Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90280783

Filing Date: 10/27/2020

To the Commissioner for Trademarks:

MARK: SUN BUM (stylized and/or with design, see mark)
The literal element of the mark consists of SUN BUM. The applicant is not claiming color as a feature of the mark. The mark consists of a cartoon drawing of the head of a monkey beneath the words SUN BUM.
The applicant, Sun Bum LLC, a limited liability company legally organized under the laws of Michigan, having an address of
      444 South Coast Highway 101
      Encinitas, California 92024
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 003:  Skin cream; Night cream; Eye cream; Face creams; Non-medicated skin serums; Beauty serums; Skin cleansers; Skin lotions; Moisturizing body lotions; Skin moisturizer; Skin masks; Non-medicated exfoliating preparations for skin; Facial washes; Skin toners; Skin clarifiers; Face mists for skin care; After sun face mask for skin care; Mineral lotions for skin care; Non-medicated skin care preparations; Non-medicated skin brightening preparations, namely, exfoliating face wash, serum, cream, cleanser
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 021:  Reusable water bottles provided empty
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 025:  Headbands
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 5863379.


The owner's/holder's proposed attorney information: Karl T. Ondersma. Other appointed attorneys are Terence J. Linn, Frederick S. Bukhart, Matthew D. Kendall, Jeffrey A. Lehman, Bryce A. Whitworth and Leonard Raykinsteen. Karl T. Ondersma of Gardner, Linn, Burkhart, and Ondersma LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      Suite 300
      2900 Charlevoix Drive SE
      Grand Rapids, Michigan 49546
      United States
      616-975-5500(phone)
      616-975-5505(fax)
      ondersma@gardner-linn.com
The docket/reference number is SUN04 T-119A.
Karl T. Ondersma submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Karl T. Ondersma

PRIMARY EMAIL FOR CORRESPONDENCE: ondersma@gardner-linn.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): vredeveld@gardner-linn.com; docketing@gardner-linn.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $825 has been submitted with the application, representing payment for 3 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Zach Zimmer/   Date: 10/26/2020
Signatory's Name: Zach Zimmer
Signatory's Position: Director of Product Development
Payment Sale Number: 90280783
Payment Accounting Date: 10/27/2020

Serial Number: 90280783
Internet Transmission Date: Tue Oct 27 11:19:08 ET 2020
TEAS Stamp: USPTO/BAS-XX.XXX.XX.XXX-2020102711190805
0181-90280783-750a6f880692ac0fa8df169eab
f8a439676ec7739e7983f79d0b9ec3a378a21b74
-CC-19072308-20201026153612596879