Application

PTO- 1478

Approved for use through 02/28/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 02/28/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 90553221

Filing Date: 03/01/2021

To the Commissioner for Trademarks:

MARK: SEF (Standard Characters, see mark)
The literal element of the mark consists of SEF. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Sh*t I Learned The Hard Way LLC, a limited liability company legally organized under the laws of Arizona, having an address of
      5869 E Hedgehog Pl
      Scottsdale, Arizona 85266
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Downloadable electronic publications, namely, templates, assessments, worksheets, reports, articles, and guidelines contained on electronic documents, all in the fields of business organization and management; audio books in the fields of business organization and management.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 016:  Paper publications, namely, scorecards, templates, worksheets, assessments, checklists, printed guidelines, workbooks, articles, books, ready-to-use printed presentations in the fields of business organization and management.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 035:  Providing research and analysis services in the fields of business organization and management; providing information in the fields of business organization and management; consulting services in the fields of business organization and management.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  Educational services, namely, arranging and conducting workshops, presentations, conferences, webinars, seminars, retreats, and tutorials in the fields of business organization and management; providing non-downloadable electronic publications, namely, templates, assessments, worksheets, and articles in the field of business organization and management.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Mark Tyson. Mark Tyson of Tyson Law PLLC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
      505 Broadway E #347
      Seattle, Washington 98102
      United States
      206-485-3275(phone)
      mark@marktysonlaw.com

Mark Tyson submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Mark Tyson

PRIMARY EMAIL FOR CORRESPONDENCE: mark@marktysonlaw.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $1400 has been submitted with the application, representing payment for 4 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Mark Tyson/   Date: 03/01/2021
Signatory's Name: Mark Tyson
Signatory's Position: Attorney of record, Washington Bar member
Signatory's Phone Number: 206-485-3275
Signature method: Signed directly within the form
Payment Sale Number: 90553221
Payment Accounting Date: 03/01/2021

Serial Number: 90553221
Internet Transmission Date: Mon Mar 01 16:54:45 ET 2021
TEAS Stamp: USPTO/BAS-XXXX:XXX:XXXX:XXXX:XXXX:XXXX:X
XXX:XXXX-20210301165445660123-90553221-7
70c50b2927e938c435f7d63895a3c5822cae371d
35bb3213a277152d4e66d64-CC-54442731-2021
0301164721815050