Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

---

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90407989

Filing Date: 12/23/2020

To the Commissioner for Trademarks:

MARK: THE SCIENCE OF INTUITION (Standard Characters, see mark)
The literal element of the mark consists of THE SCIENCE OF INTUITION. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Cognizant Technology Solutions U.S. Corporation, a corporation of Delaware, having an address of
      500 Frank W. Burr Boulevard
      Teaneck, New Jersey 07666
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Downloadable computer software for use in medical practice management, database management, managed health care plan management, health care insurance claim and policy adjudicating, health case management, health data profiling, data mining, data base management, data access and reporting, scheduling, decision support systems, general accounting, and exchanging data between different computer operating systems and hardware platforms; downloadable computer software for database management, data storage, data mining, data access and reporting, scheduling, data migration, data administration, and data analysis in the fields of health care, ambulatory care, managed care, life sciences, insurance, and financial services; downloadable computer software for use in business data integration, business data processing, business data analysis; downloadable computer software for use in customer service, namely, responding to customer inquiries for others in the field of health care, insurance claims, and medical practice management; downloadable software for use in omnichannel marketing; downloadable software for enterprise automation and AI, namely, using artificial intelligence for speech recognition, knowledge reasoning, machine learning and computer vision.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 035:  Business consulting and professional business consulting services in the field of business strategy, business initiatives, digital transformation, information technology, finance and accounting; business consulting services in the field of organizational change management; program management, namely, business services in the nature of business process re-engineering services for the implementation, adoption and maintenance of enterprise digital solutions; providing business advice, consulting, and information in the field of marketing, namely, research, evaluations, and analytics related to digital advertising, measuring advertising expenditures, measuring audience participation, and measuring conversion rates; advising on, designing, and developing creative advertising content for digital advertising services; advertising and business advising on the use of AI solutions and data analytics to measure effectiveness of digital advertising campaigns; advertising and business advising and consulting on the purchase and sale of digital media inventory for use in generating ad impressions; providing omnichannel marketing services and marketing strategy; development of business strategy and digital marketing strategy for business; development of eCommerce business strategy; development of platform-based business analytics solutions, namely, business consulting regarding the use of analytic models for the understanding and predicting of consumer, business, and retail market trends and actions; advising on, designing, and developing business strategies for enterprise automation, robotics and AI; advising on business solutions for information management, namely, providing business information management advice; advising on, designing, and developing business strategies for digitization of services/sales; business data analysis; digital engineering, namely, business process re-engineering services and development of digital business processes; advising on the introduction of new products and sales channels; advising on, designing, and developing strategies for improving customer service and satisfaction; advising on, designing, and developing strategies for the transformation of business support services; business operations management; business advising on the application of intelligent systems to manufacturing and logistics operations, namely, manufacturing strategies and supply chain management; business analysis of business software application portfolios; designing and developing business processes to assist in compliance with regulatory obligations; providing business information via a website; advising on, designing, and developing business strategies for the management of front office, middle office and back office business functions; business process as a service (BPaaS) services featuring supply chain, human resources, marketing, business analytics, and business asset management outsourcing services; quality engineering, namely, collection and analysis of quality metric data for business purposes; assurance transformation services, namely, quality management services in the nature of business management services for establishing business quality policy, and determining business means for implementing those policies to improve customer satisfaction; business consulting in the field of user acceptance, automation, performance testing and test data management; business management outsourcing (BMO) services, namely, outsource service provider in the field of business management; business process outsourcing (BPO) services, namely, outsource service provider in the fields of business operations, human resources operations in the nature of serving as a human resources department for others, supply chain operations in the nature of supply chain operations management services, customer service operations in the nature of customer service management for others and claims processing in the nature of collecting and analyzing claims data from healthcare and insurance organizations for business purposes; business consulting and business management services in the fields of blockchain and cryptocurrency; compilation and analysis of business data in the field of blockchain technology and cryptocurrency; outsource service provider in the field of accounting for businesses.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 036:  Finance and financial asset management outsourcing services for businesses, namely, outsource service provider in the fields of business finance procurement, business financial management and financial asset management.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  Providing training and education, namely, providing seminars, coaching, and non-downloadable webinars in the field of information technology.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  Information technology consulting services; providing technology information, namely, developing digital solutions in the nature of digital software platforms for the purpose of improving business management, revenue growth, operational and administrative efficiency, costs, customer service, and compliance with regulations; design and development of computer hardware and software; developing IT infrastructure solutions for the purpose of improving business management, revenue growth, operational and administrative efficiency, costs, customer service, and compliance with regulations; technical consulting services in the design and implementation of computer-based information systems for healthcare organizations; designing and developing digital solutions in the nature of digital software platforms for business information management; development, implementation and technical support, namely, troubleshooting of computer software problems, of proprietary and third-party software products; designing and developing artificial intelligence solutions to measure effectiveness of digital advertising campaigns; technical consulting services in the field of design and development of infrastructure processes in the nature of information technology (IT) infrastructure processes and engineering processes; technical consulting services in the field of cloud computing solutions, evaluation and implementation of internet technology and services in the nature of quality evaluation and implementation of information technology (IT) and internet access software services; consulting in computer hardware and computer software development; design, development, implementation and configuration of computer software, computer hardware and IT infrastructure; scientific and technological services, namely, research and design in the field of computer datacenter architecture; developing and managing application software for portfolio analysis; design and development of pre-configured and integrated business technology and software to aggregate, analyze and integrate customer information for the purpose of business data integration, business data processing, business data analysis, and customer service; computer systems implementation and integration services; computer software testing services, namely, testing of integrations, systems, infrastructure, packages, performance and data management; computer technology support services, namely, monitoring technological functions of computer network systems and help desk services; providing computer security information consulting; providing on-line non-downloadable software for computer security; providing on-line non-downloadable software tools for the development of computer security software; platform as a service (PaaS) services featuring computer software platforms for use by others as a pre-configured and integrated business technology for management of enterprise applications, custom applications, or development and test environments; outsource service providers in the field of information technology; Software as a service (SaaS), featuring computer software for transition management in the field of application maintenance, platforms for data acquisition, ingestion, transformation, aggregation and data science in the field of data and enterprise information management for the purposes of business transformation, business discovery, business agility, and business reliability and customer acquisition and servicing of customer insurance policies in the field of insurance; industry-specific technology solutions, namely, providing on-line non-downloadable software and computer systems integration services for clinical data management, pharmacovigilance, equity research support, commercial operations, and order management; software as a service (SaaS) services, namely, hosting software for use by others as pre-configured and integrated technology platforms to solve specific business problems; providing on-line non-downloadable software featuring artificial intelligence for conducting advanced product research, analyzing data, and assessing insurance claims; software as a service (SaaS) services featuring software for database management, data storage, data mining, data access and reporting, scheduling, data migration, data administration, and data analysis using artificial intelligence and machine learning algorithms; platform as a service (PaaS) services featuring computer software platform for the hosting and distribution of artificial intelligence algorithms and related software applications; infrastructure as a service (IaaS) services, namely, providing virtualized computing resources in the nature of virtual computer systems and virtual computer environments through cloud computing over the internet; technology consulting services in the fields of blockchain and cryptocurrency; advising on, designing, and developing mobile computing platforms to support field sales.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Ann K. Ford. Other appointed attorneys are Thomas E. Zutic, John M. Nading, Ryan C. Compton, David M. Kramer, Eunice R. Chung, James K.S. Stewart, Alberto Zacapa, Naomi Abraham, Devika Persaud and Hajra Nashin. Ann K. Ford of DLA Piper LLP (US), is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      500 8th Street NW
      Washington, District of Columbia 20004
      United States
      202-799-4000(phone)
      202-799-5000(fax)
      DCTrademarks@dlapiper.com
The docket/reference number is 359176-449.
Ann K. Ford submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Ann K. Ford

PRIMARY EMAIL FOR CORRESPONDENCE: DCTrademarks@dlapiper.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): Alberto.Zacapa@dlapiper.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $1375 has been submitted with the application, representing payment for 5 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Lisa C. Bowser/   Date: 12/23/2020
Signatory's Name: Lisa C. Bowser
Signatory's Position: Associate General Counsel
Payment Sale Number: 90407989
Payment Accounting Date: 12/23/2020

Serial Number: 90407989
Internet Transmission Date: Wed Dec 23 17:02:52 ET 2020
TEAS Stamp: USPTO/BAS-XXXX:XXXX:X:XXXX:XXXX:XXXX:XXX
X:XXX-20201223170252521623-90407989-750c
0cb329411f131bfb31d7aeda24e635164612791a
176b535524ac38581babb-DA-02522800-202012
23092732644417