TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88017477

Filing Date: 06/27/2018

To the Commissioner for Trademarks:

MARK: COOKIE JAR (Standard Characters, see mark)
The literal element of the mark consists of COOKIE JAR.
The mark consists of standard characters, without claim to any particular font style, size, or color.

The applicant, CMFG Life Insurance Company, a corporation of Iowa, having an address of
      5910 Mineral Point Road
      Madison, Wisconsin 53705
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 036:  Financial services, namely, savings programs; provision and financial administration of debit card and credit card savings programs; provision and financial administration of saving programs that capture change from purchases for investment and savings; provision and financial administration of savings programs and promotion plans for emergency fund needs; savings account services, namely, savings account accumulation services for emergency funds, automatic accumulation services for savings accounts, and savings and automatic fund accumulation services; savings account rewards program, namely, automating the savings process with automatic transfers
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


The applicant's current Attorney Information:
      Christopher J. Hussin and Jason M. Hunt, Erica J. Liabo-VanDerPol, Joseph W. Byrne, Theodore J. Long of BOARDMAN & CLARK LLP      1 S. Pinckney St., Ste. 410
      Madison, Wisconsin 53703
      United States
      608-257-9521(phone)
      608-283-1709(fax)
      docket_chussin@boardmanclark.com (authorized)
The attorney docket/reference number is 53747-159.

The applicant's current Correspondence Information:

Christopher J. Hussin

BOARDMAN & CLARK LLP

1 S. Pinckney St., Ste. 410

Madison, Wisconsin 53703

608-257-9521(phone)

608-283-1709(fax)

docket_chussin@boardmanclark.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Jana Eckerle/   Date: 06/27/2018
Signatory's Name: Jana Eckerle
Signatory's Position: Associate General Counsel
Payment Sale Number: 88017477
Payment Accounting Date: 06/28/2018

Serial Number: 88017477
Internet Transmission Date: Wed Jun 27 15:30:43 EDT 2018
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XX-201806271530431
65219-88017477-610b8d3a6dd3c582da1fee559
6974bf08430e6291cb5732a4fbdf7c360d2a7596
1-CC-2101-20180627122736770769