Application

PTO- 1478

Approved for use through 02/28/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 02/28/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 90525985

Filing Date: 02/11/2021

To the Commissioner for Trademarks:

MARK: AU (Standard Characters, see mark)
The literal element of the mark consists of AU. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Adelaide Metrics Inc., a corporation of Delaware, having an address of
      622 Greenwich, 5D
      New York, New York 10014
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Providing analysis of advertising data and statistic in the field of advertising effectiveness; Business research and data analysis services in the field of software that models, analyzes, and forecasts digital advertising efficiency for marketing and advertising purposes; The use of analytic and statistic models for the understanding and predicting of consumers attention to digital advertisements and effectiveness of marketing plans

In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 12/31/2018, and first used in commerce at least as early as 05/31/2019, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) advertising and promotional materials used in promoting and offering the services.

Original PDF file:
SPE0-6780162-202102112006 50645139_._205526_Cl_35.pdf
Converted PDF file(s) (1 page)
Specimen File1
Webpage URL: None Provided
Webpage Date of Access: None Provided

International Class 042:  Providing quality testing in the field of advertising effectiveness; providing consulting services in the field of advertising effectiveness for the purpose of optimizing the goods and services of others

In International Class 042, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 12/31/2018, and first used in commerce at least as early as 05/31/2019, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) advertising/promotional materials used in promoting and offering the services.

Original PDF file:
SPE0-6780162-202102112006 50645139_._205526_Cl_42.pdf
Converted PDF file(s) (1 page)
Specimen File1
Webpage URL: None Provided
Webpage Date of Access: None Provided


Significance of wording, letter(s), or numeral(s)
AU appearing in the mark has no significance nor is it a term of art in the relevant trade or industry or as used in connection with the goods/services listed in the application, or any geographical significance.


The owner's/holder's proposed attorney information: Francis J. Duffin. Other appointed attorneys are all duly admitted attorneys with the firm of Wiggin and Dana LLP. Francis J. Duffin of Wiggin and Dana LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      One Century Tower, 265 Church Street
      New Haven, Connecticut 06510
      United States
      203-498-4347(phone)
      203.782.2889(fax)
      fduffin@wiggin.com
The docket/reference number is 205526/US001.
Francis J. Duffin submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Francis J. Duffin

PRIMARY EMAIL FOR CORRESPONDENCE: fduffin@wiggin.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): trademarkdocketing@wiggin.com; pbushnell@wiggin.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $700 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Diane deCordova/   Date: 02/11/2021
Signatory's Name: Diane deCordova
Signatory's Position: Founder and Chief Operating Officer
Signatory's Phone Number: Not Provided
Signature method: Signed directly within the form
Payment Sale Number: 90525985
Payment Accounting Date: 02/11/2021

Serial Number: 90525985
Internet Transmission Date: Thu Feb 11 20:25:59 ET 2021
TEAS Stamp: USPTO/BAS-XX.XX.XX.X-2021021120255905273
4-90525985-760f850bf44e98b356abea380b323
2abbd16b7a4c541771abba71ac47bf1434eda4-D
A-25584254-20210211200650645139