Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90081308

Filing Date: 07/29/2020

To the Commissioner for Trademarks:

MARK: ADVENTURE CLUB (Standard Characters, see mark)
The literal element of the mark consists of ADVENTURE CLUB. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Maverik, Inc., a corporation of Utah, having an address of
      185 South State Street, Suite 800
      Salt Lake City, Utah 84111
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Loyalty rewards cards; Consumer rewards cards; Magnetically encoded loyalty rewards cards;

In International Class 009, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 07/31/2015, and first used in commerce at least as early as 07/31/2015, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Images of loyalty cards.
JPG file(s):
Specimen File1
Specimen File2
Specimen File3
Original PDF file:
SPE0-75169172183-20200729 162629729839_._21067.13_A DVENTURE_CLUB_Specimen_20 14.pdf
Converted PDF file(s) (1 page)
Specimen File1

International Class 035:  Issuing loyalty rewards cards; Providing consumer reward cards; Providing consumer rewards programs; Providing frequent buyer rewards programs; Providing incentive rewards programs for the purpose of promoting and rewarding loyalty; Arranging and conducting incentive reward programs to promote the sale of gasoline and food; Providing incentive award programs for customers for the purpose of promoting and rewarding loyalty; Issuing magnetically encoded loyalty reward cards for use in connection with transactions by customers;

In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 07/31/2015, and first used in commerce at least as early as 07/31/2015, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Images of loyalty cards; image of website describing frequent buyer rewards program.
JPG file(s):
Specimen File1
Specimen File2
Specimen File3
Original PDF file:
SPE0-1-75169172183-202007 29162629729839_._21067.13 _ADVENTURE_CLUB_Specimen_ 2014.pdf
Converted PDF file(s) (1 page)
Specimen File1
Original PDF file:
SPE0-1-75169172183-202007 29162629729839_._2020_Adv enture_Club.pdf
Converted PDF file(s) (5 pages)
Specimen File1
Specimen File2
Specimen File3
Specimen File4
Specimen File5



The owner's/holder's proposed attorney information: David B. Dellenbach. Other appointed attorneys are Rick D. Nydegger, Brent P. Lorimer, Thomas R. Vuksinick, Jonathan W. Richards, John C. Stringham, John M. Guynn, Dana L. Tangren, Robyn L. Phillips, David R. Todd, David B. Dellenbach, Adrian J. Lee, Fraser D. Roy, Carl T. Reed, Peter F. Malen, Jens C. Jenkins, Michael J. Frodsham, J. LaVar Oldham, Chad E. Nydegger, Matthew A. Barlow, Shane K. Jensen, Justin J. Cassell, Matthew D. Todd, Tom M. Bonacci, Dustin Howell, Timothy D. Nichols, David P. Johnson, Kirk C. Coombs, Sterling D. Fillmore, James McConkie, Roger J. McConkie, Brian n. Platt, Brad Barger, Charles A. Meeker, Logan B. Christenson, R. Gerrit C. Winkel, J. Paul Norton, Brittany Frandsen, Angela L. Silvers, Levi S. Brown, Peter Shiozawa, Callie B. Rogers, Hannah Follender, Rachel Perry, Lynne Wang, Matthew Healey. David B. Dellenbach of Workman Nydegger, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      60 East South Temple, Suite 1000
      Salt Lake City, Utah 84111
      United States
      801-533-9800(phone)
      801-328-1707(fax)
      docketing@wnlaw.com
The docket/reference number is 21067.13.
David B. Dellenbach submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

David B. Dellenbach

PRIMARY EMAIL FOR CORRESPONDENCE: docketing@wnlaw.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): ddellenbach@wnlaw.com; dwilson@wnlaw.com; lbateman@wnlaw.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $550 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /David B. Dellenbach/   Date: 07/29/2020
Signatory's Name: David B. Dellenbach
Signatory's Position: Attorney of record; Utah Bar member
Payment Sale Number: 90081308
Payment Accounting Date: 07/29/2020

Serial Number: 90081308
Internet Transmission Date: Wed Jul 29 17:08:05 ET 2020
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-202007291708057
28208-90081308-7408fd307e273eec67be28347
1855c0949f1f3b40c825d27cab8f9f844651f1-C
C-08049299-20200729162629729839