To: | American Tire Distributors, Inc. (trademarks@troutman.com) |
Subject: | U.S. Trademark Application Serial No. 90542309 - TIREBUYER - N/A |
Sent: | September 19, 2021 02:49:28 PM |
Sent As: | ecom118@uspto.gov |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 |
United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 90542309
Mark: TIREBUYER
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Correspondence Address: TROUTMAN PEPPER HAMILTON SANDERS LLP 600 PEACHTREE STREET NE, SUITE 3000
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Applicant: American Tire Distributors, Inc.
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Reference/Docket No. N/A
Correspondence Email Address: |
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NONFINAL OFFICE ACTION
The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS). A link to the appropriate TEAS response form appears at the end of this Office action.
Issue date: September 19, 2021
The referenced application has been reviewed by the assigned trademark examining attorney. Applicant must respond timely and completely to the issues below. 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
Search results: No conflicting marks
Refusal: Section 2(e)(1) - Merely descriptive
Applicant has applied to register the mark TIREBUYER (standard characters) for “Financial information and advice relating to insurance for tires; insurance brokerage for tires; lease purchase financing of tires” in International Class 36. The applied-for mark is a combination of terms that forms a merely descriptive composite mark.
Only where the combination of descriptive terms creates a unitary mark with a unique, incongruous, or otherwise nondescriptive meaning in relation to the services is the combined mark registrable. See In re Colonial Stores, Inc., 394 F.2d 549, 551, 157 USPQ 382, 384 (C.C.P.A. 1968); In re Positec Grp. Ltd., 108 USPQ2d 1161, 1162-63 (TTAB 2013).
In this case, both the individual components and the composite result are descriptive of applicant’s services and do not create a unique, incongruous, or nondescriptive meaning in relation to the services. Specifically, the component terms of the applied-for mark are defined as follows.
TIRE: the rubber cover of a wheel, that is filled with air.
BUYER: someone who buys something.
See the dictionary definitions at Exhibit A. Based on these dictionary definitions, the applied-for mark, TIREBUYER, means someone who buys tires or the rubber cover of a wheel, that is filled with air.
Applicant’s services are “Financial information and advice relating to insurance for tires; insurance brokerage for tires; lease purchase financing of tires” in International Class 36. The identification of services shows that the services are related to tires.
In addition, applicant’s website, http://www.tirebuyer.com/, shows that applicant’s services are relating to tires and buying tires. See the evidence from the applicant’s website at Exhibit B.
Therefore, registration on the Principal Register must be refused under Trademark Act Section 2(e)(1) because the applied-for mark is merely descriptive of the intended user of the applicant’s identified services, namely, indicating that the services are for use by a tire buyer.
Advisory: Claiming Section 2(f) acquired distinctiveness
The mark has become distinctive of the goods and/or services as evidenced by the ownership of active U.S. Registration Nos. 4987171, 4987173, 6452394, and 6452395 on the Principal Register for the same mark for sufficiently similar goods and/or services.
TMEP §1212.04(e); see 37 C.F.R. §2.41(a)(1).
In addition, the application record indicates that applicant has used its mark for a long time; therefore, applicant has the option to amend the application to assert a claim of acquired distinctiveness under Trademark Act Section 2(f). See 15 U.S.C. §1052(f); TMEP §1212.05.
To amend the application to Section 2(f) based on five years’ use, applicant should request that the application be amended to assert a claim of acquired distinctiveness under Section 2(f) and submit the following written statement claiming acquired distinctiveness, if accurate:
The mark has become distinctive of the services through the applicant’s substantially exclusive and continuous use of the mark in commerce that the U.S. Congress may lawfully regulate for at least the five years immediately before the date of this statement.
TMEP §1212.05(d); see 15 U.S.C. §1052(f); 37 C.F.R. §2.41(a)(2); TMEP §1212.08. This statement must be verified with an affidavit or signed declaration under 37 C.F.R. §2.20. 37 C.F.R. §2.41(a)(2); TMEP §1212.05(d); see 37 C.F.R. §2.193(e)(1).
How to respond. Click to file a response to this nonfinal Office action.
The USPTO does not accept emails as responses to Office actions; however, emails can be used for informal communications and are included in the application record. See 37 C.F.R. §§2.62(c), 2.191; TMEP §§304.01-.02, 709.04-.05.
/Tina Brown/
Trademark Examining Attorney
Law Office 118
E: tina.brown@uspto.gov
T: 571-272-8864
RESPONSE GUIDANCE