TEAS Plus New Application

PTO- 1478

Approved for use through 07/31/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

---

PTO- 1478

Approved for use through 07/31/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 90828239

Filing Date: 07/14/2021

To the Commissioner for Trademarks:

MARK: Unmasked (Standard Characters, see mark)
The literal element of the mark consists of Unmasked. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Unmasked, Inc., a corporation of Delaware, having an address of
      8 The Green, STE A
      Dover, Delaware 19901
      United States
      404-519-8990(phone)
      XXXX
Domiciled at: XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 009:  Downloadable mobile applications for accessing an anonymous and moderated peer support social network

Use in Commerce: The applicant is using the mark in commerce on or in connection with the identified goods/services. The applicant attaches, or will later submit, one specimen as a JPG/PDF image file showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, regardless of whether the mark itself is in the standard character format or is a stylized or design mark. The specimen image file may be in color, and the image must be in color if color is being claimed as a feature of the mark.

In International Class 009, the mark was first used by the applicant or the applicant's related company or licensee predecessor in interest at least as early as 05/00/2017, and first used in commerce at least as early as 01/12/2020, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) The first specimen is a Williams digital marketing flyer. In this image, "Unmasked" is seen in large white font at the top next to Our visual logo. The feature of the flyer is a positive review written by the Williams student newspaper, The Record, about Unmasked (the author of the article was in no way affiliated with Unmasked). At the bottom of the image, a description of the image indicates to the user to check out the article about Unmasked at Williams. The second specimen is also a digital marketing flyer that was distributed by the Unmasked at Williams team to recruit new users. As one can see, " Download Unmasked" is featured prominently with the largest font size in the center of the image. Unmasked is also featured again in the description of services and once more at the bottom of the flyer. Here, the flyer implores the potential user to join the growing Williams community who use Unmasked. In the 3rd specimen, one can again see the name "Unmasked" in large white font. This specimen was specifically used as a marketing device at Columbia University after the mobile application had launched there. The flyer also alludes to the moderating function of the Unmasked application..
Specimen File1
Specimen File2
Specimen File3

Webpage URL: None Provided
Webpage Date of Access: None Provided


For informational purposes only, applicant's website address is: http://www.unmaskedproject.com/

The applicant's current Correspondence Information:

Unmasked, Inc.

PRIMARY EMAIL FOR CORRESPONDENCE: help@unmaskedproject.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): shr1@williams.edu; sanat_mohapatra@yahoo.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $250 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /samuel riley/   Date: 07/14/2021
Signatory's Name: Samuel Riley
Signatory's Position: Principal
Signatory's Phone Number: 863-333-2028
Signature method: Signed directly within the form
Payment Sale Number: 90828239
Payment Accounting Date: 07/14/2021

Serial Number: 90828239
Internet Transmission Date: Wed Jul 14 14:56:44 ET 2021
TEAS Stamp: USPTO/FTK-XX.X.XXX.XXX-20210714145644188
811-90828239-780448a5a3d997e959c1d3bcbba
a018ff69e7a9957d80c91b23e11cfaffc127-CC-
56424082-20210714141139745364