Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90254400

Filing Date: 10/14/2020

To the Commissioner for Trademarks:

MARK: ALTERNA (Standard Characters, see mark)
The literal element of the mark consists of ALTERNA. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Henkel Corporation, a corporation of Delaware, having an address of
      Legal Department - Trademarks
      One Henkel Way
      Rocky Hill, Connecticut 06067
      United States
      860-466-7962(phone)
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 041:  Education services; education services, namely, providing information and training in the filed of hair styling and coloration; education services, namely, providing information in the field of products for hair care, styling, and coloration; providing online training in the field of training for cosmetologists; conducting in-person classes in the field of cosmetology

In International Class 041, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 04/03/2000, and first used in commerce at least as early as 04/03/2000, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) educational website accessed October 14, 2020 at http://alternahaircare.com/education.

Original PDF file:
SPE0-1652253898-202010141 30539020758_._us_-_altern a_-_edu_-_101420.pdf
Converted PDF file(s) (9 pages)
Specimen File1
Specimen File2
Specimen File3
Specimen File4
Specimen File5
Specimen File6
Specimen File7
Specimen File8
Specimen File9


Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 2067782, 2243924, 1314275, and others.


The owner's/holder's proposed attorney information: Eric Westerberg. Eric Westerberg of Henkel Corporation, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
      Legal Department - Trademarks
      One Henkel Way
      Rocky Hill, Connecticut 06067
      United States
      860-466-7962(phone)
      trademarks@henkel.com
The docket/reference number is alt-alterna.
Eric Westerberg submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Eric Westerberg

PRIMARY EMAIL FOR CORRESPONDENCE: trademarks@henkel.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): eric.westerberg@henkel.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /eewesterberg/   Date: 10/14/2020
Signatory's Name: Eric Westerberg
Signatory's Position: Attorney of Record, Utah Bar Member
Payment Sale Number: 90254400
Payment Accounting Date: 10/14/2020

Serial Number: 90254400
Internet Transmission Date: Wed Oct 14 13:44:02 ET 2020
TEAS Stamp: USPTO/BAS-XXX.XXX.XX.XX-2020101413440261
2618-90254400-750d838225125b567605817fd9
e3c5e96e0366dd99f7b4499b88e1e360672e-DA-
44022251-20201014130539020758