Response to Office Action

ATLAS

Applied Medical Technology, Inc.

Response to Office Action

PTO- 1957
Approved for use through 11/30/2023. OMB 0651-0050
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Response to Office Action


The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 90117210
LAW OFFICE ASSIGNED LAW OFFICE 122
MARK SECTION
MARK mark
LITERAL ELEMENT ATLAS
STANDARD CHARACTERS YES
USPTO-GENERATED IMAGE YES
MARK STATEMENT The mark consists of standard characters, without claim to any particular font style, size or color.
ARGUMENT(S)
The proposed mark ATLAS for medical device and surgical instrument for suturing purposes and medical device for creating U-shaped stitch for surgical purposes has been rejected due to a likelihood of confusion with the registrant's mark ATLAS for catheters and parts and fittings thereof. For at least the following reasons, Applicant respectfully disagrees. Despite the similarity of the marks and that the goods both are for medical use, the goods themselves are used for different purposes, different procedures and are entirely unrelated to each other. Applicant's goods are for a specific type of surgical instrument and medical device for suturing, such as for making a U-shaped stitch during a surgical procedure. The registrant's catheter goods and parts and fittings thereof bear no similarity in terms of use, purpose, function or treatment. Further, the purchasers of the applicant's and registrant's goods are highly trained, medical professionals. Due to their extensive knowledge and experience in the medical field and with medical equipment, these purchasers have a level of sophistication above and beyond an ordinary consumer. These medical goods and surgical instruments are not marketed to or purchased by an ordinary consumer. Rather, highly trained, medical professionals are the actual purchasers of these medical goods. The Federal Circuit in Electronic Design & Sales, Inc. v. Electronic Data Systems Corp., 954 F.2d 713 (Fed. Cir. 1992) supports this distinction as it held that a likelihood of confusion had to be shown to exist in the relevant customer or purchaser. The Court stated that "this is especially true, where, as here, the applicant's goods are specifically different and noncompetitive" (Id. at 716). To provide some background of the EDS case, the Appellant's mark E.D.S. (stylized) for battery chargers and power supplies was opposed and registration was denied in view of Appellee's registered mark EDS for computer programming services including design, implementation and management of electronic data processing programs and telecommunication services. The Appellee-registrant was selling its services to mostly large corporations in the medical, automotive, merchandising and other fields. The Appellant began as a sole proprietor designing custom power supplies for others; and after about six years, he was making and selling his own battery charges and power supplies with the applied-for mark. Within about the next eight years, both parties were selling to large corporations in the automotive, merchandising and communications fields - two of which were the same corporations. The Board agreed with the registrant and refused registration of the E.D.S. (stylized) mark because "the applicant's goods are sufficiently related [to opposer's services] and would likely be encountered by some of the same persons so that confusion is likely." Upon reversing the Board's decision on Appeal, the Court emphasized that for determining a likelihood of confusion, "'relevant persons' is not always limited to purchasers, past or future... and that the essential inquiry... is whether there is a likelihood of confusion among actual and potential purchasers." In addition, the Court stated that "the mere purchase of the goods and services of both parties by the same institution does not by itself establish similarity of trade channels or overlap of customers." It further expressed that modes and channels of advertising are also important factors to consider when identifying the relevant persons. In the present case, due to this level of sophistication among the actual purchasers, there would be no likelihood of confusion between the applicant's medical device/surgical instrument goods used for suturing and U-shaped stitching purposes and the registrant's catheters and related parts and fittings. The goods are entirely unrelated, and to the highly trained, sophisticated medical professionals who are actually purchasing them, the sources of the goods would not be confused because they would understand and readily distinguish the name of a medical device/surgical instrument for suturing/stitching purchases from the name of catheter goods and related parts/fittings. For these reasons, applicant respectfully requests withdrawal of the rejection. The examining attorney may contact the undersigned representative as needed by phone or email dcorpus@pearne.com.
CORRESPONDENCE INFORMATION (current)
NAME DEBORAH L. CORPUS
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE tmdocket@pearne.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) dcorpus@pearne.com
DOCKET/REFERENCE NUMBER AMT-63126
CORRESPONDENCE INFORMATION (proposed)
NAME Deborah L. Corpus
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE tmdocket@pearne.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) dcorpus@pearne.com
DOCKET/REFERENCE NUMBER AMT-63126
SIGNATURE SECTION
RESPONSE SIGNATURE /deborahlcorpus/
SIGNATORY'S NAME Deborah L. Corpus
SIGNATORY'S POSITION Attorney of record
SIGNATORY'S PHONE NUMBER 216-579-1700
DATE SIGNED 01/31/2021
ROLE OF AUTHORIZED SIGNATORY Authorized U.S.-Licensed Attorney
SIGNATURE METHOD Signed directly within the form
FILING INFORMATION SECTION
SUBMIT DATE Sun Jan 31 23:28:14 ET 2021
TEAS STAMP USPTO/ROA-XXX.XX.XXX.XX-2
0210131232814299711-90117
210-7605d2db934d62449bcd2
2b59b92a390fa697a2c568d98
19af7222399ca285a3-N/A-N/
A-20210131231712311845



PTO- 1957
Approved for use through 11/30/2023. OMB 0651-0050
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Response to Office Action


To the Commissioner for Trademarks:

Application serial no. 90117210 ATLAS(Standard Characters, see http://uspto.report/TM/90117210/mark.png) has been amended as follows:

ARGUMENT(S)
In response to the substantive refusal(s), please note the following:

The proposed mark ATLAS for medical device and surgical instrument for suturing purposes and medical device for creating U-shaped stitch for surgical purposes has been rejected due to a likelihood of confusion with the registrant's mark ATLAS for catheters and parts and fittings thereof. For at least the following reasons, Applicant respectfully disagrees. Despite the similarity of the marks and that the goods both are for medical use, the goods themselves are used for different purposes, different procedures and are entirely unrelated to each other. Applicant's goods are for a specific type of surgical instrument and medical device for suturing, such as for making a U-shaped stitch during a surgical procedure. The registrant's catheter goods and parts and fittings thereof bear no similarity in terms of use, purpose, function or treatment. Further, the purchasers of the applicant's and registrant's goods are highly trained, medical professionals. Due to their extensive knowledge and experience in the medical field and with medical equipment, these purchasers have a level of sophistication above and beyond an ordinary consumer. These medical goods and surgical instruments are not marketed to or purchased by an ordinary consumer. Rather, highly trained, medical professionals are the actual purchasers of these medical goods. The Federal Circuit in Electronic Design & Sales, Inc. v. Electronic Data Systems Corp., 954 F.2d 713 (Fed. Cir. 1992) supports this distinction as it held that a likelihood of confusion had to be shown to exist in the relevant customer or purchaser. The Court stated that "this is especially true, where, as here, the applicant's goods are specifically different and noncompetitive" (Id. at 716). To provide some background of the EDS case, the Appellant's mark E.D.S. (stylized) for battery chargers and power supplies was opposed and registration was denied in view of Appellee's registered mark EDS for computer programming services including design, implementation and management of electronic data processing programs and telecommunication services. The Appellee-registrant was selling its services to mostly large corporations in the medical, automotive, merchandising and other fields. The Appellant began as a sole proprietor designing custom power supplies for others; and after about six years, he was making and selling his own battery charges and power supplies with the applied-for mark. Within about the next eight years, both parties were selling to large corporations in the automotive, merchandising and communications fields - two of which were the same corporations. The Board agreed with the registrant and refused registration of the E.D.S. (stylized) mark because "the applicant's goods are sufficiently related [to opposer's services] and would likely be encountered by some of the same persons so that confusion is likely." Upon reversing the Board's decision on Appeal, the Court emphasized that for determining a likelihood of confusion, "'relevant persons' is not always limited to purchasers, past or future... and that the essential inquiry... is whether there is a likelihood of confusion among actual and potential purchasers." In addition, the Court stated that "the mere purchase of the goods and services of both parties by the same institution does not by itself establish similarity of trade channels or overlap of customers." It further expressed that modes and channels of advertising are also important factors to consider when identifying the relevant persons. In the present case, due to this level of sophistication among the actual purchasers, there would be no likelihood of confusion between the applicant's medical device/surgical instrument goods used for suturing and U-shaped stitching purposes and the registrant's catheters and related parts and fittings. The goods are entirely unrelated, and to the highly trained, sophisticated medical professionals who are actually purchasing them, the sources of the goods would not be confused because they would understand and readily distinguish the name of a medical device/surgical instrument for suturing/stitching purchases from the name of catheter goods and related parts/fittings. For these reasons, applicant respectfully requests withdrawal of the rejection. The examining attorney may contact the undersigned representative as needed by phone or email dcorpus@pearne.com.
Correspondence Information (current):
      DEBORAH L. CORPUS
      PRIMARY EMAIL FOR CORRESPONDENCE: tmdocket@pearne.com
      SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): dcorpus@pearne.com

The docket/reference number is AMT-63126.
Correspondence Information (proposed):
      Deborah L. Corpus
      PRIMARY EMAIL FOR CORRESPONDENCE: tmdocket@pearne.com
      SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): dcorpus@pearne.com

The docket/reference number is AMT-63126.

Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the owner/holder and the owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

SIGNATURE(S)
Response Signature
Signature: /deborahlcorpus/     Date: 01/31/2021
Signatory's Name: Deborah L. Corpus
Signatory's Position: Attorney of record

Signatory's Phone Number: 216-579-1700 Signature method: Signed directly within the form

The signatory has confirmed that he/she is a U.S.-licensed attorney who is an active member in good standing of the bar of the highest court of a U.S. state (including the District of Columbia and any U.S. Commonwealth or territory); and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S.-licensed attorney not currently associated with his/her company/firm previously represented the owner/holder in this matter: the owner/holder has revoked their power of attorney by a signed revocation or substitute power of attorney with the USPTO; the USPTO has granted that attorney's withdrawal request; the owner/holder has filed a power of attorney appointing him/her in this matter; or the owner's/holder's appointed U.S.-licensed attorney has filed a power of attorney appointing him/her as an associate attorney in this matter.

Mailing Address:    DEBORAH L. CORPUS
   PEARNE & GORDON LLP
   
   1801 EAST 9TH STREET, SUITE 1200
   CLEVELAND, Ohio 44114
Mailing Address:    Deborah L. Corpus
   PEARNE & GORDON LLP
   1801 EAST 9TH STREET, SUITE 1200
   CLEVELAND, Ohio 44114
        
Serial Number: 90117210
Internet Transmission Date: Sun Jan 31 23:28:14 ET 2021
TEAS Stamp: USPTO/ROA-XXX.XX.XXX.XX-2021013123281429
9711-90117210-7605d2db934d62449bcd22b59b
92a390fa697a2c568d9819af7222399ca285a3-N
/A-N/A-20210131231712311845



uspto.report is an independent third-party trademark research tool that is not affiliated, endorsed, or sponsored by the United States Patent and Trademark Office (USPTO) or any other governmental organization. The information provided by uspto.report is based on publicly available data at the time of writing and is intended for informational purposes only.

While we strive to provide accurate and up-to-date information, we do not guarantee the accuracy, completeness, reliability, or suitability of the information displayed on this site. The use of this site is at your own risk. Any reliance you place on such information is therefore strictly at your own risk.

All official trademark data, including owner information, should be verified by visiting the official USPTO website at www.uspto.gov. This site is not intended to replace professional legal advice and should not be used as a substitute for consulting with a legal professional who is knowledgeable about trademark law.

© 2024 USPTO.report | Privacy Policy | Resources | RSS Feed of Trademarks | Trademark Filings Twitter Feed