CRUISE DRIVE CHANGE, NOT CARS.
GM Cruise Holdings LLC
The mark consists of the term "cruise" in larger font size over the words "drive change, not cars".
Mark For: CRUISE DRIVE CHANGE, NOT CARS.® trademark registration is intended to cover the category of
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| Serial Number | 90108985 |
| Registration Number | 1578880 |
| Mark Literal Elements | CRUISE DRIVE CHANGE, NOT CARS. |
| Mark Drawing Type | 5 - AN ILLUSTRATION DRAWING WITH WORD(S) /LETTER(S)/ NUMBER(S) INSTYLIZED FORM |
| Mark Type | SERVICE MARK |
| Standard Character Claim | No |
| Register | PRINCIPAL |
| Current Location | INTENT TO USE SECTION 2021-03-09 |
| Basis | 1(b) |
| Class Status | ACTIVE |
| Primary US Classes |
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| Primary International Class |
|
| Filed Use | No |
| Current Use | No |
| Intent To Use | Yes |
| Filed ITU | Yes |
| 44D Filed | No |
| 44E Current | No |
| 66A Current | No |
| Current Basis | No |
| No Basis | No |
| Attorney Name | Deborah L. Corpus |
| Attorney Docket Number | CRUS-63098 |
Timeline
| 2020-08-12 | Application Filed |
| 2020-08-15 | Location: NEW APPLICATION PROCESSING |
| 2020-08-15 | Status: Live/Pending |
| 2020-08-15 | Transaction Date |
| 2021-01-12 | Published |
| 2021-03-09 | Location: INTENT TO USE SECTION |
| 2021-03-09 | Status: Notice of Allowance (NOA) sent (issued) to the applicant. Applicant must file a Statement of Use or Extension Request within six |
Trademark Parties (Applicants & Owners)
| Party: |  GM Cruise Holdings LLC |
| Address | 1201 Bryant Street San Francisco, CALIFORNIA UNITED STATES 94103 |
| Legal Entity Type | Limited Liability Company |
| Legal Entity State | DELAWARE |
Documents
 Application | MULTI | 2020-08-12 |
 Drawing | JPEG | 2020-08-12 |
| XSearch Search Summary | XML | 2020-11-16 |
| XSearch Search Summary | XML | 2020-11-16 |
| Offc Action Outgoing | XML | 2020-11-18 |
| Response to Office Action | XML | 2020-11-30 |
| Amendment and Mail Process Complete | MULTI | 2020-12-02 |
| TRAM Snapshot of App at Pub for Oppostn | MULTI | 2020-12-05 |
| Notice of Publication | XML | 2020-12-23 |
| Notification Of Notice of Publication | XML | 2020-12-23 |
| OG Publication Confirmation | APPLICATION/XML | 2021-01-12 |
| Notice of Allowance | APPLICATION/XML | 2021-03-09 |
Attorney of Record
Good, Services, and Codes
IC 035. US 100 101 102. G & S: Promoting public awareness of autonomous self-driving vehicle technology and self-driving vehicles
| International Codes: | 35 |
| U.S. Codes: | 100,101,102 |
| Type Code | Type |
|---|---|
| DM0000 | The mark consists of the term "cruise" in larger font size over the words "drive change, not cars.". |
Trademark Filing History
| Description | Date | Proceeding Number |
|---|---|---|
| NOA E-MAILED - SOU REQUIRED FROM APPLICANT | 2021-03-09 | |
| PUBLISHED FOR OPPOSITION | 2021-01-12 | |
| OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | 2021-01-12 | |
| NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | 2020-12-23 | |
| APPROVED FOR PUB - PRINCIPAL REGISTER | 2020-12-04 | |
| TEAS/EMAIL CORRESPONDENCE ENTERED | 2020-12-01 | 88889 |
| TEAS RESPONSE TO OFFICE ACTION RECEIVED | 2020-11-30 | |
| CORRESPONDENCE RECEIVED IN LAW OFFICE | 2020-11-30 | 88889 |
| NOTIFICATION OF NON-FINAL ACTION E-MAILED | 2020-11-18 | 6325 |
| NON-FINAL ACTION WRITTEN | 2020-11-18 | 77299 |
| NON-FINAL ACTION E-MAILED | 2020-11-18 | 6325 |
| ASSIGNED TO EXAMINER | 2020-11-16 | 77299 |
| NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM | 2020-09-14 | |
| NEW APPLICATION ENTERED IN TRAM | 2020-08-15 |
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