FORD BLUE ADVANTAGE

Ford Motor Company

Application Filed: 2020-11-23

Trademark Application Details

The mark consists of Ford in Script in Oval next to the text Blue Advantage.

Mark For: FORD BLUE ADVANTAGE™ trademark registration is intended to cover the categories of dealership services in the field of certified pre-owned vehicles; vehicle dealership services related to extended warranties on pre-owned vehicles sold exclusively through authorized automotive dealerships; vehicle dealership services, namely, dealerships in the field of pre-owned motor and electric vehicles, vans, pick-up trucks and SUVs; retail dealership and wholesale distributorship services in the field of motor vehicles; and advertising, marketing and promotional services for automotive dealerships.

Status

2021-06-28 UTC

LIVE APPLICATION Under Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and that this application has been assigned to an examiner.

Research	OneLook Acronym Finder
Serial Number	90336160
Mark Literal Elements	FORD BLUE ADVANTAGE
Mark Drawing Type	3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S)
Mark Type	Service Mark
Standard Character Claim	No
Current Location	TMO LAW OFFICE 110 - EXAMINING ATTORNEY ASSIGNED 2021-05-19
Basis	1(b)
Class Status	ACTIVE
Primary US Classes	100: Miscellaneous 101: Advertising and Business 102: Insurance and Financial
Primary International Class	035 - Primary Class (Advertising and business) Advertising; business management; business administration; office functions.
Filed Use	No
Current Use	No
Intent To Use	Yes
Filed ITU	Yes
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Sharon C. Sorkin
Attorney Docket Number	84331974

Timeline

2020-11-23	Application Filed
2020-11-26	Location: NEW APPLICATION PROCESSING
2020-11-26	Status: Live/Pending
2020-11-26	Transaction Date
2021-05-19	Location: TMO LAW OFFICE 110 - EXAMINING ATTORNEY ASSIGNED
2021-05-19	Status: A non-final Office action has been sent (issued) to the applicant. This is a letter from the examining attorney requiring additi

Trademark Parties (Applicants & Owners)

Party:	Ford Motor Company
Address	One American Road Dearborn, MICHIGAN UNITED STATES 48126
Legal Entity Type	Corporation
Legal Entity State	DELAWARE

Documents

Application	MULTI	2020-11-23
Drawing	JPEG	2020-11-23
Design Search Code Corr Project	XML	2021-01-28
Notation to File	XML	2021-05-17
XSearch Search Summary	XML	2021-05-17
Offc Action Outgoing	XML	2021-05-19

Design Search Codes

26.03.21	Ovals that are completely or partially shaded
260317	Concentric ovals; Concentric ovals and ovals within ovals; Ovals within ovals; Ovals, concentric
260321	Ovals that are completely or partially shaded

Attorney of Record

SHARON C. SORKIN
FORD GLOBAL TECHNOLOGIES, LLC
330 TOWN CENTER DRIVE
SUITE 800, FAIRLANE PLAZA SOUTH
DEARBORN, MI 48126

Good, Services, and Codes

International Codes:	35
U.S. Codes:	100,101,102
International Codes:	36
U.S. Codes:	100,101,102

Type Code	Type
DM0000	The mark consists of Ford in Script in Oval next to the text Blue Advantage.
DM0000	The mark consists of the stylized script word "FORD" on an oval carrier shaded blue with a white outline and a blue outer outline; to the right is the stylized wording "BLUE ADVANTAGE" in blue. The remaining white background represents transparent and is not a feature of the mark.

Trademark Filing History

Description	Date	Proceeding Number
NOTIFICATION OF NON-FINAL ACTION E-MAILED	2021-05-19	6325
NON-FINAL ACTION WRITTEN	2021-05-19	89014
NON-FINAL ACTION E-MAILED	2021-05-19	6325
ASSIGNED TO EXAMINER	2021-05-07	89014
NOTICE OF DESIGN SEARCH CODE E-MAILED	2021-01-28
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM	2021-01-27
NEW APPLICATION ENTERED IN TRAM	2020-11-26

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