Application

PTO- 1478

Approved for use through 02/28/2021. OMB 0651-0009

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.

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PTO- 1478

Approved for use through 02/28/2021. OMB 0651-0009

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.

Trademark/Service Mark Application, Principal Register

Serial Number: 90469627

Filing Date: 01/15/2021

To the Commissioner for Trademarks:

MARK: SERENO (stylized and/or with design, see mark)
The literal element of the mark consists of SERENO. The applicant is not claiming color as a feature of the mark. The mark consists of three syllables "SE," "RE," and "NO" in a stylized font asymmetrically positioned on top of each other forming the word "SERENO" in a half circle with a horizontal line after the last syllable.
The applicant, SERENO GROUP, INC., a corporation of California, having an address of
      214 Los Gatos-Saratoga Road
      Los Gatos, California 95030
      United States
      408-356-3000(phone)
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 036:  RESIDENTIAL REAL ESTATE BROKERAGE SERVICES; RESIDENTIAL MORTGAGE BROKERAGE SERVICES.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 3514286, 3514285, and 3558334.

Translation
The English translation of the word SERENO in the mark is SERENE.


The owner's/holder's proposed attorney information: Romin Thomson. Other appointed attorneys are Liudmyla Balke. Recognized Canadian attorney(s)/agent(s) is/are Romin Thomson. Romin Thomson of Sweeney Mason LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      983 University Ave., Suite 104C
      Los Gatos, California 95032
      United States
      408-356-3000(phone)
      rthomson@smwb.com

Romin Thomson submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Romin Thomson

PRIMARY EMAIL FOR CORRESPONDENCE: rthomson@smwb.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): mbalke@smwb.com; acasorla@smwb.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $350 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /s Christopher Trapani/   Date: 01/15/2021
Signatory's Name: Christopher Trapani
Signatory's Position: Founder & CEO
Signatory's Phone Number: 408-356-3000
Signature method: Signed directly within the form
Payment Sale Number: 90469627
Payment Accounting Date: 01/15/2021

Serial Number: 90469627
Internet Transmission Date: Fri Jan 15 17:57:22 ET 2021
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-202101151757223
96114-90469627-7603546a03271574acc68fdc9
8422c650e051b1b332972321780a84d5e509e-CC
-57219596-20210115173417663219