Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

---

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90238334

Filing Date: 10/06/2020

To the Commissioner for Trademarks:

MARK: VMLY&Rx (stylized and/or with design, see mark)
The literal element of the mark consists of VMLY&Rx. The applicant is not claiming color as a feature of the mark. The mark consists of "VMLY&Rx" in a stylized font in black ink with a black snowflake design on the left against a white background.
The applicant, WPP Properties, a partnership legally organized under the laws of Delaware, having as partner(s) Young & Rubicam, LLC, a limited liability company of Delaware, and Y&R Properties Holding One LLC, a limited liability company of Delaware, having an address of
      3 World Trade Center, 175 Greenwich St.
      New York, New York 10007
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Advertising agency services; digital advertising, advertising services, namely, creating corporate and brand identity for others; creating corporate logos for others; creating trademarks for others; developing promotional campaigns for business; promotional services in the nature of developing and distributing advertising campaigns through all public communications means, on-line customer-based social media brand marketing services; market analysis and research in the nature of identifying competitors and consumer preferences; publicity consultation services; public relations services; direct mail advertising services; direct marketing services; event marketing, namely, providing marketing of special events; sales promotion services for others; promoting the goods and services of others by word of mouth marketing; customer relationship marketing services; customer relationship management services; preparing promotion and merchandising material for others; preparing audio-visual presentations for use in advertising; preparation of custom advertisements and custom promotional products for others; production of advertising matter and commercials; promotion of the sale of goods and services of others by means of prize draws, competitions and customer incentive recognition and award programs; providing business marketing information; media buying advice services, namely, providing advertising advice relating to the planning, rental, buying and negotiating of advertising and media space and time for others; planning, research and placement of print, radio, television, Internet and website advertising for others; media research and consultancy, namely, advertising analysis of media buys and placement of advertising for others; market research services; conducting market research surveys; statistical analysis and compilation for business purposes; business marketing consulting services in the field of brands, brand creation, brand identity, brand development, brand development and brand positioning, brand equity and brand management; social media strategy focusing on encourage others to create and extend product and brand strategies by building virally engaging marketing solutions and marketing services; business consultancy, namely, advising businesses how to integrate their value chain with social media; business administration and management services; market research, analysis and data analytics services being analysis of market research data and statistics; conducting business and market research surveys; business research and strategic planning services for others in the field of advertising, marketing, communications, social media, promotions and public relations; brand creation, positioning and strategy services; on-line advertising and marketing services; search engine marketing services; compiling of information into computer databases; management of computerized databases; providing a website and an online computerized database in the field of advertising and marketing, featuring information in the field of brands, brand creation, brand development, brand equity and brand management; information, research, advisory and consultation in relation to all of the aforementioned services, all of the foregoing services involving the healthcare and pharmaceutical industries
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  Film, television, radio and video program production services; post-production editing services, namely, copy editing, film editing, video editing, written text editing; training, and teaching services in the field of advertising and marketing; production and post-production editing services for audio and video communications in the field of music, videos and film and all public communication means; educational services, namely, organizing and conducting courses, exhibitions, conferences, workshops, symposiums, and training in the field of advertising and marketing; special event planning services for business, social, entertainment and educational events; media program production, namely, print, video, film and audio pre and post production being the creation, development, recording and editing services for media content, location scouting services for entertainment purposes; interactive and digital media production, namely, web, video and audio pre and post production services, namely, recording, producing and editing media content; art studio services, namely, custom art drawing for others; publishing services, namely, multimedia publishing of books, magazines, journals, software, games, films, webisodes, music, and electronic publications; information, advisory and consulting services in relation to all of the aforementioned services, all of the foregoing services involving the healthcare and pharmaceutical industries
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  Design services, namely, graphic art, website and packaging design for others; computer services, namely, computer software consultation, design, development and hosting of websites for others, installation of computer software and updating computer software; product design and development in the field of packaged goods and other consumer products; editing services for computer programs, namely, updating of computer programs for third parties; art studio services, namely, visual design services in the nature of designing visual elements for online, broadcast, print, outdoor, and other communication media; industrial design services; design of packaging materials; graphic arts designing; interior design services; fashion design consulting services; architectural services; technical project studies, namely, engineering studies in the nature of technical project planning for new products; research and development of new products for others; development of online computer software systems in the field of graphic arts; design and development of market research tools in the nature of computer software; computer services, namely, creation of virtual and interactive images, namely, graphic art design services; software design and development, computer programming, computer programming services, and hosting of web sites of others on a computer server for a global computer network; information, research and consultancy services relating to all of the aforesaid services; provision of information relating to the aforesaid; design and development of computer software; updating and maintenance of computer software; installation of computer software and computer programs; development of on-line computer software systems for the storage of electronic data; rental of computer software; hosting websites on the Internet; services of an application service provider, namely, installation, electronic storage, rental, and maintenance of computer application software that allows users to play and program music and entertainment-related audio, video, text and other multimedia content; electronic computerized data storage services; electronic data storage services; graphic art design for others; all of the foregoing services involving the healthcare and pharmaceutical industries
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.




The owner's/holder's proposed attorney information: Jeffrey C. Katz. Other appointed attorneys are all of the other attorneys of Davis & Gilbert LLP. Jeffrey C. Katz of Davis & Gilbert LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      1740 Broadway
      New York, New York 10019
      United States
      212-468-4800(phone)
      212-468-4888(fax)
      jkatz@dglaw.com
The docket/reference number is 9280-0755-0.
Jeffrey C. Katz submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Jeffrey C. Katz

PRIMARY EMAIL FOR CORRESPONDENCE: jkatz@dglaw.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): chinton@dglaw.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $825 has been submitted with the application, representing payment for 3 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Paul S Stasiulis/   Date: 10/06/2020
Signatory's Name: Paul Stasiulis
Signatory's Position: VP - Tax Counsel
Payment Sale Number: 90238334
Payment Accounting Date: 10/06/2020

Serial Number: 90238334
Internet Transmission Date: Tue Oct 06 17:23:25 ET 2020
TEAS Stamp: USPTO/BAS-XX.XXX.X.XXX-20201006172325480
759-90238334-7504de8ae3da32d30a13918ce39
8affbfc996a9fe87ad13efc84d7946fc5ea27-DA
-23259148-20201006111051190857