Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

---

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90269575

Filing Date: 10/21/2020

To the Commissioner for Trademarks:

MARK: BRIGHTCOVE (stylized and/or with design, see mark)
The literal element of the mark consists of BRIGHTCOVE. The mark consists of the stylized word BRIGHTCOVE.
The applicant, Brightcove Inc., a corporation of Delaware, having an address of
      290 Congress Street
      Boston, Massachusetts 02210
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Downloadable computer software for enabling the transmission of movies, television programs and other video media content for others over public and private computer networks; downloadable computer software for use in the encryption and decryption of digital files, including audio, video, text, binary, still images, graphics and multimedia files
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 035:  On-line advertising services, namely, the placement and integration of advertisements for content delivered to computing devices via distributed computer networks and the Internet; business monitoring services, namely, tracking digital content of others across multiple computing platforms to provide details about user click traffic or overall views; Advertising and business management services, namely, measuring, managing, syndicating, tracking, and/or monetizing videos; marketing services; marketing automation, business analytics; advertising, namely, targeted ad insertion over the internet, broadcast networks, and telecommunications networks
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 038:  Online video on-demand transmission services, namely, the online delivery of movies, television programs and other video media content for others over public and private computer networks; live streaming
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  Syndication of audio and video programming via distributed computer networks and the Internet; Educational services, namely, developing, arranging, and conducting educational conferences and programs and providing courses of instruction in the field of video transmission services
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  Encoding of audio and video works; re-formatting video works for use in multiple formats; video thumbnailing; non-downloadable computer software for enabling the transmission of movies, television programs and other video media content for others over public and private computer networks; computer services, namely, providing a web-based service, namely, hosting of digital content on the Internet relating to the remote management, administration, modification and control of media applications, and providing an on-line portal featuring on-line non-downloadable software that enables customers to remotely manage, administer, modify and control media applications; non-downloadable computer software for use in the encryption and decryption of digital files, including audio, video, text, binary, still images, graphics and multimedia files; network optimization
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.




The owner's/holder's proposed attorney information: Ian L. Saffer. Ian L. Saffer of Adsero IP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
      8210 Southpark Terrace
      Littleton, Colorado 80120
      United States
      303-268-0066(phone)
      303-268-0065(fax)
      efs@adseroip.com
The docket/reference number is 0725.32-TM.
Ian L. Saffer submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Ian L. Saffer

PRIMARY EMAIL FOR CORRESPONDENCE: efs@adseroip.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $1375 has been submitted with the application, representing payment for 5 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Asya Calixto/   Date: 10/21/2020
Signatory's Name: Asya Calixto
Signatory's Position: VP, Business & Legal Affairs, Brightcove Inc.
Payment Sale Number: 90269575
Payment Accounting Date: 10/21/2020

Serial Number: 90269575
Internet Transmission Date: Wed Oct 21 17:35:36 ET 2020
TEAS Stamp: USPTO/BAS-XXX.XX.XXX.XXX-202010211735362
13613-90269575-75077e275aec224636fcb2a99
2a7775581cb26effa8ef45cdff678f3bc7da4a3e
ce-CC-35357168-20201021162536127693