Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
The color(s) shades of light blue, shades of pink, dark red, and black is/are claimed as a feature of the mark.
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of an image of a salivating pink tongue with the words IMPOSSIBLE TASTE PLACE in stylized fonts in a stacked formation on the
right of the tongue image. The salivation consists of water drops in shades of light blue.
PIXEL COUNT ACCEPTABLE
NO
PIXEL COUNT
1578 x 1664
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Impossible Foods Inc.
*STREET
400 Saginaw Drive
*CITY
Redwood City
*STATE
(Required for U.S. applicants)
California
*COUNTRY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
94063
LEGAL ENTITY INFORMATION
TYPE
corporation
STATE/COUNTRY OF INCORPORATION
Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
035
*IDENTIFICATION
Loyalty, incentive and bonus program services; administration of consumer loyalty programs; administration of loyalty rewards programs; sales
promotion through customer loyalty programs; organization and management of customer loyalty programs; administration of loyalty programs involving discounts or incentives; organization of customer
loyalty programs for commercial, promotional or advertising purposes; organization and operation of customer loyalty and incentive programs; loyalty, discount and promotional schemes; incentive,
loyalty, discount and promotional card services; club membership subscription services; promoting goods and services by means of loyalty program, discount program, promotional program and an
incentive awards program; loyalty program, a discount program, a promotional program and an incentive awards program; billboard advertising; advertising and marketing services provided by means of
social media; providing business information in the field of social media; digital advertising
FILING BASIS
SECTION 1(b)
ADDITIONAL STATEMENTS SECTION
ACTIVE PRIOR REGISTRATION(S)
The applicant claims ownership of active prior U.S. Registration Number(s) 5459255 and 5370337.
ATTORNEY INFORMATION
NAME
Lisa Greenwald-Swire
ATTORNEY DOCKET NUMBER
387670213002
FIRM NAME
FISH & RICHARDSON P.C.
STREET
P.O. BOX 1022
CITY
MINNEAPOLIS
STATE
Minnesota
COUNTRY
United States
ZIP/POSTAL CODE
55400-1022
PHONE
650-839-5070
FAX
8777697945
EMAIL ADDRESS
tmdoctc@fr.com
AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
OTHER APPOINTED ATTORNEY
Keith A. Barritt, Vivian Cheng, Timothy A. French, Mannu Harnal, Jonathan Jekel, Nancy Ly, Kristen McCallion, John P. McCormick, P. Weston
Musselman, Jr., Michelle O. Parsons, Russell N. Rippamonti, Debra S. Serota, Catherine H. Stockell, Jerre B. Swann, Jr., Ryan Thomas, Kerrijane John, Sarah Kelleher and Cynthia Johnson Walden
CORRESPONDENCE INFORMATION
NAME
Lisa Greenwald-Swire
FIRM NAME
FISH & RICHARDSON P.C.
STREET
P.O. BOX 1022
CITY
MINNEAPOLIS
STATE
Minnesota
COUNTRY
United States
ZIP/POSTAL CODE
55400-1022
PHONE
650-839-5070
FAX
8777697945
*EMAIL ADDRESS
tmdoctc@fr.com; trademarkgroup-sv@fr.com
*AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
FEE INFORMATION
APPLICATION FILING OPTION
TEAS RF
NUMBER OF CLASSES
1
APPLICATION FOR REGISTRATION PER CLASS
275
*TOTAL FEE DUE
275
*TOTAL FEE PAID
275
SIGNATURE INFORMATION
SIGNATURE
/Dana R. Wagner/
SIGNATORY'S NAME
Dana Wagner
SIGNATORY'S POSITION
Chief Legal Officer
SIGNATORY'S PHONE NUMBER
650-839-5070
DATE SIGNED
05/30/2019
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88454449
Filing Date:05/31/2019
To the Commissioner for Trademarks:
MARK: IMPOSSIBLE TASTE PLACE (stylized and/or with design, see mark)
The literal element of the mark consists of IMPOSSIBLE TASTE PLACE.
The color(s) shades of light blue, shades of pink, dark red, and black is/are claimed as a feature of the mark. The mark consists of an image of a salivating pink tongue with the words IMPOSSIBLE
TASTE PLACE in stylized fonts in a stacked formation on the right of the tongue image. The salivation consists of water drops in shades of light blue.
The applicant, Impossible Foods Inc., a corporation of Delaware, having an address of
400 Saginaw Drive
Redwood City, California 94063
United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 035: Loyalty, incentive and bonus program services; administration of consumer loyalty programs; administration of loyalty rewards
programs; sales promotion through customer loyalty programs; organization and management of customer loyalty programs; administration of loyalty programs involving discounts or incentives;
organization of customer loyalty programs for commercial, promotional or advertising purposes; organization and operation of customer loyalty and incentive programs; loyalty, discount and promotional
schemes; incentive, loyalty, discount and promotional card services; club membership subscription services; promoting goods and services by means of loyalty program, discount program, promotional
program and an incentive awards program; loyalty program, a discount program, a promotional program and an incentive awards program; billboard advertising; advertising and marketing services provided
by means of social media; providing business information in the field of social media; digital advertising
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 5459255 and 5370337.
The applicant's current Attorney Information:
Lisa Greenwald-Swire and Keith A. Barritt, Vivian Cheng, Timothy A. French, Mannu Harnal, Jonathan Jekel, Nancy Ly, Kristen McCallion, John P. McCormick, P. Weston
Musselman, Jr., Michelle O. Parsons, Russell N. Rippamonti, Debra S. Serota, Catherine H. Stockell, Jerre B. Swann, Jr., Ryan Thomas, Kerrijane John, Sarah Kelleher and Cynthia Johnson Walden of FISH
& RICHARDSON P.C. P.O. BOX 1022
MINNEAPOLIS, Minnesota 55400-1022
United States
650-839-5070(phone)
8777697945(fax)
tmdoctc@fr.com (authorized)
The attorney docket/reference number is 387670213002.
The applicant's current Correspondence Information:
Lisa Greenwald-Swire
FISH & RICHARDSON P.C.
P.O. BOX 1022
MINNEAPOLIS, Minnesota 55400-1022
650-839-5070(phone)
8777697945(fax)
tmdoctc@fr.com;trademarkgroup-sv@fr.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at
the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent
application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional
processing fee of $125 per international class of goods/services.
A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).
Declaration
Declaration Signature
Signature: /Dana R. Wagner/ Date: 05/30/2019
Signatory's Name: Dana Wagner
Signatory's Position: Chief Legal Officer
Payment Sale Number: 88454449
Payment Accounting Date: 05/31/2019
Serial Number: 88454449
Internet Transmission Date: Fri May 31 12:38:26 EDT 2019
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-201905311238260
49567-88454449-620b11be59f96b934a0d09169
8034f2a35dc2a09c3eadfd2597a9843872fd3620
19-DA-10054-20190530181158651003