Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

---

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90286810

Filing Date: 10/29/2020

To the Commissioner for Trademarks:

MARK: MAX (stylized and/or with design, see mark)
The literal element of the mark consists of MAX. The color(s) black and blue is/are claimed as a feature of the mark. The mark consists of the word "MAX" in black and the "X" in black and blue.
The applicant, Reece Australia Pty Ltd, a proprietary limited company (p/l or pty. ltd.) legally organized under the laws of Australia, having an address of
      118 Burwood Highway
      Burwood Vic 3125
      Australia
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Computer software and computer programs; downloadable software applications (apps); application software; computer software programs for providing and/or producing product pricing, product lists, quotes, invoices, statements and payment options, including the foregoing relevant to tradespeople; computer software designed to estimate resource requirements and costs; computer software for accounting purposes, computer software for financial management, computer software for payment administration and payment processing; computer software for project management; computer software for business purposes; computer software for ordering products; computer software for electronic ordering and account management solutions; directories of products; computer software for searching directories of products.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 035:  Wholesale and retail services; online ordering; sales promotion services; presentation of goods on communication media, for retail purposes; providing product information to tradespeople; providing price comparison information; providing business information via a web site; compilation and provision of online directories; business management; business administration; business advisory services; advisory services relating to business administration, business management.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 036:  Financial services; payment administration services; payment processing; provision of information regarding outstanding payments, recent payments, statements, recent payments; processing of online payments; electronic payment services.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.




The owner's/holder's proposed attorney information: Ashly I. Boesche. Other appointed attorneys are Kristine A. Bergman. Ashly I. Boesche of Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      200 S. Wacker Drive, Suite 2900
      Chicago, Illinois 60606
      United States
      312-554-8000(phone)
      312 554-8015(fax)
      aib@pattishall.com
The docket/reference number is 00759-26.
Ashly I. Boesche submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Ashly I. Boesche

PRIMARY EMAIL FOR CORRESPONDENCE: aib@pattishall.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): aca@pattishall.com; kab@pattishall.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $825 has been submitted with the application, representing payment for 3 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Ashly Boesche/   Date: 10/29/2020
Signatory's Name: Ashly Boesche
Signatory's Position: Attorney of Record, Member of IL Bar
Payment Sale Number: 90286810
Payment Accounting Date: 10/29/2020

Serial Number: 90286810
Internet Transmission Date: Thu Oct 29 12:10:53 ET 2020
TEAS Stamp: USPTO/BAS-XXX.XX.XX.XX-20201029121053924
330-90286810-7507bc3b08d6fc4a86132f04c73
ce87c3d3cc98e5d25a62c646a97f26f1bf23fcd-
DA-10531827-20201029104512550084