BLVD STUDIOS

University of Southern California

Application Filed: 2020-11-05

Trademark Application Details

Mark For: BLVD STUDIOS™ trademark registration is intended to cover the categories of concept and brand development in the field of college athletics, athletics, and sports; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Product merchandising; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Marketing services in the nature of promotion of third-party goods and services by brand ambassadors.

Status

2020-11-10 UTC

LIVE APPLICATION Awaiting Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.

Research	OneLook Acronym Finder
Serial Number	90301696
Mark Literal Elements	BLVD STUDIOS
Mark Drawing Type	4 - STANDARD CHARACTER MARK
Mark Type	Service Mark
Current Location	NEW APPLICATION PROCESSING 2020-11-09
Basis	1(b)
Class Status	ACTIVE
Primary US Classes	100: Miscellaneous 101: Advertising and Business 102: Insurance and Financial
Primary International Class	035 - Primary Class (Advertising and business) Advertising; business management; business administration; office functions.
Filed Use	No
Current Use	No
Intent To Use	Yes
Filed ITU	Yes
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Scott A. Edelman
Attorney Docket Number	93107-00119

Timeline

2020-11-05	Application Filed
2020-11-09	Location: NEW APPLICATION PROCESSING
2020-11-09	Status: Live/Pending
2020-11-09	Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
2020-11-09	Transaction Date

Trademark Parties (Applicants & Owners)

Party:	University of Southern California
Address	University Park, ADM 352 Los Angeles, CALIFORNIA UNITED STATES 900895013
Legal Entity Type	Corporation
Legal Entity State	CALIFORNIA

Documents

Application	MULTI	2020-11-05
Drawing	JPEG	2020-11-05

Attorney of Record

SCOTT A. EDELMAN
GIBSON, DUNN & CRUTCHER LLP
2029 CENTURY PARK EAST, SUITE 4000
LOS ANGELES, CA 90067-3206

Good, Services, and Codes

International Codes:	35
U.S. Codes:	100,101,102
International Codes:	41
U.S. Codes:	100,101,107

Type Code	Type
GS0351	Concept and brand development in the field of college athletics, athletics, and sports; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Product merchandising; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Marketing services in the nature of promotion of third-party goods and services by brand ambassadors

Type Code

Type

GS0351

Concept and brand development in the field of college athletics, athletics, and sports; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Product merchandising; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Marketing services in the nature of promotion of third-party goods and services by brand ambassadors

Trademark Filing History

Description	Date	Proceeding Number
NEW APPLICATION ENTERED IN TRAM	2020-11-09

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