Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
The mark consists of standard characters, without claim to any particular font style, size, or color.
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Mortgage Guru LLC
*MAILING ADDRESS
2003 Hardy Circle
*CITY
Austin
*STATE
(Required for U.S. applicants)
Texas
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
78757
*EMAIL ADDRESS
XXXX
LEGAL ENTITY INFORMATION
TYPE
limited liability company
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY WHERE LEGALLY ORGANIZED
Texas
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
035
*IDENTIFICATION
Providing demand creation and lead generation activities and services; Matching borrowers with potential lenders in the field of mortgage
lending
FILING BASIS
SECTION 1(b)
INTERNATIONAL CLASS
042
*IDENTIFICATION
Software as a Service (SaaS) featuring software that uses artificial intelligence and machine learning to target potential consumers for
services and products through digital advertising
FILING BASIS
SECTION 1(b)
ATTORNEY INFORMATION
NAME
Ruth Khalsa
ATTORNEY DOCKET NUMBER
56437
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
The Ideas Law Firm, PLLC
STREET
975 E Dava Drive
CITY
Tempe
STATE
Arizona
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
ZIP/POSTAL CODE
85283
PHONE
833-863-5483
EMAIL ADDRESS
ruth@trademarkelite.com
OTHER APPOINTED ATTORNEY
Ryan Bethell
CORRESPONDENCE INFORMATION
NAME
Ruth Khalsa
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE
ruth@trademarkelite.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES)
trademarks@trademarkelite.com
FEE INFORMATION
APPLICATION FILING OPTION
TEAS Standard
NUMBER OF CLASSES
2
APPLICATION FOR REGISTRATION PER CLASS
275
*TOTAL FEES DUE
550
*TOTAL FEES PAID
550
SIGNATURE INFORMATION
SIGNATURE
/rk/
SIGNATORY'S NAME
Khalsa, Ruth
SIGNATORY'S POSITION
Attorney of Record, Arizona Bar Member
SIGNATORY'S PHONE NUMBER
833-863-5483
DATE SIGNED
12/18/2020
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:90393276
Filing Date:12/18/2020
To the Commissioner for Trademarks:
MARK: CIMA (Standard Characters, see mark)
The literal element of the mark consists of CIMA. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Mortgage Guru LLC, a limited liability company legally organized under the laws of Texas, having an address of
2003 Hardy Circle
Austin, Texas 78757
United States
XXXX
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 035: Providing demand creation and lead generation activities and services; Matching borrowers with potential lenders in the field of mortgage lending
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
International Class 042: Software as a Service (SaaS) featuring software that uses artificial intelligence and machine learning to target potential consumers for services and products through
digital advertising
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The owner's/holder's proposed attorney information: Ruth Khalsa. Other appointed attorneys are Ryan Bethell. Ruth Khalsa of The Ideas Law Firm, PLLC, is a member of the XX bar, admitted to the
bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
975 E Dava Drive
Tempe, Arizona 85283
United States
833-863-5483(phone)
ruth@trademarkelite.com
The docket/reference number is 56437.
Ruth Khalsa submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed,
and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $550 has been submitted with the application, representing payment for 2 class(es).
Declaration
Declaration Signature
Signature: /rk/ Date: 12/18/2020
Signatory's Name: Khalsa, Ruth
Signatory's Position: Attorney of Record, Arizona Bar Member
Payment Sale Number: 90393276
Payment Accounting Date: 12/18/2020
Serial Number: 90393276
Internet Transmission Date: Fri Dec 18 13:32:23 ET 2020
TEAS Stamp: USPTO/BAS-XXX.XXX.X.XXX-2020121813322392
2692-90393276-75034291710362cf6e78a01682
7bcc2e5652daf94b94686c77ffa76b8ddae96b7-
CC-32226647-20201217195335434958