Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90221407

Filing Date: 09/29/2020

To the Commissioner for Trademarks:

MARK: OKAY (stylized and/or with design, see mark)
The literal element of the mark consists of OKAY. The applicant is not claiming color as a feature of the mark. The mark consists of the letters OKAY in stylized font. The letters OK appear above the letters AY.
The applicant, EGO & ID, LLC, a limited liability company legally organized under the laws of Delaware, having an address of
      540 W. Madison Street
      Chicago, Illinois 60661
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Downloadable mobile applications for psychology-based situational coaching to individuals, through the use of audio clips, videos, journaling, habit tracking, feedback, data visualization and reports; Downloadable computer application software for mobile phones, portable media players and handheld computer tablets, namely, software for journaling, tracking, recording and documenting daily thoughts and thinking habits for the purpose of guiding users through various life challenges
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 038:  Providing on-line electronic bulletin boards and messaging services for transmission of messages among users concerning personal goals and achievement
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  Providing a website featuring non-downloadable audio recordings in the field of mindfulness to achieve personal and professional goals; Providing on-line non-downloadable videos featuring assessments in the field of self-understanding and building relationships; Entertainment and educational services, namely, providing a website featuring non-downloadable articles and interactive educational assessments in the fields of psychology, self-improvement and wellness; Providing a website featuring non-downloadable videos, audio recording clips, articles featuring data visualization and articles in the fields of psychology, health and wellness
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 044:  Providing wellness services, namely, personal assessments, personalized routines, maintenance schedules, and counseling
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 045:  Providing information in the field of personal development, namely, improving oneself through achievement of timely and challenging goals
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.




The owner's/holder's proposed attorney information: Melody Ashby. Other appointed attorneys are Tricia Meyer. Melody Ashby of Meyer Law, Ltd., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      20 W. Kinzie Street, 17th Floor
      Chicago, Illinois 60654
      United States
      312-957-6997 x102(phone)
      melody@meetmeyerlaw.com

Melody Ashby submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Melody Ashby

PRIMARY EMAIL FOR CORRESPONDENCE: melody@meetmeyerlaw.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): tricia@meetmeyerlaw.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $1375 has been submitted with the application, representing payment for 5 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Melody Ashby/   Date: 09/29/2020
Signatory's Name: Melody Ashby
Signatory's Position: Attorney of Record, Illinois Bar Member
Payment Sale Number: 90221407
Payment Accounting Date: 09/29/2020

Serial Number: 90221407
Internet Transmission Date: Tue Sep 29 12:32:01 ET 2020
TEAS Stamp: USPTO/BAS-XXXX:XXX:XXXX:XX:XXXX:XXXX:XXX
X:XXXX-20200929123201427877-90221407-750
6032ef9d4766fe7a41be755eeba7a5110d8bfd09
c1d8e92dafc6e5b4d266945-CC-32000056-2020
0929122739790310