Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

---

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90077541

Filing Date: 07/28/2020

To the Commissioner for Trademarks:

MARK: BAZAARVOICE (stylized and/or with design, see mark)
The literal element of the mark consists of BAZAARVOICE. The applicant is not claiming color as a feature of the mark. The mark consists of the word BAZAARVOICE in stylized form.
The applicant, Bazaarvoice, Inc., a corporation of Delaware, having an address of
      10901 Stonelake Blvd.
      Austin, Texas 78759
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  advertising, marketing and promotion services; business data analysis; business marketing services; business monitoring services, namely, tracking web sites of others to provide details about user click traffic or visits to the web site; consumer marketing research and consulting related thereto; consulting services in the field of internet marketing; advertising, marketing and promotion services related to social media; providing a website for users with specific informed recommendations of specific consumer products and services validated by the users' inputted preferences and social network; consultancy regarding social media marketing strategy; sample distribution; consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; developing promotional campaigns for businesses; marketing services in the nature of distributing samples and developing marketing campaigns; providing advertising, marketing and promotional services, namely, development of advertising campaigns for product sampling; providing promotional services in the nature of product sampling and product sampling campaigns; search engine optimization for sales promotion
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  providing temporary use of online non-downloadable software in the field of enabling the submission, display, aggregation, and analysis of user generated content; providing temporary use of online non-downloadable software for creating, maintaining, and providing access to a networked community of consumers, for consumer submission of information, text, audio, video, and multimedia, for users to vote in response to questions, and for access to information of other consumers, concerning product and service offerings of third parties; providing temporary use of online non-downloadable software for use in advertising, business marketing, consumer marketing research, and social media marketing; providing temporary use of online non-downloadable software to allow consumers and businesses to share information about and comment upon the products and services and to allow users to create and use online profiles for marketing purposes; providing temporary use of online non-downloadable software to allow consumers to share product information, provide product reviews and comment on products and retail services; providing a website featuring technology that allows consumers to share product reviews, and share information about and comment upon consumer products and retail services; providing temporary use of online non-downloadable software in the field of search engine optimization; software as a service (saas) services featuring software that enables brand product experts to provide information to users of retail websites to remove information gaps that inhibit purchases; software as a service (saas) services featuring software that enables brand owners and retailers to create online social communities for the purpose of engaging consumers to share ratings, reviews, questions, answers and personal experiences, to advocate for products and services, and to participate in online campaigns; software as a service (saas) services featuring software for syndicating consumer feedback and input regarding brands, products and services across various media and social channels; software as a service (saas) services featuring software for helping brand owners and retailers curate and analyze consumer feedback and input across various media and social channels in order to uncover insights into consumers' perceptions of brands, products and services, consumer purchasing trends and to influence purchasing decisions; software as a service (saas) services featuring software that enables businesses to collect consumers' social media data and uncover product, service and consumer insights that pinpoint opportunities for product promotion, innovation and improvement and identify hidden revenue opportunities; software as a service (SAAS) services featuring software that enables consumers to provide product reviews and product ratings, share product information, post questions and answers relating to consumer products, and to participate in online campaigns
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 4204752, 4367840, and 4431276.


The owner's/holder's proposed attorney information: Rebecca McCurry. Other appointed attorneys are all other attorneys with the firm. Rebecca McCurry of Pirkey Barber PLLC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      1801 East 6th Street, Suite 300
      Austin, Texas 78702
      United States
      512-334-8488(phone)
      tmcentral@pirkeybarber.com
The docket/reference number is BZRV040US.
Rebecca McCurry submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Rebecca McCurry

PRIMARY EMAIL FOR CORRESPONDENCE: tmcentral@pirkeybarber.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): rmccurry@pirkeybarber.com; cgraff@pirkeybarber.com; seastley@pirkeybarber.com; mdenham@pirkeybarber.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $550 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Grace Fisher Renbarger/   Date: 07/27/2020
Signatory's Name: Grace Fisher Renbarger
Signatory's Position: SVP, General Counsel
Payment Sale Number: 90077541
Payment Accounting Date: 07/28/2020

Serial Number: 90077541
Internet Transmission Date: Tue Jul 28 10:42:23 ET 2020
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-202007281042237
40535-90077541-740b9e61313fd7cff16eb59bc
891fd1d6187811ebe29ffcecdc6c3d97f226c72f
-CC-42221894-20200727132304950735