Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90159806

Filing Date: 09/04/2020

To the Commissioner for Trademarks:

MARK: MODEL LAB (Standard Characters, see mark)
The literal element of the mark consists of MODEL LAB. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Dunnhumby Limited, a private limited company legally organized under the laws of United Kingdom, having an address of
      184 Shepherds Bush Road
      London W67NL
      United Kingdom
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Downloadable computer operating software; downloadable communication software for providing access to the Internet; downloadable computer application software for database management; computer programs, recorded, for database management; downloadable graphical user interface software; downloadable computer programs for network management; computer software platforms, downloadable, for database management; downloadable data compression software; downloadable computer software applications, namely, software for use in processing, manipulating, retrieving, analysing, searching, compiling, indexing and organizing market data allowing the analysis of customer transactions, customer behaviour, customer attitudes and customer trends; downloadable computer software for analysing and processing market information; downloadable computer software to enable searching of data; downloadable computer programmes for data processing; downloadable computer software for the construction and generation of reports relating to customer transactions, customer behaviour, customer attitudes, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, retail layout, product costing, product pricing, communication strategies, personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; downloadable computer software for analysing web site, on-line and off-line data to aid media targeting and the personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; encoded fidelity cards; downloadable educational resources, namely, downloadable publications in the fields of customer transactions, customer behaviour, customer attitudes, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, retail layout, product costing, product pricing, communication strategies, personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; market prediction software; downloadable software for evaluating customer behaviour in online shops; downloadable electronic reports in the fields of customer transactions, customer behaviour, customer attitudes, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, retail layout, product costing, product pricing, communication strategies, personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; downloadable software for generating reports
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 035:  Advertising services, namely, promoting the brands, goods and services of others; business management; business administration; providing office functions; business management consultancy services; business management services; business management assistance; business research services, namely, providing analysis of retail data; publicity and sales promotion services; strategic business consultancy; market research services; marketing consultancy services; business data analysis of customer transactions and customer behaviour; analysis of web site, on-line and off-line data to aid media targeting and the personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; compilation and systemisation of information into computer databases; maintenance and updating of data in computer databases; data retrieval services; business data analysis services; data processing services; computerised point-of-sale data collection services; collection of information for market research; business research services in the field of marketing, sales, customer behaviour and customer trends; business advice relating to retailing, marketing, advertising, promotion, product ranging and recommendations, retail layout, product costing and pricing and communication strategies; collection and analysis of customer loyalty data, electronic point of sale data and product costing and product pricing data; advising businesses in relation to the operation of customer loyalty programmes, and sales and promotional incentive schemes; organising, operating and managing customer loyalty programmes and sales and promotional incentive schemes; organising and arranging competitions for advertising, marketing and business purposes; organising and arranging trade fairs for business and promotional purposes; direct mail advertising services; programmatic advertising; business data analysis; analysis of market research data and statistics; provision of market research information; market analysis services; consumer marketing research and consulting relating thereto; business analysis of company behaviour; analysis of consumer behaviour; company response analysis, namely, public relations consultancy; consumer response analysis, namely, public relations consultancy; analysis of company attitudes; analysis of consumer attitudes; strategic business and marketing consultancy; market research data analysis; pricing analysis; price comparison services; consultations relating to business promotion; sales promotion services for third parties; administration of sales promotion incentive programs; customer relationship management; administration of the business affairs of retail stores; market research by means of a computer database; data collection services; providing market analysis reports; statistical analysis and reporting services for business purposes; measuring in store sales and optimising Return On Advertising Spend (ROAS); information, advisory and consultancy services relating to all the aforesaid services
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 036:  Financial affairs and monetary affairs, namely, financial information, management and analysis services; financial asset management; investment advice; investment management; investment consultancy; private debt investment services; financing services; financial consultancy; financial planning services; financial analysis services; financial appraisals; financial valuations; financial investment asset management; capital investment advice; fund investment services; arranging of investments; managing of investments; financial investment research services; management of investment portfolios; financial management of risk capital, investment capital and development capital; financial lending; loan financing; corporate financing services; asset-based financing; raising of capital for others; venture capital services, namely, providing financing to emerging and start-up companies; private equity fund investment services; computerised financial data services; financial data analysis; preparation and analysis of financial reports; issuing tokens of value in relation to customer loyalty schemes; information, consultancy and advisory services relating to the aforesaid
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 038:  Leasing of telecommunication apparatus; broadcast transmission by satellite; providing user access to computer programmes in data networks; telecommunications and peer-to-peer network computer services, namely, electronic transmission of images, audio-visual and video content, photographs, videos, data, text, messages, advertisements, media advertising communications and information; provision of on-line communications services; transmission of information by data communications for assisting decision making; electronic transmission of messages and data; streaming of data; provision of internet access services; providing access to databases; electronic transmission of data; communication services, namely, transmission of voice, audio, visual images and data by telecommunications networks, wireless communication networks, the Internet, information services networks and data networks; providing access to data in computer networks; providing access to weblogs; providing user access to computer programmes in data networks; providing user access to portals on the Internet; providing user access to information on the Internet; provision of access to data or documents stored electronically in central files for remote consultation; information, advisory and consultancy services relating to all the aforesaid services
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  Scientific and technological services, namely, research and design in the field of marketing, sales, customer behaviour, customer trends, retailing and marketing, advertising, promotion, product ranging, retail layout, product costing and pricing and communication strategies; industrial analysis and research services in the field of marketing, sales, customer behaviour, customer trends, retailing and marketing, advertising, promotion, product ranging, retail layout, product costing and pricing and communication strategies; design and development of computer hardware and software; computer programming; professional advisory and consultancy services relating to computers and computer software; computer interface design services; designing and creating web sites for others; graphic design services; providing temporary use of non-downloadable computer software to allow access to databases; providing temporary use of non-downloadable computer software for use in processing, manipulating, retrieving, analysing, searching, compiling, indexing and organizing data; providing temporary use of non-downloadable computer software for use in processing, manipulating, retrieving, analysing, searching, compiling, indexing and organizing market data allowing the analysis of customer transactions, customer behaviour, customer attitudes and customer trends; providing temporary use of non-downloadable computer software to analyse web site, on-line and off-line data to aid media targeting and the personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; providing temporary use of non-downloadable computer software for the construction and generation of reports; providing temporary use of non-downloadable computer software for the construction and generation of reports relating to customer transactions, customer behaviour, customer attitudes, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, retail layout, product costing, product pricing, communication strategies, personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; conversion of data or documents from physical to electronic media; research and development of new products for others; design and development of computer software systems; design of computer and on-line databases; technical support, namely, providing backup computer programs and facilities; expert consultancy services in connection with computing networks; electronic data storage; design services, corporate image design, packaging and product design; designing, creating, hosting and maintaining web sites; programming of software for evaluating customer behaviour in online shops; computer programming services for commercial analysis and reporting; software as a service (SAAS); software as a service (SAAS) for use in processing, manipulating, retrieving, analysing, searching, compiling, indexing and organizing market data allowing the analysis of customer transactions, customer behaviour, customer attitudes and customer trends; software as a service (SAAS) to analyse web site, on-line and off-line data to aid media targeting and the personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; software as a service (SAAS) for the construction and generation of reports relating to customer transactions, customer behaviour, customer attitudes, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, retail layout, product costing, product pricing, communication strategies, personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; information, advisory and consultancy services relating to all the aforesaid services
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Rebecca Younger McCurry. Other appointed attorneys are all other attorneys with the firm. Rebecca Younger McCurry of Pirkey Barber PLLC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      1801 East 6th Street, Suite 300
      Austin, Texas 78702
      United States
      512-322-5200(phone)
      tmcentral@pirkeybarber.com
The docket/reference number is STOB319US.
Rebecca Younger McCurry submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Rebecca Younger McCurry

PRIMARY EMAIL FOR CORRESPONDENCE: tmcentral@pirkeybarber.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): rmccurry@pirkeybarber.com; flau@pirkeybarber.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $1375 has been submitted with the application, representing payment for 5 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: Not Provided    Date: Not Provided
Signatory's Name: Not Provided
Signatory's Position: Not Provided
Payment Sale Number: 90159806
Payment Accounting Date: 09/04/2020

Serial Number: 90159806
Internet Transmission Date: Fri Sep 04 12:42:27 ET 2020
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XX-202009041242278
19478-90159806-750c6ffc4c54ef561cec55281
553d2225ca91f2c8366b3c411ca9368bc33cf1ba
2-CC-42263533-20200904122736979603