Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of the word FORTÉ in stylized font.
PIXEL COUNT ACCEPTABLE
YES
PIXEL COUNT
931 x 488
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Walmart Apollo, LLC
*MAILING ADDRESS
702 SW 8th Street, MS 0215
*CITY
Bentonville
*STATE
(Required for U.S. applicants)
Arkansas
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
72716
*EMAIL ADDRESS
XXXX
LEGAL ENTITY INFORMATION
TYPE
limited liability company
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY WHERE LEGALLY ORGANIZED
Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
009
*IDENTIFICATION
Downloadable computer software for retail store inventory management
FILING BASIS
SECTION 1(b)
INTERNATIONAL CLASS
035
*IDENTIFICATION
Analysis of market research data and statistics; Market research and business analyses; Marketing services, namely, conducting consumer
tracking behavior research and consumer trend analysis; Analyzing and compiling business data for managing retail data metrics, consumer purchasing data, consumer omnichannel shopping behavior and
consumer survey creation, distribution, and data collection; Business monitoring services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales,
operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses and market trends and actions; all of
the foregoing in the field of retail stores and shopping industry
FILING BASIS
SECTION 1(b)
INTERNATIONAL CLASS
042
*IDENTIFICATION
Providing temporary use of online, non-downloadable software to manage, track, analyze, collect and report on data from respondents in the
field of market research; Software as a service (SaaS), namely, hosting computer software for retailers and suppliers to conduct market research and analyze and manage consumer purchasing data and
retail market intelligence data; Providing software as a service (SaaS), namely, hosting computer software for managing retail data metrics, consumer purchasing data, consumer omnichannel shopping
behavior, and survey creation, distribution, and data collection
FILING BASIS
SECTION 1(b)
ATTORNEY INFORMATION
NAME
Holly M. Lar
ATTORNEY DOCKET NUMBER
81413764
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
STREET
702 SW 8th Street, MS 0215
CITY
Bentonville
STATE
Arkansas
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
ZIP/POSTAL CODE
72716
EMAIL ADDRESS
ustm@walmartlegal.com
OTHER APPOINTED ATTORNEY
Danica Acosta, W. LaNelle Owens
CORRESPONDENCE INFORMATION
NAME
Holly M. Lar
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE
ustm@walmartlegal.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES)
dsdocketuswmt@dinsmore.com
FEE INFORMATION
APPLICATION FILING OPTION
TEAS Standard
NUMBER OF CLASSES
3
APPLICATION FOR REGISTRATION PER CLASS
275
*TOTAL FEES DUE
825
*TOTAL FEES PAID
825
SIGNATURE INFORMATION
SIGNATURE
/HollyMLar/
SIGNATORY'S NAME
Holly M. Lar
SIGNATORY'S POSITION
Attorney of Record, Arkansas Bar Member
SIGNATORY'S PHONE NUMBER
479-204-5424
DATE SIGNED
09/11/2020
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:90174768
Filing Date:09/11/2020
To the Commissioner for Trademarks:
MARK: FORTÉ (stylized and/or with design, see mark)
The literal element of the mark consists of FORTÉ. The mark consists of the word FORTÉ in stylized font.
The applicant, Walmart Apollo, LLC, a limited liability company legally organized under the laws of Delaware, having an address of
702 SW 8th Street, MS 0215
Bentonville, Arkansas 72716
United States
XXXX
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 009: Downloadable computer software for retail store inventory management
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
International Class 035: Analysis of market research data and statistics; Market research and business analyses; Marketing services, namely, conducting consumer tracking behavior research and
consumer trend analysis; Analyzing and compiling business data for managing retail data metrics, consumer purchasing data, consumer omnichannel shopping behavior and consumer survey creation,
distribution, and data collection; Business monitoring services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design,
particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses and market trends and actions; all of the foregoing in the field of
retail stores and shopping industry
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
International Class 042: Providing temporary use of online, non-downloadable software to manage, track, analyze, collect and report on data from respondents in the field of market research;
Software as a service (SaaS), namely, hosting computer software for retailers and suppliers to conduct market research and analyze and manage consumer purchasing data and retail market intelligence
data; Providing software as a service (SaaS), namely, hosting computer software for managing retail data metrics, consumer purchasing data, consumer omnichannel shopping behavior, and survey
creation, distribution, and data collection
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The owner's/holder's proposed attorney information: Holly M. Lar. Other appointed attorneys are Danica Acosta, W. LaNelle Owens. Holly M. Lar, is a member of the XX bar, admitted to the bar in
XXXX, bar membership no. XXX, and the attorney(s) is located at
702 SW 8th Street, MS 0215
Bentonville, Arkansas 72716
United States
ustm@walmartlegal.com
The docket/reference number is 81413764.
Holly M. Lar submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed,
and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $825 has been submitted with the application, representing payment for 3 class(es).
Declaration
Declaration Signature
Signature: /HollyMLar/ Date: 09/11/2020
Signatory's Name: Holly M. Lar
Signatory's Position: Attorney of Record, Arkansas Bar Member
Payment Sale Number: 90174768
Payment Accounting Date: 09/11/2020
Serial Number: 90174768
Internet Transmission Date: Fri Sep 11 14:59:25 ET 2020
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XXX-20200911145925
894560-90174768-750b5b6e062cf8539c6a893a
f2a4db577f82d1f83766a9d724fbac68341a936d
95-DA-59256954-20200911140850617542