Application

PTO- 1478

Approved for use through 02/28/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 02/28/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 90576720

Filing Date: 03/12/2021

To the Commissioner for Trademarks:

MARK: THIS IS THE LIFE (Standard Characters, see mark)
The literal element of the mark consists of THIS IS THE LIFE. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Mirage Resorts, LLC, a limited liability company legally organized under the laws of Nevada, having an address of
      3600 Las Vegas Boulevard South
      Las Vegas, Nevada 89109
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 041:  Entertainment in the nature of casino gaming; Providing casino services featuring a casino players rewards program; Entertainment services, namely, live performances featuring musicians, music and singers, dancers, magicians, actors, acrobats and comedians; Amusement arcades provided in connection with a resort hotel or casino; Arranging for ticket reservations for shows and other entertainment events provided in connection with a resort hotel or casino; entertainment services, namely, conducting casino and gaming contests and tournaments; providing facilities for casino and gaming contests and tournaments, namely, providing amusement facilities; Night clubs; Providing facilities for recreation activities; Special event planning for social entertainment purposes; Health club services, namely, providing equipment in the field of physical exercise
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Michael J. McCue. Other appointed attorneys are Rachel Nicholas. Michael J. McCue of Lewis Roca Rothgerber Christie LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      3993 Howard Hughes Parkway, Suite 600
      Las Vegas, Nevada 89169
      United States
      702-949-8200(phone)
      702-949-8376(fax)
      pto@lrrc.com
The docket/reference number is 145731-00426.
Michael J. McCue submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Michael J. McCue

PRIMARY EMAIL FOR CORRESPONDENCE: pto@lrrc.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $350 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /April Chaparian/   Date: 03/12/2021
Signatory's Name: April D. Chaparian
Signatory's Position: Director of Intellectual Property
Signatory's Phone Number: 702-949-8200
Signature method: Sent to third party for signature
Payment Sale Number: 90576720
Payment Accounting Date: 03/12/2021

Serial Number: 90576720
Internet Transmission Date: Fri Mar 12 18:24:29 ET 2021
TEAS Stamp: USPTO/BAS-XX.XXX.XX.XXX-2021031218242967
7573-90576720-770bc3e4be780e1888dd47e8be
ca7271441aee96a1f521de8858fbcc9f754f63-D
A-24294742-20210312164924098149