Application

PTO- 1478

Approved for use through 08/31/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 08/31/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 90897483

Filing Date: 08/23/2021

To the Commissioner for Trademarks:

MARK: X (stylized and/or with design, see mark)
The literal element of the mark consists of X. The color(s) light blue and blue is/are claimed as a feature of the mark. The mark consists of a stylized letter X with the left two arms and intersection being a light blue to form a right facing arrow and the right two arms being a blue.
The applicant, Blue Field Agency B.V., a besloten vennootschap (b.v.) legally organized under the laws of Netherlands, having an address of
      Joan Muyskenweg 37
      Amsterdam-Duivendrecht 1114AN
      Netherlands
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Application software; Platform software; the aforementioned goods in the field of market research and analysis, advertising, marketing and media only; Artificial intelligence and machine learning software.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on Benelux application number 1436754, filed 02/24/2021.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a basis for registration, a valid claim of priority may be retained.

Based on Foreign Registration: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services, and submits a copy of Benelux registration number 1436754, and/or proof of renewal, registered 06/08/2021 with a renewal date of __________ and an expiration date of 02/24/2031, and translation thereof, if appropriate.

Original PDF file:
reg-4768133-153942849_._X _Logo_-_Benelux_Registrat ion_No_1436754.pdf
Converted PDF file(s) (2 pages)
Foreign Registration-1
Foreign Registration-2


International Class 035:  Marketing; Marketing assistance; Marketing information; Marketing advice; Marketing consulting; Internet marketing; Advertising and marketing; Commercial consultancy; Commercial management; Commercial information; Commercial information services; Business analysis; Business administration; Business Enquiries; Business consultancy; Business studies; Business management.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on Benelux application number 1436754, filed 02/24/2021.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a basis for registration, a valid claim of priority may be retained.

Based on Foreign Registration: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services, and submits a copy of Benelux registration number 1436754, and/or proof of renewal, registered 06/08/2021 with a renewal date of __________ and an expiration date of 02/24/2031, and translation thereof, if appropriate.

Original PDF file:
reg-1-4768133-153942849_. _X_Logo_-_Benelux_Registr ation_No_1436754.pdf
Converted PDF file(s) (2 pages)
Foreign Registration-1
Foreign Registration-2


International Class 042:  Software as a service; Platform as a Service; the aforementioned services in the field of market research and analysis, advertising, marketing and media only; Platforms for artificial intelligence as software as a service; Providing artificial intelligence computer programs on data networks; Software as a service featuring computer software platforms for artificial intelligence.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on Benelux application number 1436754, filed 02/24/2021.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a basis for registration, a valid claim of priority may be retained.

Based on Foreign Registration: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services, and submits a copy of Benelux registration number 1436754, and/or proof of renewal, registered 06/08/2021 with a renewal date of __________ and an expiration date of 02/24/2031, and translation thereof, if appropriate.

Original PDF file:
reg-2-4768133-153942849_. _X_Logo_-_Benelux_Registr ation_No_1436754.pdf
Converted PDF file(s) (2 pages)
Foreign Registration-1
Foreign Registration-2


International Class 035:  Market research and analysis; Advertising, marketing and promotional consultancy, advisory and assistance services.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on European Union Trademark - EUTM application number 018530967, filed 08/10/2021.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a basis for registration, a valid claim of priority may be retained.





The owner's/holder's proposed attorney information: Clinton G. Newton. Other appointed attorneys are Patrick A. Lujin; Michael J. Gross; B. Trent Webb; Scott B. Strohm; Jean M. Dickman; Leonard Searcy; Robert H. Reckers; John S. Golian; Kelly T. Feimster; Elena K. McFarland; Cory W. Fisher; Anthony B. Wingrove; Aaron E. Hankel; Jason O. Howard; Ryan D. Dykal; Mary Jane Peal; Beth A. Larigan; James B. Devaney; Ryan J. Schletzbaum; Anne R. Hannah; George L. Ngengwe; Fiona A. Bell; Jordan T. Bergsten; Lauren E. Douville; Craig M. Edgar; Angela D. Truesdale; Robert D. Chisholm; D. Bartley Eppenauer; David W. Morehan; Jeffrey R. Schnayer; Keith J. Bae; John D. Garretson; Mark D. Schafer; Christopher J. Strobel; Michael W. Gray; Colman D. McCarthy; Bryan E. Meyer; Charlie Zhao; Elizabeth A. Lucas; Palak J. Shah; Christine A. Guastello; Nazish Z. Shabbir; Hugh A. Abrams; Jeffrey D. Patterson; Thomas M. Patton; Bradley W. Thomas; Paul M. Vogel; Wesley A. Horner; Sharon A. Israel; Maxwell C. McGraw; Reid L. Williams; Patrick J. Sullivan; Lydia C. Raw; Jonathan M. Hernandez; Jonathan S. Barnard; Kyle E. Friesen; Joseph W. Cruz; Weston D. Dunn; Samuel J. LaRoque, Kirk D. Bacon; Jaclyn Alcantara; Angelica Andreoli; Alec Larsen; Matthew E. Hohn; Tearra Vaughn; Jon Hines; Robert M. Ling III; Megan J. Mitchell; Natalie Ward.. Clinton G. Newton of Shook, Hardy & Bacon L.L.P., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      2555 Grand Blvd.
      Kansas City, Missouri 64108
      United States
      816-474-6550(phone)
      (816) 421-5547(fax)
      cgntmdocket@shb.com
The docket/reference number is 42711.374049.
Clinton G. Newton submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Clinton G. Newton

PRIMARY EMAIL FOR CORRESPONDENCE: cgntmdocket@shb.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $1050 has been submitted with the application, representing payment for 3 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /CGN #42,930/   Date: 08/23/2021
Signatory's Name: Clinton G. Newton
Signatory's Position: Attorney of record, Missouri and Kansas Bar member
Signatory's Phone Number: 816-474-6550
Signature method: Signed directly within the form
Payment Sale Number: 90897483
Payment Accounting Date: 08/23/2021

Serial Number: 90897483
Internet Transmission Date: Mon Aug 23 16:20:17 ET 2021
TEAS Stamp: USPTO/BAS-X.X.XX.XXX-2021082316201777670
7-90897483-7814bbfff75cf16194246de77ca31
b51f07be46f1482cf8848728568d7ddbd5ddf-CC
-20163438-20210823153942849928