review services; Pharmaceutical cost management services and drug utilization review services; Managed care services, namely, electronic processing of health care information; Consulting services in the cost management of health care; health and life insurance distribution, namely, providing insurance exchanges in the nature of a marketplace that offers purchasers of health insurance a variety of plans from different insurance providers; Promoting public awareness of issues concerning nutrition, diet, health and the welfare of children; Business administration of pharmacy reimbursement programs and services; Administration of a discount program for enabling participants to obtain discounts on services through use of a discount membership card; Pharmacy plan cost review; business management and consultation in the field of benefits eligibility; Health care utilization and review services; Healthcare cost review and healthcare cost containment; Formulary administration of health plan covered drug benefits, namely, administration of a list of medications covered by a specific health benefits plan; Arranging of managed care contractual services in the fields of diagnostic imaging, home health care, durable medical equipment, specialty pharmacy, and diagnostic lab services; medical practice management for others; Business and management consulting for healthcare providers and related businesses; Consulting services in the field of patient relationship management for healthcare providers; Consulting in the fields of healthcare operations management and hospital operations management; Healthcare management service organization (MSO) services, namely, providing practice organization, management and administrative support services to individual physicians or small group practices; medical practice management for others; Managed care services, namely, utilization review and pre-certification services; Total quality management services, namely, business management services for establishing business quality policy and determining business means for implementing those policies to improve customer satisfaction; Business services provided to a network of health care providers, namely, the negotiation and execution of contracts with health care payors; Professional credentialing verification services in the field of healthcare, namely, verifying the skills and knowledge of licensed professionals on behalf of others; Verifying and monitoring the credentials of physicians, nurses and professional healthcare providers for business purposes; Business management and consulting services for the health care industry, namely, customer service, accounting services, and marketing services; Business management and consulting services for the health care industry, namely, providing industry expertise and supplier partnerships; Business services, namely, independent medical management services for self-funded major medical health plans; Cost management for the health benefit plans of others; Management of health care clinics for others; Conducting quality assurance surveys in hospitals to determine service quality; Business services provided to the healthcare industry, namely, the collection, reporting, and analysis of healthcare quality data for business purposes; Collection and analysis of quality metric data for a network of health care providers for business purposes; Customer service management for others; Customer services, namely, responding to customers inquiries for others in the field of healthcare and medical clinics; Medical claims management services, namely, receiving, data entering, and re-pricing of transactions that are originated by physicians, hospitals, and ancillary medical care providers; Collecting and analyzing claims data from healthcare organizations for business purposes; insurance claim auditing services; Providing statistical evaluation of insurance claims performance measures for others; Professional staffing services; Business services provided to the healthcare industry, namely, the collection, reporting, and analysis of healthcare quality data for business purposes
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 3243440, 3930507, and 5506755.


For informational purposes only, applicant's website address is: heb.com

The owner's/holder's proposed attorney information: Sherri L. Eastley. Other appointed attorneys are Megan R. Bradshaw and all other attorneys with the firm. Sherri L. Eastley of Pirkey Barber PLLC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      1801 East 6th Street, Suite 300
      Austin, Texas 78702
      United States
      512-322-5200(phone)
      tmcentral@pirkeybarber.com
The docket/reference number is HEBG121US10.
Sherri L. Eastley submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Sherri L. Eastley

PRIMARY EMAIL FOR CORRESPONDENCE: tmcentral@pirkeybarber.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): seastley@pirkeybarber.com; mbradshaw@pirkeybarber.com; kcilino@pirkeybarber.com; trademarks@heb.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $350 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Jeannine Vasquez/   Date: 11/05/2021
Signatory's Name: Jeannine Vasquez
Signatory's Position: Legal Research Manager
Signatory's Phone Number: 210-938-5184
Signature method: Signed directly within the form
Payment Sale Number: 97110547
Payment Accounting Date: 11/05/2021

Serial Number: 97110547
Internet Transmission Date: Fri Nov 05 13:07:47 ET 2021
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XX-2021110513074795
5288-97110547-7815ff6624d90715736c823aa2
24fb4ca9ac09a54ee1aee938550c50351f1f69-C
C-07462946-20211105130301372218