Application

PTO- 1478

Approved for use through 08/31/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 08/31/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 90897792

Filing Date: 08/23/2021

To the Commissioner for Trademarks:

MARK: DEX (stylized and/or with design, see mark)
The literal element of the mark consists of DEX. The color(s) red is/are claimed as a feature of the mark. The mark consists of DEX in stylized red letters.
The applicant, Pattison Sign Group, a Division of Jim Pattison Industries Ltd., a company organized under the laws of Canada, having an address of
      555 Ellesmere Rd.
      Toronto, Ontario M1R4E8
      Canada
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  backlit signs, digital signage monitors and digital signage boards, computer hardware and software for creating advertising signage content for third parties
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on Canada application number 2104357, filed 05/04/2021.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a basis for registration, a valid claim of priority may be retained.


International Class 042:  computer graphics digitization; creation of advertising content for third parties for display on digital signage and management of such advertising content; maintenance and updating services in the field of digital advertising content for third parties and technical support in the nature of troubleshooting to diagnose and repair computer hardware and software problems
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on Canada application number 2104357, filed 05/04/2021.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a basis for registration, a valid claim of priority may be retained.





The owner's/holder's proposed attorney information: Todd A. Denys. Todd A. Denys of PORZIO, BROMBERG & NEWMAN, P.C., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
      600 ALEXANDER ROAD, SUITE 2-1
      Princeton, New Jersey 08540
      United States
      609-924-8555(phone)
      609-924-3036(fax)
      TADenys@pbnlaw.com
The docket/reference number is 5457-195 US.
Todd A. Denys submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant hereby appoints Todd A. Denys of PORZIO, BROMBERG & NEWMAN, P.C.
      600 ALEXANDER ROAD, SUITE 2-1
      Princeton New Jersey 08540
      United States
      609-924-8555(phone)
      609-924-3036(fax)
      TADenys@pbnlaw.com
as applicant's representative upon whom notice or process in the proceedings affecting the mark may be served.

The applicant's current Correspondence Information:

Todd A. Denys

PRIMARY EMAIL FOR CORRESPONDENCE: TADenys@pbnlaw.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $700 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /todd a denys/   Date: 08/23/2021
Signatory's Name: Todd A. Denys
Signatory's Position: Attorney of record
Signatory's Phone Number: 609-924-8555
Signature method: Signed directly within the form
Payment Sale Number: 90897792
Payment Accounting Date: 08/23/2021

Serial Number: 90897792
Internet Transmission Date: Mon Aug 23 17:56:32 ET 2021
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XX-202108231756323
34492-90897792-781511062303311c3d820d532
e04e8b7465304ff1478af6fb829ded97289982b4
54-DA-56320390-20210823174646071588