GOOD CHOICES GOOD & SMART SMART PRICES
Dollar General Corporation
The mark consists of an elongated rectangle of solid color with rounded corners, with the horizontal midpoint of the rectangle expanding at the top and bottom in an arc; the shape also contains two lines inside of it that follow the top and bottom perimeters, respectively, of the shape; the words "GOOD & SMART" are contained inside the shape, with the ampersand having a stylized leaf attached to it; the words "GOOD CHOICES" appear above the shape, following the curve of the upper-central arc, and the words "SMART PRICES" appear below the shape, following the curve of the lower-central arc.
Mark For: GOOD CHOICES GOOD & SMART SMART PRICES® trademark registration is intended to cover the categories of
| Research |
OneLook
Acronym Finder
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| Serial Number | 90148750 |
| Registration Number | 6512871 |
| Mark Literal Elements | GOOD CHOICES GOOD & SMART SMART PRICES |
| Mark Drawing Type | - |
| Mark Type | TRADEMARK |
| Standard Character Claim | No |
| Register | PRINCIPAL |
| Current Location | NEW APPLICATION PROCESSING 2020-09-03 |
| Basis | 1(b) |
| Class Status | ACTIVE |
| Primary US Classes |
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| Primary International Class |
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| Filed Use | No |
| Current Use | No |
| Intent To Use | Yes |
| Filed ITU | Yes |
| 44D Filed | No |
| 44E Current | No |
| 66A Current | No |
| Current Basis | No |
| No Basis | No |
| Attorney Name | Lee R. Dickinson |
| Attorney Docket Number | 1900.003 |
Timeline
| 2020-08-31 | Application Filed |
| 2020-09-03 | Location: NEW APPLICATION PROCESSING |
| 2020-09-03 | Status: Live/Pending |
| 2020-09-03 | Status: New application will be assigned to an examining attorney approximately 3 months after filing date. |
| 2020-09-03 | Transaction Date |
| 2021-10-05 | Trademark Registered |
Trademark Parties (Applicants & Owners)
| Party: |  Dollar General Corporation |
| Address | 100 Mission Ridge Goodlettsville, TENNESSEE UNITED STATES 37072 |
| Legal Entity Type | Corporation |
| Legal Entity State | TENNESSEE |
Documents
 Application | APPLICATION/XML,IMAGE/JPEG | 2020-08-31 |
 Drawing | IMAGE/JPEG | 2020-08-31 |
Design Search Codes
| 050325 | Leaf, single; Other leaves |
| 241714 | Ampersands (&); At symbol (@); Brackets, punctuation; Commas; Diacritical marks; Exclamation points (!¡); Punctuation marks; Question marks (?) |
| 261102 | Plain single line rectangles; Rectangles (single line) |
| 261121 | Rectangles that are completely or partially shaded |
| 261701 | Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s) |
| 261705 | Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal |
| 261709 | Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved |
Attorney of Record
Good, Services, and Codes
IC 005. US 006 018 044 046 051 052. G & S: Nutritionally fortified supplements in the form of beverages; whey protein supplements
IC 021. US 002 013 023 029 030 033 040 050. G & S: Compostable and biodegradable plates and bowls
IC 029. US 046. G & S: Canned vegetables; frozen fruits; soups
IC 030. US 046. G & S: Natural sweeteners
| International Codes: | 5 |
| U.S. Codes: | 006,018,044,046,051,052 |
| International Codes: | 21 |
| U.S. Codes: | 002,013,023,029,030,033,040,050 |
| International Codes: | 29 |
| U.S. Codes: | 046 |
| International Codes: | 30 |
| U.S. Codes: | 046 |
| Type Code | Type |
|---|---|
| DM0000 | The mark consists of an elongated rectangle of solid color with rounded corners, with the horizontal midpoint of the rectangle expanding at the top and bottom in an arc; the shape also contains two lines inside of it that follow the top and bottom perimeters, respectively, of the shape; the words "GOOD & SMART" are contained inside the shape, with the ampersand having a stylized leaf attached to it; the words "GOOD CHOICES" appear above the shape, following the curve of the upper-central arc, and the words "SMART PRICES" appear below the shape, following the curve of the lower-central arc. |
| DM0000 | The mark consists of an elongated rectangle of solid color with rounded corners, with the horizontal midpoint of the rectangle expanding at the top and bottom in an arc; the shape also contains two lines inside of it that follow the top and bottom perimeters, respectively, of the shape; the words "GOOD & SMART" are contained inside the shape, with the ampersand having a stylized leaf attached to it; the words "GOOD CHOICES" appear above the shape, following the curve of the upper-central arc, and the words "SMART PRICES" appear below the shape, following the curve of the lower-central arc. |
Trademark Filing History
| Description | Date | Proceeding Number |
|---|---|---|
| NEW APPLICATION ENTERED IN TRAM | 2020-09-03 |
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