Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90016481

Filing Date: 06/23/020

To the Commissioner for Trademarks:

MARK: SIMPLE TRUTH (Standard Characters, see mark)
The literal element of the mark consists of SIMPLE TRUTH. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, The Kroger Co. of Michigan, a corporation of Michigan, having an address of
      40399 Grand River Avenue
      Novi, Michigan 48375
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 033:  Wine

In International Class 033, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 09/16/2019, and first used in commerce at least as early as 09/16/2019, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) screenshot and photograph of product.
Specimen File1
Specimen File2


Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 4377139, 4746943, 4964438, and others.


The owner's/holder's proposed attorney information: Laura C. Gustafson. Other appointed attorneys are Sam E. Iverson and all members of Pillsbury Winthrop Shaw Pittman LLP and all other attorneys associated with the firm. Laura C. Gustafson of Pillsbury Winthrop Shaw Pittman LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      Calendar/Docketing Department
      PO BOX 2824
      San Francisco, California 94126-2824
      United States
      415-983-6318(phone)
      sftrademarks@pillsburylaw.com
The docket/reference number is 61148-513790.
Laura C. Gustafson submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Laura C. Gustafson

PRIMARY EMAIL FOR CORRESPONDENCE: sftrademarks@pillsburylaw.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Laura C. Gustafson/   Date: 06/23/2020
Signatory's Name: Laura C. Gustafson
Signatory's Position: Attorney for Applicant, CA bar member
Payment Sale Number: 90016481
Payment Accounting Date: 06/23/2020

Serial Number: 90016481
Internet Transmission Date: Tue Jun 23 16:11:29 ET 2020
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XXX-20200623161129
817968-90016481-710747dd4e2bd4e81566a42a
f8d09d67df925a9891c45e9c68ad8bc3e25c3623
1-DA-11294654-20200623135818316493