To: | Impossible Foods Inc. (tmdoctc@fr.com) |
Subject: | U.S. Trademark Application Serial No. 88454449 - IMPOSSIBLE TASTE PLACE - 387670213002 |
Sent: | July 09, 2019 02:15:35 PM |
Sent As: | ecom123@uspto.gov |
Attachments: |
United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 88454449
Mark: IMPOSSIBLE TASTE PLACE
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Correspondence Address: |
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Applicant: Impossible Foods Inc.
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Reference/Docket No. 387670213002
Correspondence Email Address: |
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COMBINED EXAMINER’S AMENDMENT/PRIORITY ACTION NONFINAL OFFICE ACTION
The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS). A link to the appropriate TEAS response form appears at the end of this Office action.
Issue date: July 09, 2019
USPTO database searched; no conflicting marks found. The trademark examining attorney searched the USPTO database of registered and pending marks and found no conflicting marks that would bar registration under Trademark Act Section 2(d). 15 U.S.C. §1052(d); TMEP §704.02.
Applicant must address issues shown below. On July 3, 2019, the examining attorney and Lisa Greenwald-Swire discussed the issues below. Applicant must timely respond to these issues. See 15 U.S.C. §1062(b); 37 C.F.R. §2.62(a); TMEP §708.05.
Applicant has agreed to comply with the following stated requirements:
IDENTIFICATION OF SERVICES
The services are:
Class 35: Loyalty, incentive and bonus program services; administration of consumer loyalty programs; administration of loyalty rewards programs; sales promotion through customer loyalty programs; organization and management of customer loyalty programs; administration of loyalty programs involving discounts or incentives; organization of customer loyalty programs for commercial, promotional or advertising purposes; organization and operation of customer loyalty and incentive programs; loyalty, discount and promotional schemes; incentive, loyalty, discount and promotional card services; club membership subscription services; promoting goods and services by means of loyalty program, discount program, promotional program and an incentive awards program; loyalty program, a discount program, a promotional program and an incentive awards program; billboard advertising; advertising and marketing services provided by means of social media; providing business information in the field of social media; digital advertising.
Applicant may adopt the following wording, if accurate:
Class 35: Loyalty, incentive and bonus program services; administration of a customer loyalty program which provides {specify methods or incentives, e.g., free or discount automobile parts if customers maintain their vehicles at an automobile dealership, etc.}; Arranging and conducting incentive reward programs to promote the sale of {indicate goods or services that are the subject matter of the reward program}; sales promotion through customer loyalty programs; business administration of consumer loyalty programs; business administration of consumer loyalty programs involving discounts or incentives; customer loyalty program services for commercial, promotional or advertising purposes; customer loyalty and incentive program services for commercial, promotional or advertising purposes; customer loyalty, discount and incentive program services for commercial, promotional or advertising purposes; promoting the goods and services of others by means of the issuance of loyalty rewards cards; administering a {indicate goods, e.g., wine, cheese, chocolate, etc.} club by means of selecting said goods based on consumer expectations and arranging periodic shipment to club members; arranging and conducting incentive reward programs to promote the sale of {indicate goods or services that are the subject matter of the reward program}; electronic billboard advertising; advertising and marketing services provided by means of social media; providing business information in the field of social media; digital advertising services.
For assistance with identifying and classifying goods and services in trademark applications, please see the USPTO’s online searchable U.S. Acceptable Identification of Goods and Services Manual. See TMEP §1402.04.
Application has been amended as shown below. As agreed to by the individual identified in the Priority Action section, the examining attorney has amended the application as shown below. Please notify the examining attorney immediately of any objections. TMEP §707. In addition, applicant is advised that amendments to the goods and/or services are permitted only if they clarify or limit them; amendments that add to or broaden the scope of the goods and/or services are not permitted. 37 C.F.R. §2.71(a).
The following description of the mark replaces the current description of record:
The mark consists of an image of a salivating tongue in shades of pink and dark red, with a black mouth and with the words “IMPOSSIBLE TASTE PLACE” in stylized black fonts in a stacked formation to the right of the tongue image, with the word “IMPOSSIBLE” above the word “TASTE”, and the word “TASTE” above the word “PLACE”, and with “TASTE PLACE” in a larger font. The salivation consists of water drops in shades of light blue.
See 37 C.F.R. §§2.37, 2.72; TMEP §§808 et seq.
Response guidelines. For this application to proceed, applicant must explicitly address each refusal and/or requirement in this Office action. For a refusal, applicant may provide written arguments and evidence against the refusal, and may have other response options if specified above. For a requirement, applicant should set forth the changes or statements. Please see “Responding to Office Actions” and the informational video “Response to Office Action” for more information and tips on responding.
The applicant is encouraged to contact the examining attorney via email or at the number below to resolve the above issue(s) via examiner’s amendment.
How to respond. Click to file a response to this nonfinal Office action.
/Marta Stadeli/
Examining Attorney
Law Office 123
(571) 272-6747
marta.stadeli@uspto.gov
RESPONSE GUIDANCE