Application

AE

S.M. ENTERTAINMENT CO., LTD.

Trademark/Service Mark Application, Principal Register

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90334803
Filing Date: 11/21/2020

The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 90334803
MARK INFORMATION
*MARK \\TICRS\EXPORT18\IMAGEOUT 18\903\348\90334803\xml1 \ APP0002.JPG
SPECIAL FORM YES
USPTO-GENERATED IMAGE NO
LITERAL ELEMENT ae
COLOR MARK NO
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of the letters "ae" in stylized font and connected together.
PIXEL COUNT ACCEPTABLE NO
PIXEL COUNT 1905 x 1461
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARK S.M. ENTERTAINMENT CO., LTD.
*MAILING ADDRESS 423, Apgujung-ro, Gangnam-gu
*CITY Seoul
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY Korea, South
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
06009
*EMAIL ADDRESS XXXX
LEGAL ENTITY INFORMATION
TYPE corporation
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF INCORPORATION Korea, South
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS 003 
*IDENTIFICATION Powder detergents; bleaching preparations for household purposes; polishing preparations; day creams; lipsticks; mascaras; pre-moistened cleansing tissues; shampoos; cleaning agents and preparations; room fragrancing preparations; eyeliners; bath soaps for pets; cosmetics for animals; false eyelashes; false nails; soaps for personal use; toothpastes; foundations; perfumery; cosmetics
FILING BASIS SECTION 1(b)
FILING BASIS SECTION 44(d)
       FOREIGN APPLICATION NUMBER 40-2020-0156144
       FOREIGN APPLICATION
       COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
Korea, South
       FOREIGN FILING DATE 09/03/2020
       INTENT TO
       PERFECT 44(d)
At this time, the applicant intends to rely on Section 44(e) as a basis for registration and requests that the application be suspended to await the submission of the foreign registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained.
INTERNATIONAL CLASS 005 
*IDENTIFICATION Diapers for dogs; medicine cases, portable, filled; food supplements consisting of minerals; vitamin and mineral dietary supplements; fabric deodorizers; disinfectants; nutraceuticals for use as a dietary supplement; room deodorants; dietary supplements for pets in the nature of a powdered drink mix; digestives for pharmaceutical purposes; lacteal flour for babies; food for babies except lacteal flour for babies; adhesive plasters for medical purposes; pharmaceutical and veterinary preparations; dietary supplements for humans; paper diapers; textile diapers; tissues impregnated with antibacterial preparations; enzyme dietary supplements; portable first-aid kits
FILING BASIS SECTION 1(b)
FILING BASIS SECTION 44(d)
       FOREIGN APPLICATION NUMBER 40-2020-0156145
       FOREIGN APPLICATION
       COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
Korea, South
       FOREIGN FILING DATE 09/03/2020
       INTENT TO
       PERFECT 44(d)
At this time, the applicant intends to rely on Section 44(e) as a basis for registration and requests that the application be suspended to await the submission of the foreign registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained.
INTERNATIONAL CLASS 029 
*IDENTIFICATION Prepared meat; processed eggs; processed meat; food products made primarily from fruits; frozen vegetables; frozen beans; processed beans, namely, foodstuffs excluding bean curds and foodstuffs made from bean curds; tofu; foods prepared from bean curds, namely, tofu; food products made from worm; seaweeds for food, preserved; fish and shellfish, not live, including those frozen or preserved with salt; food products made from fish and shellfish; processed dairy products; milk products; food products made from oil and fat; processed vegetable products; cheese; croquettes; processed seaweed products
FILING BASIS SECTION 1(b)
FILING BASIS SECTION 44(d)
       FOREIGN APPLICATION NUMBER 40-2020-0156156
       FOREIGN APPLICATION
       COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
Korea, South
       FOREIGN FILING DATE 09/03/2020
       INTENT TO
       PERFECT 44(d)
At this time, the applicant intends to rely on Section 44(e) as a basis for registration and requests that the application be suspended to await the submission of the foreign registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained.
INTERNATIONAL CLASS 030 
*IDENTIFICATION Processed coffee; cereal-based processed products; cereal-based snack food; confectionery; honey; frozen dumplings; rice cakes; instant noodles; macarons; bread; candies; sauces; snack confectionery; ice-cream; tea; beverages made of tea; chocolate; bubble gum; hot dogs being sausages in a bread roll
FILING BASIS SECTION 1(b)
FILING BASIS SECTION 44(d)
       FOREIGN APPLICATION NUMBER 40-2020-0156157
       FOREIGN APPLICATION
       COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
Korea, South
       FOREIGN FILING DATE 09/03/2020
       INTENT TO
       PERFECT 44(d)
At this time, the applicant intends to rely on Section 44(e) as a basis for registration and requests that the application be suspended to await the submission of the foreign registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained.
INTERNATIONAL CLASS 032 
*IDENTIFICATION Fruit smoothies; fruit juice; lagers; lemonades; beer; beer-based beverages; vitamin enriched water being beverages; apple juice; water beverages; pomegranate juice; non-alcoholic cinnamon punch with dried persimmon, namely, Sujeonggwa; non-alcoholic beverages for prevention of hangover, not for medical purposes; functional beverages against hangover, not for medical purposes; syrups and other preparations for making beverages; non-alcoholic rice punch, namely, Sikhye; deep water; ale being beer; vegetable juices; syrups for making soft drinks; tonic water
FILING BASIS SECTION 1(b)
FILING BASIS SECTION 44(d)
       FOREIGN APPLICATION NUMBER 40-2020-0156158
       FOREIGN APPLICATION
       COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
Korea, South
       FOREIGN FILING DATE 09/03/2020
       INTENT TO
       PERFECT 44(d)
At this time, the applicant intends to rely on Section 44(e) as a basis for registration and requests that the application be suspended to await the submission of the foreign registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained.
INTERNATIONAL CLASS 033 
*IDENTIFICATION Kaoliang being Chinese liquor; sparkling fruit wine; Korean suspended rice-wine, namely, dongdongju; Korean traditional rice wine, namely, makgeoli; vodka; black raspberry wine, namely, bokbunjaju; brandy; champagne; Korean distilled spirits, namely, soju; Scotch; alcoholic beverages, except beer; western liquor; wines; whiskey; ginseng liquor; Chinese white liquor, namely, baiganr; sake
FILING BASIS SECTION 1(b)
FILING BASIS SECTION 44(d)
       FOREIGN APPLICATION NUMBER 40-2020-0156159
       FOREIGN APPLICATION
       COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
Korea, South
       FOREIGN FILING DATE 09/03/2020
       INTENT TO
       PERFECT 44(d)
At this time, the applicant intends to rely on Section 44(e) as a basis for registration and requests that the application be suspended to await the submission of the foreign registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained.
ADDITIONAL STATEMENTS SECTION
MISCELLANEOUS STATEMENT The examining attorney is advised that in South Korea, where the applicant is organized, corporations are permitted to use the "Co., Ltd." designation in their business names.
ATTORNEY INFORMATION
NAME Sang Ho Lee
ATTORNEY DOCKET NUMBER TL3012026
ATTORNEY BAR MEMBERSHIP NUMBER XXX
YEAR OF ADMISSION XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY XX
FIRM NAME Novick, Kim & Lee, PLLC
INTERNAL ADDRESS Suite 404
STREET 3251 Old Lee Highway
CITY Fairfax
STATE Virginia
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
ZIP/POSTAL CODE 22030
PHONE 703-745-5495
FAX 703-563-9748
EMAIL ADDRESS docket@nkllaw.com
OTHER APPOINTED ATTORNEY David Youngjoon Jung
DOMESTIC REPRESENTATIVE INFORMATION
NAME Sang Ho Lee
FIRM NAME Novick, Kim & Lee, PLLC
INTERNAL ADDRESS Suite 404
STREET 3251 Old Lee Highway
CITY Fairfax
STATE Virginia
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
ZIP CODE 22030
PHONE 703-745-5495
FAX 703-563-9748
EMAIL ADDRESS docket@nkllaw.com
CORRESPONDENCE INFORMATION
NAME Sang Ho Lee
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE docket@nkllaw.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) slee@nkllaw.com; djung@nkllaw.com
FEE INFORMATION
APPLICATION FILING OPTION TEAS Standard
NUMBER OF CLASSES 6
APPLICATION FOR REGISTRATION PER CLASS 275
*TOTAL FEES DUE 1650
*TOTAL FEES PAID 1650
SIGNATURE INFORMATION
SIGNATURE /David Youngjoon Jung/
SIGNATORY'S NAME David Youngjoon Jung
SIGNATORY'S POSITION Other attorney of record, District of Columbia Bar member
DATE SIGNED 11/21/2020



Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)


Trademark/Service Mark Application, Principal Register

Serial Number: 90334803
Filing Date: 11/21/2020

To the Commissioner for Trademarks:

MARK: ae (stylized and/or with design, see mark)
The literal element of the mark consists of ae. The applicant is not claiming color as a feature of the mark. The mark consists of the letters "ae" in stylized font and connected together.
The applicant, S.M. ENTERTAINMENT CO., LTD., a corporation of Korea, South, having an address of
      423, Apgujung-ro, Gangnam-gu
      Seoul 06009
      Korea, South
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 003:  Powder detergents; bleaching preparations for household purposes; polishing preparations; day creams; lipsticks; mascaras; pre-moistened cleansing tissues; shampoos; cleaning agents and preparations; room fragrancing preparations; eyeliners; bath soaps for pets; cosmetics for animals; false eyelashes; false nails; soaps for personal use; toothpastes; foundations; perfumery; cosmetics
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on Korea, South application number 40-2020-0156144, filed 09/03/2020.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration and requests that the application be suspended to await the submission of the foreign registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained.


International Class 005:  Diapers for dogs; medicine cases, portable, filled; food supplements consisting of minerals; vitamin and mineral dietary supplements; fabric deodorizers; disinfectants; nutraceuticals for use as a dietary supplement; room deodorants; dietary supplements for pets in the nature of a powdered drink mix; digestives for pharmaceutical purposes; lacteal flour for babies; food for babies except lacteal flour for babies; adhesive plasters for medical purposes; pharmaceutical and veterinary preparations; dietary supplements for humans; paper diapers; textile diapers; tissues impregnated with antibacterial preparations; enzyme dietary supplements; portable first-aid kits
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on Korea, South application number 40-2020-0156145, filed 09/03/2020.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration and requests that the application be suspended to await the submission of the foreign registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained.


International Class 029:  Prepared meat; processed eggs; processed meat; food products made primarily from fruits; frozen vegetables; frozen beans; processed beans, namely, foodstuffs excluding bean curds and foodstuffs made from bean curds; tofu; foods prepared from bean curds, namely, tofu; food products made from worm; seaweeds for food, preserved; fish and shellfish, not live, including those frozen or preserved with salt; food products made from fish and shellfish; processed dairy products; milk products; food products made from oil and fat; processed vegetable products; cheese; croquettes; processed seaweed products
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on Korea, South application number 40-2020-0156156, filed 09/03/2020.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration and requests that the application be suspended to await the submission of the foreign registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained.


International Class 030:  Processed coffee; cereal-based processed products; cereal-based snack food; confectionery; honey; frozen dumplings; rice cakes; instant noodles; macarons; bread; candies; sauces; snack confectionery; ice-cream; tea; beverages made of tea; chocolate; bubble gum; hot dogs being sausages in a bread roll
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on Korea, South application number 40-2020-0156157, filed 09/03/2020.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration and requests that the application be suspended to await the submission of the foreign registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained.


International Class 032:  Fruit smoothies; fruit juice; lagers; lemonades; beer; beer-based beverages; vitamin enriched water being beverages; apple juice; water beverages; pomegranate juice; non-alcoholic cinnamon punch with dried persimmon, namely, Sujeonggwa; non-alcoholic beverages for prevention of hangover, not for medical purposes; functional beverages against hangover, not for medical purposes; syrups and other preparations for making beverages; non-alcoholic rice punch, namely, Sikhye; deep water; ale being beer; vegetable juices; syrups for making soft drinks; tonic water
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on Korea, South application number 40-2020-0156158, filed 09/03/2020.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration and requests that the application be suspended to await the submission of the foreign registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained.


International Class 033:  Kaoliang being Chinese liquor; sparkling fruit wine; Korean suspended rice-wine, namely, dongdongju; Korean traditional rice wine, namely, makgeoli; vodka; black raspberry wine, namely, bokbunjaju; brandy; champagne; Korean distilled spirits, namely, soju; Scotch; alcoholic beverages, except beer; western liquor; wines; whiskey; ginseng liquor; Chinese white liquor, namely, baiganr; sake
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on Korea, South application number 40-2020-0156159, filed 09/03/2020.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration and requests that the application be suspended to await the submission of the foreign registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained.




Miscellaneous Statement
The examining attorney is advised that in South Korea, where the applicant is organized, corporations are permitted to use the "Co., Ltd." designation in their business names.


The owner's/holder's proposed attorney information: Sang Ho Lee. Other appointed attorneys are David Youngjoon Jung. Sang Ho Lee of Novick, Kim & Lee, PLLC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      Suite 404
      3251 Old Lee Highway
      Fairfax, Virginia 22030
      United States
      703-745-5495(phone)
      703-563-9748(fax)
      docket@nkllaw.com
The docket/reference number is TL3012026.
Sang Ho Lee submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant hereby appoints Sang Ho Lee of Novick, Kim & Lee, PLLC
      3251 Old Lee Highway
      Suite 404
      Fairfax Virginia 22030
      United States
      703-745-5495(phone)
      703-563-9748(fax)
      docket@nkllaw.com
as applicant's representative upon whom notice or process in the proceedings affecting the mark may be served.


The applicant's current Correspondence Information:
      Sang Ho Lee
       PRIMARY EMAIL FOR CORRESPONDENCE: docket@nkllaw.com
       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): slee@nkllaw.com; djung@nkllaw.com


Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $1650 has been submitted with the application, representing payment for 6 class(es).

Declaration

Declaration Signature

Signature: /David Youngjoon Jung/   Date: 11/21/2020
Signatory's Name: David Youngjoon Jung
Signatory's Position: Other attorney of record, District of Columbia Bar member
Payment Sale Number: 90334803
Payment Accounting Date: 11/23/2020

Serial Number: 90334803
Internet Transmission Date: Sat Nov 21 16:43:36 ET 2020
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XX-2020112116433633
1431-90334803-7509a91321f7afea8cd395a7cc
f271b5764f688fae0e0726a9319eee1b8a39ee1-
CC-43340967-20201121164028902402

Application [image/jpeg]


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