TEAS Plus New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 90133828

Filing Date: 08/24/2020

To the Commissioner for Trademarks:

MARK: SWAN SOAP (Standard Characters, see mark)
The literal element of the mark consists of SWAN SOAP. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Brand Squared LLC, DBA Brand Squared Licensing LLC, a limited liability company legally organized under the laws of New York, having an address of
      77 Sands
      77 Sands, Ninth Floor
      Brooklyn, New York 11201
      United States
      917-770-4316(phone)
      XXXX
Domiciled at: XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 003:  3-in-1 hair shampoos; 3-in-1 organic non-medicated soap bars for use as soap, shampoo and conditioner; Baby powder; Baby powders; Bar soap; Body wash; Detergent soap; Dishwasher powder; Liquid soaps for laundry; Liquid bath soaps; Lotions for face and body care; Shampoo-conditioners; Shampoos; Shampoos for animals; Shampoos for babies; Shampoos for pets; Soap for brightening textile; Soap for foot perspiration; Soap powder; Antiperspirant soap; Automatic dishwashing detergents; Baby lotion; Baby shampoo; Baby hand soap; Bath lotion; Bath soaps; Bath soaps in liquid, solid or gel form; Bathing lotions; Beauty lotions; Beauty soap; Body lotion; Body lotions; Body cream soap; Cakes of soap; Cakes of non-medicated soap; Cakes of toilet soap; Cloths impregnated with a detergent for cleaning; Commercial dishwashing detergent; Cosmetic soaps; Cream soaps; Dish detergents; Dishwasher detergents; Dishwashing detergents; Dry shampoos; Drying agents for dishwashing machines; Face and body lotions; Facial lotion; Hair lotion; Hair shampoo; Hair shampoos and conditioners; Hair care lotions; Hair rinses; Hand lotions; Laundry detergent; Laundry detergents; Laundry soap; Laundry balls containing laundry detergent; Laundry sheets impregnated with detergent; Liquid laundry detergents; Natural soap bars; Naturally handmade non-medicated soap bars; Non-medicated liquid soap; Non-medicated bar soap; Non-medicated bath soap; Non-medicated bath soaps in liquid, solid or gel form; Non-medicated cosmetic soap; Non-medicated dandruff shampoo; Non-medicated hand soaps; Organic soap bars; Perfumed soap; Perfumed soaps; Pet shampoos; Powder laundry detergents; Pre-moistened towelettes impregnated with a detergent for cleaning; Rinse agents for dishwashing machines; Scent eliminating laundry detergent for use associated with hunting and outdoor recreation; Shaving lotion; Shaving soap; Skin lotion; Skin lotions; Skin soap; Skin and body topical lotions, creams and oils for cosmetic use; Skin cleansing lotion; Toilet soaps; Toilet bowl detergents
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).


Disclaimer
No claim is made to the exclusive right to use SWAN SOAP apart from the mark as shown.

Name(s), Portrait(s), Signature(s) of individual(s)
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.

Use of the mark in another form
The mark was first used anywhere in a different form other than that sought to be registered at least as early as 01/01/1940, and in commerce at least as early as 01/01/1941.

Miscellaneous Statement
Swan was a brand of soap introduced by the Lever Brothers Company in 1941.Swan was advertised as a soap that could be used in the kitchen as a hand soap or in the bathroom to bathe the baby. Swan, like Ivory, was a floating soap, but Lever had developed and patented a new manufacturing method that both streamlined the process and resulted in a finer product more like milled soap. A typical advertisement boasted that Swan was "the white floating soap that's purer than the finest castiles." Lever Brothers used the Swan brand name to sponsor several radio programs, notably The George Burns and Gracie Allen Show (1941-1945), Joanie's Tea Room (1945-1947), The Bob Hope Show (1948-1949), and My Friend Irma (1947-1951). Swan's print ads were colorful works of art, and often featured children, babies, soapsuds and, of course, a swan. Some people had the Swan soap ad prints displayed on their wall at home. In 1972, Gladys Young sued the manufacturer of Swan liquid dishwashing detergent, Lever Brothers, and the manufacturer's insurer for damages because of skin irritation allegedly caused by her use of the product between 1968-70. She testified that a week or two after she started using Swan, The detergent dried out her fingers and they began to itch around the nails. When her nails began to recede within two or three months, Mrs. Young reflected upon the cause and theorized that the change to Swan could have been responsible for the condition. The district court dismissed her suit after a trial on the merits on September 26, 1973. However, publicity from the trial hurt sales and Swan Detergent was discontinued by 1974. A trademark application for Swann Soap was commenced on April 4, 2019 and abandoned on December 23, 2019.

Original PDF file:
MIS-7222949165-2020082419 1814974938_._Swann_Soap_c o_2019_trademark_applicat ion.pdf
Converted PDF file(s) (1 page)
Miscellaneous File1

For informational purposes only, applicant's website address is: brandsquaredlicensing.com

The applicant's current Correspondence Information:

Brand Squared LLC

PRIMARY EMAIL FOR CORRESPONDENCE: mdresner@bsquaredlicensing.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): hsrosenthal@bsquaredlicensing.com The docket/reference number is SwanSoap123. Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $225 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Michael Dresner/   Date: 08/24/2020
Signatory's Name: Michael Dresner
Signatory's Position: Partner
Signatory's Phone Number: 917-770-4316
Payment Sale Number: 90133828
Payment Accounting Date: 08/24/2020

Serial Number: 90133828
Internet Transmission Date: Mon Aug 24 19:46:49 ET 2020
TEAS Stamp: USPTO/FTK-XX.XXX.XX.XXX-2020082419464986
0403-90133828-740445535b6f549cac24d99dde
19a214beeef9ed7126b4659326db77369667f53e
0-CC-46487104-20200824191814974938